Not as many sales as I’d like. Is it my design?

[ffplantshome]

While our website does get a few orders here and there, it’s definitely not as many as I’d like. I feel that it’s my online store and maybe how it’s setup that could be the problem? I don’t know what to do, and I don’t want to keep wasting money on ad spend driving traffic to the site and not seeing any sales. The website is florafaunaplants.com 

[Selina15]

Hi! Thanks for uploading your store, I really enjoyed looking through your store and identifying areas for improvement. I've created a report with some of the important store elements I've seen help merchants become successful. I've recorded an audit of whether or not you have these elements and provided a recommendation for the sections where I saw an opportunity to improve in order to drive sales to your store. Take a look at some of the feedback and let me know what you think!

Unique Selling Points and Social Proof

Store Element	Current State	Recommendation
About / Our Story Page	"About Flora + Fauna" exists but might not be prominent.	The "About Us" section is present in the footer, but it could be made more prominent. Consider creating a dedicated link in the main navigation menu labeled "Our Story" to ensure visitors can easily find and learn about the brand.
Unique Brand Statement	Not clearly visible on the provided screenshots.	Add a dedicated section on the homepage that highlights unique aspects such as, "Flora & Fauna was founded in Seattle by a group of eco-enthusiasts. Our products are locally made, eco-friendly, and crafted with the highest quality materials ensuring sustainability and responsible production."
Social Proof Badges	Not clearly visible	Incorporate social proof badges such as "Organic," "Eco-Friendly," or "Handmade" prominently on the product pages and homepage to build credibility and trust.
Social Media Links and Sharing Options	Links are present in the footer.	Include social media sharing options on product pages to encourage users to share their favorite items. Adding social media feed previews can also be beneficial.

 

Brand

Store Element	Current State	Recommendation
Logo	Yes, the logo is present and appears consistent.	Ensure that the logo placement remains consistent on all pages and consider making it slightly larger for better brand recall.
Banner	A banner is present, focusing on eco-friendly products.	Use dynamic banners that can change based on seasons, promotions, or new arrivals to keep the homepage engaging.
Consistent Branding	Branding appears consistent in colors and fonts.	Maintain the use of specific brand colors and fonts across all pages. Also, ensure the usage of high-resolution images reflecting the brand’s identity.

Call-to-Action (CTA)

Store Element	Current State	Recommendation
Clear Call to Action (CTA)	"Add to Cart" and "Buy with Shop Pay" buttons are visible.	Make the CTA buttons more prominent by using contrasting colors that stand out against the background. Consider adding action-oriented language like "Shop Now," "Get Yours," or "Limited Stock - Buy Now!" to create a sense of urgency.

Product Images

Are there images?

Store Element	Current State	Recommendation
Product Images	Yes, there are product images on the website.	The existing images are present, but incorporating more lifestyle images showing the products in use can enhance their appeal.

 

 Are they the same style?

Store Element	Current State	Recommendation
Consistent Style	Yes, the images appear to follow a consistent style.	Ensure all images maintain uniform lighting, background, and framing to reinforce brand coherence.

 

High-Quality Images: Clear, high-resolution product images from multiple angles.

Store Element	Current State	Recommendation
High-Quality Images	The images are clear and high-resolution.	Adding images taken from multiple angles and close-ups will help customers see product details more clearly, which can build trust and reduce return rates.

 

Do the image backgrounds look generic? How could I improve the backgrounds to look bespoke and unique to this store.

Store Element	Current State	Recommendation
Unique Backgrounds	The image backgrounds are somewhat generic.	Use bespoke backgrounds that reflect the brand identity, such as rustic or eco-friendly settings, relevant to the store's sustainable and eco-friendly theme. Incorporate elements like nature scenes or custom backgrounds specific to the product category.

 

Contacts

Do they have a Contact Us area?

Store Element	Current State	Recommendation
Contact Us Area	Yes, there is a 'Contact' link at the bottom of the homepage.	Make the 'Contact Us' area more prominent, perhaps by adding it to the top navigation bar. Also, include a contact form directly on the page for easier communication.

Do they have live chat?

Store Element	Current State	Recommendation
Live Chat	No, there is no live chat feature.	Implement a live chat feature to provide instant customer support, which can greatly improve user experience and lead to higher conversion rates.

 

Contact Information: Clearly displayed and easy to find, possibly including a live chat feature.

Store Element	Current State	Recommendation
Contact Information	Contact information is available at the bottom of the homepage.	Ensure that contact information is clearly displayed at both the top and bottom of the homepage. Additionally, provide multiple contact options, including phone number, email address, and a live chat feature.

 

Products

Is there a description?

Store Element	Current State	Recommendation
Product Descriptions	Yes, there are product descriptions available.	Make sure all product descriptions are comprehensive and engaging. Use bullet points to highlight key features and benefits.

 

Detailed Product Descriptions: Informative and compelling descriptions using bullet points for easy reading.

Store Element	Current State	Recommendation
Detailed Descriptions	Descriptions are present but could be more detailed.	Enhance product descriptions by adding more specific details and benefits, using bullet points for readability. Include size, material, and usage tips. Also, incorporate storytelling to connect with the brand message.

 

Are the products in a similar genre? Do they tell a brand story?

Store Element	Current State	Recommendation
Similar Genre	Yes, the products seem to align with the eco-friendly theme but are broad in category.	Focus on curating products that align more tightly with the brand story or theme to create a more cohesive shopping experience. Consider organizing product categories to better reflect the eco-friendly story.

 

Upselling and Cross-selling: Feature related products on product pages to increase order value.

Store Element	Current State	Recommendation
Upselling/Cross-selling	Yes, related products are shown on product pages.	Continue showcasing related products but also consider bundling products together as special offers to encourage higher purchase values. Implement a "Frequently bought together" section for better cross-selling.

 

Real-time Inventory Update: Show stock levels to inform customer purchase decisions.

Store Element	Current State	Recommendation
Inventory Update	Stock levels are shown on product pages.	This is done well. Ensure that stock levels are updated in real-time to avoid overselling and understocking. Add a sense of urgency by showing low stock levels of popular items.

 

Are there product reviews (social credit)?

Store Element	Current State	Recommendation
Product Reviews	There are no visible product reviews.	Implement a customer review section on each product page. Encourage customers to leave reviews by providing discounts or loyalty points for submitting feedback. This will help build trust and encourage purchases.

 

Returns and Policies

Is there clear Return and Shipping Policies?

Store Element	Current State	Recommendation
Return/Shipping Policies	The shipping and refund policy is listed at the bottom in the footer.	Make return and shipping policies more visible. Consider placing a summary on product pages, with links to the detailed policies. Clearly state the return period and process, along with any conditions.

FAQ Section: Address common customer questions and concerns.

Store Element	Current State	Recommendation
FAQ Section	There is no FAQ section visible.	Create a comprehensive FAQ section that addresses common customer queries about shipping, returns, product care, and order tracking. Place the FAQ link prominently in the main navigation and footer.

 

Other

What sections do they have? Could there be more? Should there be less?

Store Element	Current State	Recommendation
Website Sections	The homepage includes sections for hero images, product categories, testimonials, Instagram integration, and newsletters.	Consider adding a "Best Sellers" or "New Arrivals" section to highlight popular and new products. Simplify the layout by reducing visual clutter, and ensure that each section serves a clear purpose in guiding the customer journey.

 

Streamlined checkout with payment options customers might already use including apple pay, shop pay, amazon.

Store Element	Current State	Recommendation
Payment Options	Currently, Shop Pay is visibly available.	n/a

 

 Anything else you think should be improved with this store

Store Element	Current State	Recommendation
Additional Improvements	Navigation and aesthetics are decent.	Improve loading speeds by optimizing images and website code.

[gandharv1]

Hi, 
I am piloting a tool to do detailed Website Content Audits for landing Pages (https://www.saleso.ai/product/website-content-feedback-tool ). As a part of that, generated a detailed report for your page here - https://drive.google.com/file/d/17RwYqPlcFW28CyajNjT4-Z03lI6dWKec/view?usp=sharing. If that is cumbersome, you can also find a summary here - https://drive.google.com/file/d/1ni9bkIK9NaNOH-d1O6qEoJfpKGDrDx7b/view?usp=sharing. Hope this is useful to you. If possible, do give me feedback on it.

[PageFly-Kate]

Hi @ffplantshome,

This is Kate from PageFly, the Shopify Landing Page Builder app. I think you’re doing great with the website. However, as a website builder and CRO expert, I'd like to share a few suggestions for further optimizing your store. 

HOMEPAGE

1. Notice the regional display differences. I assume you only deliver houseplants within the US. However, if the customers/traffic to your store come from other countries, this may be initially confusing. 

2. The collection section should be placed in somewhat the first 2-3 scroll. 

3. Create a featured product section to highlight your leading product. 

4. Show more of your product in the home page. For example, you can separate each collection into a dedicated section. Example: 

Best-selling products: 

Or a dedicated product list:

PRODUCT PAGE

1. Add a customer review section. 

2. Add shipping or return policies here: 

To build trust with your customers. 

I hope these tips will help enhance your store and boost conversion rates. Wishing you the best in your endeavors.

Keep up the great work! 

Cheers, 

Kate | PageFly team   

[HAPOApps]

Hello @ffplantshome ,

This is HAPO Apps. I recently visited your online store and noticed a few areas that need improvement and additional features. Here are my suggestions:

Menu and Hero Banner: I think these sections should be resized to be smaller to avoid covering up important information. Additionally, the menu should be sticky to make it easier for customers to navigate your store.

Product List: I currently don't see your Houseplants products, so it's difficult to evaluate your product pricing or images. You should add products to make your store look more credible.

Customer Reviews: This is a very important section on the homepage, as it helps customers make purchasing decisions more easily. Therefore, you should not only include text and rating stars but also add images for better reference.

Product Pages: You should add more information to the product details section to help customers understand your products better. For example: material, size chart, care instructions, shipping, and return policy. This information will make your store look much more professional.

These are all my suggestions, and I hope they will be helpful to you.

[MooseDesk]

Hi @LFfplantshome,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Customer Support and Helpdesk Solution for your Start-up 

Congratulations on your new store! I can see it is well-designed and has quite enough essential details. While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for increasing sales, if you don't mind taking a look.

1. Product page

- Add a secondary hover image: Displaying a secondary image can provide additional visual details of the product, thus encouraging shoppers to click on it more. Take a look at the example below:

- Add more product images and description: To boost your sales, I believe you should provide shoppers with more product images and information, so that they are more persuaded to make decisions

3 types of product images that should always be included for most products:

• Images that show products “In Scale” 
• Images that highlight a product’s features: Feature Callout images (highlight specific components/characteristics of a product that users will find valuable; use cases)
• 3-5 Images that show products from at least a few different angles 

      Take a look at this example: 

2. Add product categorization to the navigation bar

If you have categories readily available in the navigation bar, your visitors can find what they're interested in much faster, which leads to a more satisfying experience on your site.

3. Add Customer Support section

Don't overlook the importance of customer support in scaling your revenue. Being available whenever customers need you the most can help build trust and increase conversion. I suggest exploring MooseDesk, a free support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

• You can add a widget that contains FAQ like this with MooseDesk:

 

• Or you can easily create and customize FAQ/Contact Us page within 5 minutes with appealing templates:

So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

—

 As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App