I've had my store open for about a month now and starting to get concerned with the conversion rate. I've had 0 sales but quite a few sessions with users spending an average of 80 seconds on the site. Would love some feedback!
Is it the products? I feel I either need to have many more or many less not in-between.
Any support, critique or guidance would be much appreciated!
Congratulations on launching your store! Sorry to hear your conversion rate isn't where you had hoped. I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.
Your website as a whole is very bold. You have a black background throughout, your video banner also makes a statement. When designing your store, choosing colors, fonts, the overall look and feel of your website, you have to put personal preference aside and instead build it around what would appeal to your target audience. If most people are only spending 80 seconds on your site, they are landing and deciding "this is not for me". I would really consider a re-design.
That main banner area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? Or what is it that they desire that you provide? Use words or phrases that they do to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment. This is a service we offer so if you are interested, you can click here for more information.
Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.
This is something we see very commonly on the forums. People tend to start shops selling things like decor, clothing, tech and etc. The problem with this is that these types of items can already be purchased offline in hundreds of retail stores as well as online through thousands and thousands of online stores. When a person is searching for an LED light or a print in Google, these big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.
I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
If you cannot find a way to set yourself apart in the market, it is time to move on to a different product. What we recommend is selling winning products. A winning product choice should have these qualities:
We did a video that explains how and where to find winning products that you can watch here:
PS: If you decide to give Ecomhunt a try (one of the methods we recommend for finding winning products), here is our affiliate link: https://www.ecomhunt.com?afmc=2tp
Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.
We regularly post a selection of winning products on our YouTube channel, here is our latest one:
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I’d recommend working on your product descriptions. There are things you can add in and change in order to increase conversions. We did a video all about this which you can watch here:
POWERED BY SHOPIFY
This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:
You need to add in your shipping policy, return policy, privacy and terms of service. Shopify has made this extremely easy, you can add them with a click of a button (except for shipping policy because it will vary depending on the store). After they are auto generated you can take a read through each one and adjust them as needed. Here is a video showing how to add them:
You need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information.
If you are concerned that displaying longer shipping times will turn people off, what I would say is long-term, you want happy customers so it's better to say up front, "hey, this could take up to 3-4 weeks to arrive" rather than not giving a shipping time and then getting an email 2 weeks later from an unhappy customer wondering where their package is. I’d also recommend taking a look at alternative suppliers. We did a video showing several USA suppliers that can get products to your customers faster:
I think you’d benefit from our free guide “5 Step Fix for High Traffic & No Sales”. In the guide we give tips for a profitable ad strategy, tell you how to generate free traffic, share design tricks to transform your Shopify store into a professional, trustworthy store that customers want to shop at and how/where to find winning products. You can download the free guide here. I’d also like to invite you to join our private Facebook group. We share winning products, dropshipping tips and you can interact with other members of the dropshipping community. Click here to join.
If you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Hope the following suggestions will help you
Hey @OTB_, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify and hope that my sharing will help you improve your store performance:
- Add a privacy, shipping, returns & refund policy.
- On the product page, while selecting the color, there's no change in the product that's being displayed. While selecting different colors the product must be changed. Also, the images below the description look cluttered. Make these images appear in a slider manner so customers can have a better look at products in an organized manner.
- You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
- Add an announcement bar with a call to action button on it to highlight important information that you don't want your customers to miss out on & make them take action from it.
- Add a review carousel on the homepage. It helps in building trust with others.
- For conversions, run email campaigns and push campaigns that will help you to reach customers directly.
Maximize customer engagement in your store to drive conversions and retention rates to your store.
To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app.
P.S- Free plan available.