Hello, Website: obligationclothing.com
i feel like my store looks good, people are clicking on my ad but not adding to cart or purchasing. I get that building a brand is alot of work and it will take time, i dont know when to switch to diffrent ad stratagies though. My ade are centerd around men ages 20-35 with the audiance having intrests like organic clothing, mens wear, and casual wear. I have a multi image ad and i take all my ad pictures professionaly and have no stock photos. I have it set to 20 bucks a day i also have a instagram that i post all my pictures on. Can anyone give me any tips or explain why you wouldnt buy from my website?
I've taken a look at your store and found there are quite a few things which if added can make better conversions.
1. Remove the text "footer menu" from the footer.
2. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
3. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
4. Create social media account for your store. Having social media is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
5. Add sorting feature in collection pages for changing the order of any product listing whereby users can choose which criteria they want the products to be listed by.
You will get less sales and traffic if your products are not found on Google. When your customers search on Google, your product can be found only if Google has indexed the page. flareAI will show which pages are found on Google, and which are not. flareAI also helps to get your new products found on Google, the world's largest FREE eCommerce sales channel
Hope this was helpful,
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I’m Richard Nguyen - CRO Expert at PageFly- Free Landing Page Builder. With over 5 years of experience in providing solutions for over 100.000 stores to help merchants increase their conversion rates.
I'm blown away by how beautiful and professional your store is, and I'm sure you put a lot of time and work into it. I have a few suggestions, and I hope they will help you improve your store.
Basically, your store has many great points
- The layout is very attractive and reasonable.
- Showcase different angles of the products when hovering over the product images.
- Very nice product images.
- Trust-worthy testimonial - customer reviews.
Besides these things, I have some comments and suggestions for you.
- Add Sticky Header
It helps customers reach out to the menu and access the menu anytime they want. A search bar is present on the menu, and having a search bar noticeable is crucial. This gives clients peace of mind, and they can search at any time by scrolling up or down the home page.
- Add Brand Story
Every brand has a story behind it and it makes your company different from others. Sometimes, customers decide to purchase goods from a brand not because its quality is better than anywhere else but purchase it because of the story. And I can say that your company right now is about "MAKING SUSTAINABILITY A LIFESTYLE", share the story behind it, how you came up with this mission.
You can see a section from PageFly below to get inspiration
About Collection Page
-Add User Ratings
It is proved that customers do not only look at the price, but also the star ratings, with the number of reviews it has. Showing the number of ratings can also help boost the credibility of the site, particularly when the count is high, or if users are unfamiliar with a site. I recommend adding User Ratings with a minimum of 6 reviews with the ability to “Load more” and allow users to submit their reviews.
You can try to put Star Ratings and the number of ratings right below the Product price.
- Add other collection pages at the end of the page rather than images below
You can make more use of the beautiful images below. Instead of images, how about make it as a cover for collection pages? You can add an/ EXPLORE MORE button below their collections as well. This really helps to increase the conversion rate for your store.
A Shopify page builder app will be a powerful tool to help you customize your pages to the fullest. You can consider using PageFly- Advanced Builder App. FREE plan is available with full functions and features, and our Live Chat Support 24/7 is always here at your disposal.
Above is my recommendation for your store. If you find it helpful please hit LIKE and MARK AS SOLUTION.
Richard - PageFly
PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.
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Hope you are doing good. Your store looks nice and here are few suggestions.
Make a Sticky header for easy navigation. It helps customer to access menu at any time they want.
Organize the footer section and minimize empty space on it.
Include Blog Page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace, if you have any unique or Handmade product in your store, you can give further exposure to your products.
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I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance.
1. Your online store
I have just taken a quick look at your website. The plus points are:
2. Marketing Strategy
I think you should focus in promoting your products too. Customers cannot actively find you if they don't know your brand and products.
Tip 1: Sell your products in social channels such as Facebook and Instagram
The top social media networks include: Facebook; Twitter; Instagram; Snapchat; LinkedIn; TikTok; Pinterest; Youtube. You should open your store on different social media channels, such as creating page, Instagram account. Then link them to your website. That will help you to get more sales from diversity sources.
However, they are popular methods to viral your products faster. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues.
Tip 2: Using affiliate marketing
Obviously, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. Affiliate marketing could be a good option for you. Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.
How to publish your affiliate registration on your menu bar?
You can add the affiliate registration form on the shop menu, so any visitors who visit your site can easily approach your affiliate campaign.
Your affiliate can create an account and log in right in your shop, which is really simple and convenient.
The advantages of affiliate Marketing compared with other methods
1. Low investment but high cost effective
In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.
In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market.
2. Make extra income
The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget.
The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn.
3. Brand Awareness
A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.
4. SEO Value
Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.
5. Customer Data
UpPromote: Affiliate Marketing provides you valuable data and insight into how, where and why your customers are buying, which you can then use to make smarter marketing decisions in the future across other channels.
I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing
If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!
All the bests,
Build. Manage. Succeed with Affiliate Marketing