One or two columns on mobile collection page?

PRETTYFRIDAYS
Pathfinder
197 0 35

Hey, I am battling over this thing of 1 or two columns on the collection page, because everywhere I go I see two columns, but one column just fits a little bit better to my store as it is a minimalistic store. Does anyone know if maybe the conversion is higher on one of the two? Thanks!

Replies 2 (2)

joehustle
Shopify Partner
31 2 4

The impact of single vs. double column layouts on conversion rates are inconclusive, hence it is relative to you If you have just a few products, one column might provide a more elegant experience.

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PageFly-Kate
Shopify Partner
1165 339 341

Hi @PRETTYFRIDAYS ,

Having two items per line on a mobile view in an online store can be beneficial for UX for several reasons:

  • Increased scannability: With fewer items per line, customers can scan the page more quickly and easily find what they're looking for.
  • Reduced scrolling: Customers don't need to scroll as much to see a variety of products, leading to a faster and smoother browsing experience.
  • Side-by-side viewing: Having two items next to each other allows for effortless comparison of features, colors, or sizes. This can be especially helpful for users who are undecided between similar products.

The best way to determine the optimal number of items per line is to test different options and see what works best for your specific audience and products. A/B testing can be a valuable tool to compare user behavior and conversion rates with different layouts.

And Christmas is almost here, and I wish you a season filled with joy, laughter, and love. Merry Christmas!

Kate - PageFly Team

 

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