Optimizing Store For conversions?

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Hello Shopifiers! 

Artisan Carat has been in business for 1 year now and we are still growing, but we need to understand how do we optimeze our store for better conversions and sales? Any thoughts or recommendations? www.artisancarat.com


Thank you !!!

Reply 1 (1)
Shopify Partner
1268 175 847

Hi @ArtisanCarat ,

I'm Richard - CRO Expert at PageFly Landing Page Builder. 

Congrats on your new store. I have just had a look at your store. Your store is pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Improve your sticky header

Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.


Your header has already been sticky, but it doesn’t look great. There is a too big logo, the header counts for 50% of the screen of the laptop. Please check again and fix it or show your menu directly. 

One more thing, you should consider adding padding/margin top and bottom:

RichardNguyen_1-1628270916841.png2. Improve your hero banner and CTA buttons

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first.


What should you do?

- Banner: Add a premium banner. It makes your site more professional and helps attract the attention of customers. Display the products on the banner. As soon as they see your sign, let your customers know what you're selling.  You also need to have the same position of CTA and content on the hero banner.

- CTA button: One crucial thing for an online store's home page is a primary call to action. With this icon, you are going to redirect customers to the page where they mostly want to take action. This also helps your store to improve its conversion rate. I found that you have few CTA buttons now, with one style in your page. You should define which button is the principal one, which is the secondary one. They should have suitable styles (same color for the same level of CTA). The principal buttons should be the most highlighted in your page.

RichardNguyen_3-1628270916836.png4. Comment for other layouts and content

I have other small comments during your site, please check the below images:





To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage

If you find my comments helpful to you, like it or mark it as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages. There are many useful templates here, they may fit with you as a collection page.

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. 

Good luck and have a nice day! Cheers!

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