Our Website www.directwellcare.com has been up for over 6 months we are looking for some help with what we need to do next we have purchased some apps and just started running face book adds we fell we should receive some support and consulting from Shopify please advise.
Hey, Your Website Looks good and well designed. What kind of advice are you exactly looking for??
We are looking for a conversation on how to promote and get more action to are website we are not sure we are doing all we can do at this point ?
Well there are a number of things you can do...
1st setup the backbone which is email marketing. Get a complete email marketing setup with popups and all the necessary sequences. Keep the record of your customers. Build your personal email list. Run weekly campaigns, engage with you customers and build trust and loyalty.
You can use other traffic sources as well like Google ads, Snapchat ads, pinterest ads, and influencer marketing etc....
Hello! In addition to what you've got earlier. Do well to set up a sales funnel which is going to be of help to your store. It's boosts store's conversion rate.
I'm lanresdev, There are several ways your store can be promoted to tons of audience , though I just checked out your store still needs quite an improvement before going into promotions.
Sorry to hear that you've been spending on ads with little/no return. When you get traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.). I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.
Because of the price of your kits, you might consider adding in afterpay so that your customers can pay in installments. This might allow more people to purchase.
In general I don't recommend requiring a customer to create an account in order to checkout. You really don't want to put any sort of barriers in the way of a customer when they are trying to purchase. If you want to keep the account login, I'd recommend adding the option of a guest checkout as well.
Here are a few tips to help you with your paid ads:
A logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I'd recommend removing the 4 photos you have behind your logo and the circle (if possible) and keep it simple with just the text and icons that you currently have inside of the circle.
One thing I would recommend is matching the fonts in your store to your logo. Not every piece of text, definitely not the body text but things like headings or page titles. Another thing I'd recommend is developing a color palette for your brand. I would recommend using your logo as the anchor point so you might go back and have it tweaked to add in some color and then use that for things like buttons, link colors and your navigation bar. This is going to level up your store even more and make you look very professional.
That main banner area is prime real estate for selling. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? Or what is it that they desire that you provide? Use words or phrases that they do to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
I noticed you don’t have any social media links listed. Having an active social media presence adds trust to your brand. If there’s nothing about your brand online, it’s a red flag to your visitors. Potential customers are going to research before purchasing and one of the first places they are going to check is social media. Highly recommend getting on social media and adding those links to your Shopify store.
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. We did a video showing a free review app you can use and how to set it up:
For you, I’d recommend creating videos to market your products. It seems like you have a lot of knowledge that you could share. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get AdSense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns AdSense money by allowing YouTube to place ads in his videos.
I think this could be great for you, hope you give it a go!
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!
Hello @DirectWellcare ,
I had viewed your website, it looks everything fine, But shortly and here are some of my points that I hope useful and you can implement on it easily.
Half of the page contains header section:(.
You can re arrange the text size, The text in the footer section is looking not good. You footer length is high due to DISCLAIMER, if you re arrange the resolution of footer then looks better.
You can add some of pages on menu bar to footer section.
Your blogs section empty
Add Blog: You know creating/adding of blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.
Add Testimonials: Creating a genuine testimonials are trust worthy. This is the one kind of marketing communication b/w customer and business person. So you can add efficiently.
Rating and Reviews: Customer reviews are fixes the value of of product, And these will decides the your business growth. These will helps to increasing of your customers.
Trust Badges: Trust badges your visitors know that your page is legitimate and that any data they share will be collected through secure third-party service providers. Your customers feel they can trust your website, And they are more likely to make a purchase.
I hope you will get my points.
Just now i looked into your website .Everything looks good. Few improvements needed to increase traffic.
->Add customer reviews in product page below product.
->Wishlist and recently viewed products helps in promoting through messages and mails .To drag customer intension on his favorite products and force him to buy.
->A good reward program has a significant impact on the shopping experience. Reward programs definitely add to good customer experience.
Incentivizing customers is a great way to persuade them to return and purchase from you again and again
->Social login also referred to as Social sign-in, helps users to sign-up on a third-party platform using their existing login information from social media networks like Facebook, Instagram, Twitter, etc., hence avoiding the need to create a new account. It is designed to simplify registration and eliminate the manual registration process so that it does not take too long for people to signup.
Hey @DirectWellcare, This is AiTrillion- an All-in-one Marketing Platform on Shopify. I would love to share my thoughts for your store based on 9 years of experience with Shopify and hope that my sharing will help you improve your store performance.
- Make your store organized. The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Blog Posts- Instagram Feed.
- Improve the footer, make it professional and improve the design. Add shipping, privacy, returns & refund policy, social media links, about us, and contact us info.
- This content on the product page isn't looking good. Make it look much better by displaying it in an organized manner and with better design. Create a drop-down of each detail.
- Add a sticky header, it will make your header look better.
- Add a review section on the product page. Reviews are very important as 90% of people read reviews before making a purchase.
- Add trust badges in your store. With the help of trust badges, customers will know that all the processes taking place are safe and secure.
- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action.
- Run email campaigns to reach your customers in real-time on the basis of their browsing behavior and drive conversions.
- Add a review carousel on the homepage, it helps in building trust with other visitors.
- Add a review section on the product page. 90% of people read reviews before making a purchase.
Add these customer engagement tools in your store which will help you to drive conversions by reducing the bounce rate.
To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app.
P.S- Free plan available.
You should begin by advertising your website. I'll give you some pointers on how to accomplish it. Any business's most vital component is promotion. This is true even for Shopify shops. It makes no difference how good your product is. Apparently, if consumers are unaware that your website exists, you will not be making many sales. To learn more about it you can always visit our blog.