Over 50k tiktok ad views but no sales

[sav1tar1337]

Hi all, 
I have opened my store two days ago and I'm running ads on tiktok, facebook and instagram. I have got over 50k views on a single tiktok ad (most of people viewing and leaving likes are from Egypt and that's a thing I do not get with the ads) but there are no sales at all. 
My page is https://firsttouchvault.com/

Would anyone be able to give me some reason or tips to improve the conversion rate?

[tim]

You'd probably need to better target your ads.

Have you provided your location to FB/IG/TT so they can better target  the ads?

Your IG page lacks all this info.

For your site -- it looks good, but lacks a lot.

Even if we assume your visitors come with intention to buy, they are afraid of fraud.

Usual stuff people would look for -- who you are, where you are, where are you shipping from and how fast (general shipping terms page is missing), what legal entity you are (terms of service are meh too) and so on. What are return terms (just in case) -- missing too.

About us would help.

Having actual address and claiming it on Google maps will further improve your chances to sell.

You have your phone number -- good. Put it in your header so that people will see you're real. Add it to contact form page.

Also, get access to Google search console and make sure you're all good there -- for when you would not want to rely on paid ads.

[sav1tar1337]

Hi Tim,

Thank you for these tips. Might be helpful. Just as I thought that it might be the trust issue here. I'll try to do my best to make it look better.

[JoesIdeas]

Tim made some good points I agree with.

Couple more to add:

- A popup triggered immediately for me, and I instinctively tried to immediately close it, clicked around and realized I had to click a specific text in the popup. I would get rid of that. It's annoying for a lot of people - if it's their first visit and you're already asking them to give you something (their email address in this case) without them knowing who you are, that's a big turn off. Let them browse your site a bit and gain interest and trust before asking them for something.

- I like that you have the About page linked in the header, but a lot of people aren't going to sit and read a wall of text. I think it's good to have details and the amount of information is good, but add a couple pictures in there to break it up and give a visual, this also builds trust. If people see you or the team wearing the jerseys, that's a big level of trust that separates you from the standard start-up dropshipping site that just sells products.

- Social media ads can be hard to convert into customers unless you're working with a professional marketer or have a unique / innovative product. I would consider starting with Google Shopping, these type of ads reach people searching for the products you carry, they almost always convert higher for newer stores than social media ads

Good luck mate

[MooseDesk]

Hi @sav1tar1337,

Thanks for reaching out to the community. This is MooseDesk - An ideal Helpdesk Solution that aligns perfectly with your Start-up.

Firstly, congratulations on your new store! Your store looks stunning. I can tell you have put a lot of effort into building it.

However, it's not uncommon for new stores to experience a slow start, especially within a few months. To improve your store and make it more convincing to potential customers, I have some recommendations for you. Please kindly check them out:

1. HomePage

- About Hero section: I love your current hero image; it looks quite attractive. However, consider changing your image into a video or slider. This can effectively allow you to showcase your product and brand story in a dynamic and compelling way, creating a memorable impression with your visitors.

- Add Customer Reviews Section: Displaying customer reviews prominently on your homepage can effectively build credibility for your products, therefore, it can lead to a higher conversion rate. Here is a good reference you should follow:

- Having Trust Badge Section: To increase trust and credibility for your store, it's important to make the trust badge more visible and prominent on the website. A prominently displayed trust badge can capture customer attention and encourage them to make purchases with confidence.

Kindly check this example below to observe how effectively the Trust badge is displayed:

2. Product Page

- Customize Product Specification Section: The specifications section is quite lengthy, and customers may not easily grasp the key information. Consider using tab elements or dropdowns to condense the content. Customers are more likely to trust a brand that provides clear and transparent product information. For example:

- Add a Cart Icon to the Cart Button: I notice your add-to-cart button does not include a cart icon. I recommend adding a cart icon to encourage impulse purchases and streamline the user experience. It also enhances customer satisfaction by clearly indicating which products have been successfully added to the cart.

3. Support

Last but not least, don't overlook the importance of customer support for your new online store. It's essential for ensuring a positive shopping experience!

I suggest exploring MooseDesk, a free support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

• You can add a widget that contain FAQ like this with MooseDesk: 

• Or you can easily create and customize FAQ/Contact Us page within 5 minutes with appealing templates:

So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Once again, congratulations on creating such an inviting online store! Keep up the fantastic work, and I wish you the best of luck in the future 

[PageFly-Kate]

Hi @sav1tar1337,

Kate here from the PageFly Shopify Landing Page Builder App. 

Congratulations on your store! Based on my expertise in Conversion Rate Optimization (CRO), I'd like to propose several strategies to boost your conversion rates and increase customer traffic. Important areas to focus on are:

General

Highlight the announcement bar

Currently, the announcement bar is difficult to focus on, but you can make it stand out more by changing the color of the text or the background.

Homepage

1. Add more product image with model on the homepage

Seeing a model using the product, especially clothing products can help potential customers visualize how it would look and feel on them. This makes the product more relatable and appealing.

2. Add more information section on the homepage

• Testimonials or Reviews: Showcasing customer testimonials or product reviews builds credibility and trust, influencing potential customers' buying decisions.

• Easy Contact Access: Ensure visitors can quickly find your contact information or a link to your contact page if they need to reach out.
• Social Media Links: Including social media icons linked to your profiles encourages visitors to engage with your brand on other platforms. The instagram is really invisible on the homepage here:

• Trust badges section: This is especially important in the online sale, where customers are often concerned about product quality and payment security.

3. Newsletter section

Ensure you offer benefits that create a win-win situation for the customer. Use attractive phrases like "up to 20% discount" to incentivize newsletter sign-ups.

Like this:

Product page

Please ensure that the product page displays all information that may clarify any customer queries about your product:

• I do not see any size chart or product description about the size, it is really hard for customers to choose the item.
• The product description is excessively lengthy; consider adjusting the layout to display it more effectively and emphasize key information.
• Enhancing the Sale Badge: To make the sale badge more prominent and attract customer attention, consider using brighter colors, a larger font, or a more noticeable position on the product images. The goal is to make sure it stands out immediately to visitors, drawing their eyes to the discounted items.

Like this 

Here are all my recommendations, and I hope you find them useful in enhancing your site's functionality and user experience. If you have any questions or need further assistance, please don't hesitate to let me know. 

Have a wonderful day and good luck with your updates!

Kate - PageFly Team

[INA_MSWEB]

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:

1 Search bar missing
2. Social media Icon missing.

3.Logo can be placed in the center to give it a better look.

  

                                                                                           You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully.
1. Add featured products on the home page with an add to cart button to attract more customers.

2.Featured Products / all Title should be Optimized and Seo Friendly

3.Add Meta Description for all Products.

4.Add a featured collection on your home page.

5. Add a Lead magnet section on Home Page
6.If Possible, add Instagram feed on the home page.

7.Add customer reviews on the home page to gain the trust of the customer.

8.Footer must be compact and informative and should contain all the important links like - About us, Our Story, Contact, Privacy Policy, Return Policy, Terms of Services, FAQ.

Collection and Product Page:
- Add Sticky add to Cart and Buy now Button for quick checkout
- Add Trust Badges below add to cart or Buy now Button 

- Add Images Sliders

- Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping
- Add Mouseover on 2nd image Features  

SPEED Optimization:

Your site might be in need of Optimization too. As per Google Insights, your site score is 54 which means that attention is required here. A well-optimised site rates 65+ for mobile version, this affects your SEO ranking and decides how many customers/visitors view or find your website as 80% visitors use mobile to place the order. This is especially important if you don't want to invest in advertisements.

Speed optimization is required to increase sales and traffic. Also, if your speed is not good, your website ranking will definitely fall. 

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.