Over a 120 visits a day and NO add to carts? Can someone review my website?

[BABYCLO]

Hi,  I'm wondering why nobody's adding my product to their cart. I've been running Goggle ad and have targeted traffic (over a 100 people/day), however, nobody has even added to a single product to cart. Why would people click on the ad and then not attempt to purchase? 

Any feedback would be very welcome. Website: https://www.babyclo.us/

The link lands on my main page, but if you could review my website that would be so appreciated. I am completely frustrated and don't understand what am I doing wrong... Please help!

Thank you in advance!

[Buntiform]

Your site looks fine I’d say. You could be misinformed on the traffic though. Often we have subjective opinions on what “targeted traffic” actually is and with just a 100 visits per day, you might not have enough data to figure out what kind of traffic converts for you. How long have you been running the campaign for?

[BABYCLO]

I have been running ads with Google Ads for little over 2 weeks. Overall, amount of people that visited my site is close to 2k, but 0 conversions. 

[saffet_okyay]

I don't think you have visual or technical issues on your website that matter too much. I assume your ad targeting is also okay, as people are clicking on it. Make sure the right people are clicking on it; look at the countries where you have traffic. Sometimes we get lost in technical details, design, etc., but we forget things about the product itself, such as quality and price. I think your price points are too high compared to the market. Please check your competitors, as I do. Simply type your products into Google Shopping. I mean, even branded products are priced lower than yours, which should be higher because of brand value. 

Newborn 3-Piece Search in Google Shopping 

Another thing I am considering is that you do not have a personal touch, any videos, or photos from customers, or live chat, etc. Your website and products look so perfect and artificial for a startup.

[PageFly-Garcia]

Hi @BABYCLO ,

I’m Garcia, a CRO expert from PageFly - Advanced Page Builder app.

Your store looks really beautiful and lovely! Still, even the smallest of details regarding your store’s visuals can cost you a lead, so here I’ll provide you with some suggestions that can potentially bring in conversions:

1. For the Homepage

• Optimize your header: Just a minor adjustment - that you should consider bringing your whole navigation menu to the middle of the header. Also the “Shop” is redirected to “0-12 months” collection so you might want to update on that, too.

• Remove unnecessary announcement banner: Currently, you’re having two active announcement banners (on top of your header). Consider removing the “Free shipping” one and integrate it onto the timer banner on top, and have them both auto-slide in loops. This should make more room for the hero banner which I’ll mention below.
• Optimize your hero banner: This is where your visitors determine their stay the moment they enter your store. Your hero banner should display your premier product and the best discount your store can offer at the moment, instead of a graphic illustrating a kid’s store. Consider switching the image to a crisp, HD image or video of a baby playing around in your brand’s jumpsuit, for example.

Also, consider displaying your hero banner in full screen, as well as fixing your texts here, too. Your hero banner should include a memorable heading and an attention-grabbing description of what your store sells.

• Improve your CTA buttons: Make your CTAs stand out by giving it a different color, format on hover, implementing subtle animations to them and redo the wording for each CTA. For example, your CTA on the hero banner can say “Show me!”, with a switch to pink color and an Inflate animation on mouse hover.
• Optimize Testimonials section: Your Testimonials section looks great as is. But it would be better to add in photos of your customers or the products that your customers bought, too. This is to increase trustability for your brand.

• Optimize your current Featured Products/Collections sections: One thing I noticed is that your Home page is bombarded with products displayed in a row that spans maximum width. I see that you’re trying to appeal your products as much as possible. But Home page is meant to be the first step of a customer’s journey - they need to know who you are, what you offer and what they benefit from your products first. So keep in mind that you’ll need to present your Home page differently from how it is now.

Consider turning your current display of products into a single row that can be scrolled horizontally, and using two sections at max: Featured Collections and Featured Products. The rest of the page can be used for other interest-aiding sections like About us, Trust badges, Seasonal offerings, etc.

• Better way to present Benefits: You’re showing 3 boxes that represent 3 benefits visitors have if they follow your Instagram. It’s great but we can simplify it into badges like one of our template sections here:

This is also helpful if you’re looking for a way to implement benefit badges when visitors are looking at your product pages (such badges include free shipping, money-back guarantee, etc.)

2. For the Collection page

• Make your price stand out: Your current prices are only displayed slightly larger than your compare-at prices. Consider making them bold and displaying them in different colors like red.

• Remove pagination: We generally avoid too many actions from visitors to get to where they need. Consider replacing this pagination with auto-loading as they scroll.

3. For the Product page

• Make your price stand out: Same thing with the Collection page I mentioned above.
• Display variants as color swatches: Display your variants in color swatches will help visitors better figure out the exact color of the products they’re getting, since plain texts don’t do that well in terms of describing color.
• Update your secondary images: After looking through several product pages, I noticed that your secondary images are lacking a human trying the product on, which is crucial.

You can refer to our example product page template to get a better clue:

Hopefully, you have found my suggestions useful. If you need any more help, reach out to me here in the reply section.

Wishing you the best of luck with your store-building journey, and a Happy New Year! 🎉

Cheers,

Garcia | PageFly Team

[BABYCLO]

Hi Garcia!

Thank you so much for such an extensive feedback! I think I have addressed some of your comments, however, I ran into issues with the following: 

1. Update your secondary images: After looking through  several product pages, I noticed that your secondary images are lacking a human trying the product on, which is crucial. - Is there an alt option? I don't have any human images as of now 😞
2. Make your price stand out: Your current prices are only displayed slightly larger than your compare-at prices. Consider making them bold and displaying them in different colors like red. - I don't see where I can adjust it. Is it an app for Shopify or how do I do it? 

Thank you in advance for your reply! 

[PageFly-Garcia]

Hi @BABYCLO ,

Super delighted to hear that you’ve found my suggestions helpful! 😄 

Regarding your two questions:

1. “Is there an alt option? I don't have any human images as of now” - If that’s the case, you can supply your product pages with secondary images that show that product from different angles and that product of different variants (which I assume you should have them ready). Do take your time to arrange a few photoshoot sessions soon with the lovely babies. 😉
2. “I don't see where I can adjust it. Is it an app for Shopify or how do I do it?” - It depends on the Shopify theme you’re using. I haven’t got the time to check every single theme on Shopify Theme Store but for the current 12 free themes provided by Shopify, there’s no such option. So, the best you can do is try out Page Builder apps like Gempages, PageFly,... and make product pages that allow you to easily customize price tags.

Hopefully my answer  be your solution and in case you have any questions, please let me know. 
Happy New Year! 

Cheers,
Garcia | PageFly Team

[HeatherFreitas]

There actually should be an option to bold the price but it’s going to require CSS. If you scroll to the bottom of your editor section do you see a custom CSS section? If so you should be able to type a “ . “ in it and different class names should come up. You’re doing to want to look for the class name that includes price in it specific to your theme. Then type ( for example ) .grid-product__price { font-weight: bold; } . I hope this helps 💕. 

[Gojiberry-Amee]

Hi Bablyclo, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

First of all, I think your site looks pretty good. Your product looks attractive and the price seems reasonable! I tried putting a product in the cart and seems like there's no issue at all. Are you able to see the add-to-cart stats on your end? 

1. Emphasize safety & comfort. For parents to put garments on their newborn they might be concerned with material safety. I saw that you have written it's 100% cotton on your "about page", why not emphasize that instead of what you have to offer? 



2. Connect Social Media. Instead of asking people to follow, I think its more effective to connect your social media feed to the store. Whether people follow or not they can see your latest feed. This can help with social proof. 

3.  Adding a blog. Writing about parenting tips, baby fashion etc can help draw in the right audience for your shop 

4. Influencer Collab. Since you have visually appealing products, it would be good to connect with micro-influencers, send them some of your pieces, and ask them to create some content for your social media as well as your Shopify store. 

5. Connecting online with offline. If you have a showroom / physical store, make sure to always be telling your customers about your online store, adding a quick card with your online store address provides your new customers a chance to purchase again without coming to your physical store. 

6. Ask your customers! (Most effective for increasing conversion) When you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

Hope this helps! 

Amee | Gojiberry Team