Hello, We started Pawesomeproducts.com in January. We are nearing 2200 website visits and have had one customer sale. Just installed Hotjar, looking forward to the results on that; I was wondering if anyone Identifies any blatant issues with what we may have missed. Thank you!
Hello @pawesome ,
Congrats on your first sale! I've viewed your store and would suggest some improvements to design:
Trust badges section:
2) Color Palette:
If you need some ideas on storytelling, blogs and overall design, feel free to check my pet store: Pawstora
Hope it helps and good luck! Feel free to reach out if you need any further assistance.
Eray Barslan | Shopify Developer & Designer
This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app.
Congrats on your new store! From my CRO expertise, I’d love to give you my suggestions as hereby:
1. Add favicon to your homepage
Favicon will help your visitors locate a web page more easily. It also plays an important role in conveying trust about your brand.
2. Make a sticky header
Enhance customer experience with a sticky header that allows quick access to navigation, search, and utility-navigation elements as they scroll on your page. This is the fastest and most efficient way for customers to find necessary information when visiting your website.
3. Add more content in the homepage
3.1. Add blog section
The website has a blog section that provides pet owners with useful information and tips on pet care. This can be a valuable resource for pet owners who are looking to learn more about their pets.
3.2. Add a section about brand history
Adding a brand history section on the homepage can establish credibility, create an emotional connection, provide context, and differentiate from competitors. Sharing the brand's backstory can help visitors understand its legitimacy, reputation, and evolution.
4. Always include quick Add to cart buttons in product lists
It will save customers the trouble of having to click on a product in order to add it to their cart.
1. Style Product Price to Be Highly Visible
Without a clear price, users cannot evaluate a critical aspect of the product. You should place the product price in the “Buy” section and increase its visibility by using a large font size (similar in size to the product headline), bold text style, or eye-catching color.
2. Include both User rating average and number of ratings
Many users rely on ratings and reviews to select products and displaying them right on each product in the first place can quickly build your credibility. For example:
Additionally, with Mother's Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.
1. Use colors palette associated with Mother’s Day
This kind of change makes your store more welcoming. You can refer to these pairs of colors:
2. Offer special discounts
Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.
3. Create gift guides or a special section with product recommendations.
Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.
Good luck and have a nice day!
Richard | PageFly
Please let me know if it works by giving it a Like or marking it as a solution!
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