People enticed by ads displaying products are coming to site, but not buying. What's stopping them?

Solved
memelordmartin
Excursionist
43 0 4

https://martinsmemeshop.com/

Like the title said, I'm getting click-throughs on ads displaying my products precisely how they appear in my store, but these visitors aren't completing purchases. Does my site somehow not look trustworthy? If so, what can I do to improve that?

Accepted Solution (1)

Accepted Solutions
EcomGeeks
Shopify Partner
1070 143 333

This is an accepted solution.

Hey @memelordmartin,

I'd recommend looking into alternative products to print on that would give you better profit margins. Hoodies and tshirts tend to be pretty costly and then adding shipping costs on top of that - it doesn't leave much for you. Your only choice is to price your product higher but then you run the risk of being priced too high to the point where you aren't getting sales.

Something you might consider is greeting cards - birthday, congratulations. Make it so a person can type a personalized message and send a meme card to their friend. Or maybe you sell stickers. I would experiment and see what your audience responds best to.

When searching, compare Gooten, Printify and Printful for the best price so that you can offer your audience a great price and still be able to make a decent profit as well.

Hope that helps!

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Replies 5 (5)
EcomGeeks
Shopify Partner
1070 143 333

Hey @memelordmartin,

When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.).

Two things stick out to me immediately (from a customers perspective)

1. Your price
2. Shipping time

First price, I completely understand why you've priced your apparel as you have, POD tshirts and hoodies can be quite expensive. We did a video on a POD strategy that I'd recommend checking out:

As for shipping time, you don't have anything displayed at checkout and this is going to cost you conversions. You might think longer shipping times would turn people off - and maybe it will for some, but long-term, you want happy customers and it's better to just say up front, "hey, this could take up to 3-4 weeks to arrive" rather than not giving a shipping time and then getting an email 2 weeks later from an unhappy customer wondering where their package is.

martin-meme-product.png

I'd like to help you with your store more so I'd like to invite you to join a free training we have coming up. We cover everything your store is struggling with: high traffic with no sales, spending on Ads with no return and visitors abandoning cart. We will help you develop a profitable ad strategy and learn how to generate free traffic, transform your Shopify store into a professional. trustworthy store that customers want to shop at and help you find winning products that people can’t wait to buy. Our free private Facebook training is happening on April 26 – 30, we will be going live every day at 1:00PM (EST). You can sign up here. Really hope you join us!

Join our new Facebook Group for Shopify Dropshippers! Winning products, dropshipping advice & more!

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memelordmartin
Excursionist
43 0 4

Hi @EcomGeeks ,

Thanks for the reply. What precisely are you saying I should do with PoD t-shirts by sharing that video? To drastically lower the prices and only use them to try to upsell more niche pieces?

EcomGeeks
Shopify Partner
1070 143 333

This is an accepted solution.

Hey @memelordmartin,

I'd recommend looking into alternative products to print on that would give you better profit margins. Hoodies and tshirts tend to be pretty costly and then adding shipping costs on top of that - it doesn't leave much for you. Your only choice is to price your product higher but then you run the risk of being priced too high to the point where you aren't getting sales.

Something you might consider is greeting cards - birthday, congratulations. Make it so a person can type a personalized message and send a meme card to their friend. Or maybe you sell stickers. I would experiment and see what your audience responds best to.

When searching, compare Gooten, Printify and Printful for the best price so that you can offer your audience a great price and still be able to make a decent profit as well.

Hope that helps!

Join our new Facebook Group for Shopify Dropshippers! Winning products, dropshipping advice & more!

Website | Email | YouTube | TikTok | Facebook


memelordmartin
Excursionist
43 0 4

That does help. I will experiment with other items.

As for the shipping, I was able to add a link to shipping policy on the checkout page, but it doesn't look like I can add a time to the rate itself. Is that what you were suggesting, simply adding a link to the shipping policy in that step of checkout?

EcomGeeks
Shopify Partner
1070 143 333

@memelordmartin,

Glad to hear!

As for shipping, go here:

https://help.shopify.com/en/manual/shipping/setting-up-and-managing-your-shipping/shipping-speeds

Scroll down to where it says "Add a shipping speed to an existing shipping rate" and that will tell you how to do it,

I would advise against linking to a shipping policy and instead just have the information clearly stated right at checkout.

Join our new Facebook Group for Shopify Dropshippers! Winning products, dropshipping advice & more!

Website | Email | YouTube | TikTok | Facebook