People reaching checkout and not purchasing

[Wildwheelies]

We have a Shopify store called “Wildwheelies.com” selling DIY Wheelie Machine plans and tutorials and usually have 1 sale for every 100 people coming into our landing page however today we’ve had 870 sessions and 3 purchase's. there’s been plenty of people to checkout but still no conversions. We have not changed any features in our store’s backend and unsure why this is happening

an extra note, we are using meta ads and organic instagram and Facebook traffic

does anyone know why this is happening?

[sahilsharma9515]

Hi @Wildwheelies Welcome to the Community!

Thanks for providing the URL, I have looked into your site page and you have done a great work but while taking a deep dive I found some issues that you can fix.

Home Page:

• Scroll Section: The scroll section in the homepage can be styled better as right now it doesn't look professional, you need to have heading in a different line and the other text in other line, or you can add those heading in the video and under that the normal text can go, also if you can trim the text so that every column should have same height then it will look more attractive.
• Show me more info Button: The button is not working and when I have clicked on it, it landed me on a 404 page, so you need to fix this.
• other suggestions: As right now when customer lands on the home page they need to click on the menu sidebar to explore your product or booking option, you can add the button under sections so that they can directly click on that and land on those pages, as the longer they travel from 1 page to another the lesser they get interested to complete the purchase.

Product Page:

• Buy now button: If you check the buy now button on the image(talking about green one) is not showing the arrow when you hover on it, you can do it by yourself and see what I am talking about.
• Customer have to scroll a lot to see the exact image and price of the product as usually the product pages are not like that, your product info and prices are the first thing on your product page, and later on you can add all the other information, if you don't want to change the current design of the page then you can do a workaround and add a sticky Buy now button on the page so that even if the customer is on some other section in the product page they can still buy the product from that button.
• Scroll Section: Same suggestion as mentioned in the home page.
• Review Stars: The stars image that you have added in the review is not looking good, anyone can detect that you have just added the image, rather than you should have added the svg, or icon that will look better.
• Other Pages Access: There is no way that customer can go to other page once they land on the product page, if you want you site like this then no issues, but its a great exercise if you give customer free hand if they want to look into other option of your site.

Privacy Policy Page: I have looked into the page and you need to edit it as the store URL is not correct and along with the you haven't added some important information.

Footer:

• Add heading:  Add heading in the footer section where you have added the email and contact number, you should add email: "Your company email", phone no: "Your no".

NewsLetter Subscription: You should have newsletter subscription option so that customer can add their email and once they added there email, you can use that email for your email marketing to increase your sales.

Facebook Ads: You should track your ROAS and are you targeting the correct audience, are you trying A/B Testing, what ads creative you are using, you need to track all of this things.

If you will need any help in implementing the above points on your store then I'm happy to do this for you, let me know. I can implement the changes so that this will work well for you.

Hopefully it will help you. If yes then Please don't forget hit Like and Mark it as solution!

Best Regards

Sahil

[Merchanto]

It sounds like you might be experiencing issues with your sales funnel or landing page effectiveness. Check your checkout process for any obstacles or errors, and review your ad targeting to ensure it aligns with your audience. Additionally, consider A/B testing your landing page to see if different elements affect conversion rates.