Feedback for your online store from the community
We have a Shopify store called “Wildwheelies.com” selling DIY Wheelie Machine plans and tutorials and usually have 1 sale for every 100 people coming into our landing page however today we’ve had 870 sessions and 3 purchase's. there’s been plenty of people to checkout but still no conversions. We have not changed any features in our store’s backend and unsure why this is happening
an extra note, we are using meta ads and organic instagram and Facebook traffic
does anyone know why this is happening?
Hi @Wildwheelies Welcome to the Community!
Thanks for providing the URL, I have looked into your site page and you have done a great work but while taking a deep dive I found some issues that you can fix.
Home Page:
Product Page:
Privacy Policy Page: I have looked into the page and you need to edit it as the store URL is not correct and along with the you haven't added some important information.
Footer:
NewsLetter Subscription: You should have newsletter subscription option so that customer can add their email and once they added there email, you can use that email for your email marketing to increase your sales.
Facebook Ads: You should track your ROAS and are you targeting the correct audience, are you trying A/B Testing, what ads creative you are using, you need to track all of this things.
If you will need any help in implementing the above points on your store then I'm happy to do this for you, let me know. I can implement the changes so that this will work well for you.
Hopefully it will help you. If yes then Please don't forget hit Like and Mark it as solution!
Best Regards
Sahil
- Your
It sounds like you might be experiencing issues with your sales funnel or landing page effectiveness. Check your checkout process for any obstacles or errors, and review your ad targeting to ensure it aligns with your audience. Additionally, consider A/B testing your landing page to see if different elements affect conversion rates.
Hi @Wildwheelies,
It’s Kate here from PageFly, a Shopify Landing Page Builder app. Congrats on launching! Your store looks fantastic and it's clear you've put a lot of thought into it. I know it can be a bit discouraging if you're not seeing the traffic or sales you'd like, so I wanted to share some tips that could help boost your store's performance:
Homepage
The announcement bar has clear and engaging content. However, making it a sticky bar would keep it visible at all times, increasing the FOMO effect and encouraging users to make a purchase on their first visit.
Each section should fit on one screen to make it easier for users to quickly understand the content without scrolling. This improves readability, helps them find important information faster, and creates a cleaner, more organized look for your website. It also enhances the user experience and makes the site feel more professional.
The layout of this section seems disorganized, which can make your site look unprofessional and reduce credibility. I recommend adjusting it for a cleaner, more trustworthy appearance.
Product page
Your product page is missing a navigation bar, making it difficult for users to browse other pages without returning to the homepage. This impacts the overall user experience.
Additionally, there's no footer on the site. I recommend adding a phone number, email, and address for easier contact. Including testimonials and trust badges can boost credibility. You may also want to incorporate interactive elements like sliders or videos to make the site more engaging for visitors.
Consider adding email capture features, like pop-ups or banners, to grow your marketing list. Highlighting current promotions or discounts effectively on the homepage and product pages can attract more customers. Acquiring backlinks from reputable sources and avoiding links from third-party or untrusted sites will help enhance your SEO.
Track user behavior, sales, and conversion rates using Google Analytics and Shopify Analytics. Actively seeking customer feedback and incorporating it into your improvements will help continuously enhance the shopping experience. These steps should enhance user experience, boost SEO, and ultimately increase conversions on your Shopify store.
By focusing on these areas, you can significantly enhance your store’s user experience and drive more conversions. I hope you find these tips helpful for your Shopify store. Let’s continue to support each other in optimizing our stores!
Cheers! Kate | PageFly Team
Please let me know if it works by giving it a Like or marking it as a solution!
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I’ve gone through your question and situation carefully, and I see exactly why this is frustrating—you’re getting traffic, people are reaching checkout, but for some reason, they’re not following through with the purchase. Since you haven’t changed anything in your store’s backend, the drop in conversions is likely due to external factors or hidden friction in the checkout process. Let’s break it down and figure out what’s going on.
If you need any other assistance, feel free to ask, and I will try my best to support you.
Best regards,
Daisy.
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