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Please feedback wanted on my site

broadex
Excursionist
20 0 8

I recently asked a freelancer to update my site https://fitness123.co.uk/ and he more or less replaced the site with a Shopify theme. The site speed has greatly improved but the looks of the site/store bothers me. I also need to replace the logo. Anyone with some thoughts.

 

Thank you very much. 

Replies 4 (4)
jphg
Excursionist
30 0 7

Nothing really serious to worry about.

Two things :

• the choice of the main type (titles) is Abril Fatface which could be replaced as it does not offer a great legibility and being too fat. Could be swtiched for the font used in the product's description list.

• the logo could be revised: too small - the claim is not legible - and could also be somehow reviewed on the colors (too basic. But, yeah, it says "123"…). -> I think it could be revamped since it does not match the quality of the products' photos.

 

++

PageFly
Shopify Partner
3607 543 1888

Hi @broadex ,

 

This is PageFly - Free Landing Page Builder. I would love to provide my recommendations for your store based on 6 years of providing solutions for about 100.000 active Shopify merchants. 

I have just had a look at your store. Your store is pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Have an announcement bar

Basically, the announcement bar will announce the information about shipping and discount or any promotion campaign of a store. You can make your sticky header smaller to display the bar without pushing your hero banner down.

2. Check your favicon

You have already had the favicon but it looks stretching. We can see your brand logo. Please check and update it.

3. Add section about your brand story

 

A brand story helps customers understand more about your business and also helps your store look more professional. 

4. Add a testimonial - customer reviews section

  • Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.
  • Reviews are crucial when it comes to shopping online. PageFly allows you to add testimonials and product reviews to the page in easy ways

Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.

I found an article for you about third-party apps that are 07 Tools to Boost Your Conversion Rates and the best reviews app for your store.

5. Improve your product sections

5.1 Improve your hero banner and CTA buttons
One crucial thing for an online store's home page is a primary call to action. With this icon, you are going to redirect customers to the page where they mostly want to take action. This also helps your store to improve its conversion rate. I found that you have a few CTA buttons now, with one style on your page. You should define which button is the principal one, which is the secondary one. They should have suitable styles (same color for the same level of CTA). The principal buttons should be the most highlighted on your page.

PageFly_0-1637231840005.png

5.2 Shorten your Product title

A short title can make customers clear and memorable about your product. The product features should be displayed on your Product details.

5.3 Add CTA button, compared price, product badge (which show % discount and stock of products)

5.4 Add review star under Product tile as a product testimonial

 

To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage

 

By the way, BFCM is coming. You might concern about amplifying your sales in holiday season withPageFly solutions exclusively for this holiday seasonAll these holiday features could help you a lot in building a high-converting page.

 

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. If you find my comments helpful to you, like it or mark it as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.

Good luck and have a nice day! Cheers!

If you find it helpful, please let me know by giving it a like or marking it as a solution.


PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.


Check out our Ecommerce Website Design ideas for 2022. 


Learn the quintessential strategy to bring your store online with An Evergreen Guide.

broadex
Excursionist
20 0 8

Thank you all. I have over 300 products. Is there a quick way to reduce the product description/optimise the description instead of updating each line on the product list?

Victorads253
Shopify Partner
17 0 0
Yeah sure 😌 there is a way
oagsa