Please give feedback on my Softly Wrapped store

3 0 4

Hello all!

I launched my store almost 2 months ago and would love to know what you think! I'm also keen to get tips from others who have a small business is women's clothing what they've done to increase conversions 🙂

Replies 6 (6)
9 0 2

Hi dear, I have checked on your store and I see it is well designed.

Regarding how to market it, the best way to market your store since it is an apparels store is to list your products on social media platforms, it will helps alot.

Shopify Partner
4161 244 729

Hello @SoftlyWrappedThis is AiTrillion- an All-in-one Marketing Platform on Shopify. Here are some suggestions that you can implement in your store:

Homepage recommended layout - The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign up box, Blog Posts, Instagram Feed & footer.

- Add a 'add to cart' button below the product. 


Add a newsletter sign-up popup with a discount code to entice customers to sign up and get a discount code on their first purchase. This will help you to capture more email addresses so you can target them later on via email campaigns.

Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.

Setup web push notifications in your store and it will help you in reaching your customers and visitors directly.


Hope this helps! If you want better retention and more conversions, you should invest in engaging your customers

To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions. 

P.S- Free plan available.

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
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Shopify Partner
1279 178 854

Hi @SoftlyWrapped 

I'm Richard - CRO Expert of PageFly - a Free Landing Page Builder for more than 100.000 Shopify merchants and I would love to give some feedback about your store based on my experience. Here comes my initial thoughts: 

What is good:

- My 1st impression of your store is quite good, it looks clean and I am clear about what you sell. Also, the colors of the texts and images are striking and easy to focus on. 

- You include collections and products on the Home page, which leads customers to your collection and product page. 

- I really highly appreciate that you include sections such as the Notification bar, the Search bar, add to cart button, etc, and Policy & Privacy in the footer as it makes your website more professional and credible to your customers. 

What should be improved:

I. Homepage:

1. Add a section to introduce your store on the Home page

I highly recommend you should add a section to introduce your store to customers. I notice that you have an About us page so you should take the content from that page and add an image.

2. Add testimonials:

Testimonial is a powerful section that builds customers' trust and encourages them to make a purchase. Therefore, it's highly recommended that you should include this on your homepage and product page.

You can refer to our BFCM template



To add reviews to your page, you can consider using third-party reviews apps such as Loox, Yotpo, or, etc. We have a detailed article about the best Shopify review apps that you can take a look at. 

Above are some of my feedback on your store. Hope you will find something valuable. Honestly, you are doing well, and please keep moving. 

If you feel my answer is helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!

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New Member
1 0 1

I like it. Clean, direct and to the point. I am working on my own, and after seeing yours I am rethinking my template. 

3 0 4
Hi There, feel free to email me when you are ready for feedback, would love
to help and return the favour 🙂
3 0 4
Hi Richard,

Thanks for getting in touch, I received a lot of good suggestions and have
put some of them into action. Fingers crossed they will help me reach my
next milestone!