Please give feedback to my store Hello, It seams like there is plenty of traffic but not sales

Solved
woodwork1
Tourist
3 0 3

It seams like there is plenty of traffic but not sales, i make all my own stuff so could really us some feedback if it is the products, price, or something else anyways could really use some input on what i should do to get this site working www.studio5woodworking.com

Accepted Solution (1)

Accepted Solutions
hori_tran
Shopify Partner
146 17 57

This is an accepted solution.

Hi @woodwork1 , I visited your website. your products and web design are very nice. I like them. But I saw something, this may be helpful to get a higher conversion rate:
- add a best seller category
- The slide banner with great visuals with your products and the "call to action" button. the slide banner should show the benefits of your products ( you can choose the best sellers to describe), your events, your discounts (Black Friday is coming, right?)
- Highlight promotion and a great shipping policy on the top

hori_tran_0-1637203280463.png

 


- add realistic product images
- make videos to attract customers and increase time on site
- pop up chat and discount pop up
-  Add reviews for each product (some Shopify review apps can help) (on both the homepage and the product page)

hori_tran_1-1637203327069.png

 


- And don't forget to add JSON LD to your site to display your reviews on Google search by SEO app. (This SEO app I use 1 year:https://bit.ly/2YxoOYC)
- SEO: your mobile version is not good. Heading tags, Meta tags, keywords are not optimized. To handle this I usually use the above SEO app.
- Add Google Analytics to track customers visiting your site

- Footer: add factors that make your customer trust, such as:

+ add your social media

+ "Our Company": About Us, Contact Us, Terms Of Service, Privacy Policy, DMCA Request

+ "Help Center": Size Charts, Payment Methods, Cancellation & Modification, Shipping, Delivery, Track Your Order, Returns and Refunds, FAQs

+ "Get In Touch": mail, support time, warehouse,...


- One thing I noticed while on your website, was that you have Powered by Shopify in your footer. here is how you can remove that:
Step 1. Navigate to your Online Store > Themes section of your admin.
Step 2. In the Action drop-down menu next to your current theme, select Edit Languages.
Step 3. In the Search Translations bar next to Filter please type in "power".
Step 4. Under Powered by Shopify, in the text bar, just put in a single space. This will erase the Powered by Shopify.
In the top right corner, select Save.

-Was my reply helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution
Thank you and have a nice work!!!

View solution in original post

Replies 6 (6)
Victorads253
Shopify Partner
5 0 0

Sincerely speaking, You posted Wrong Link ,

oagsa
Mladen_Terzic
Tourist
8 1 2

A few things noticed:

- favicon icon missing

- image sizes are not equal 

- missing content on homepage

- missing reviews on product pages

- no key features clearly explained on why should someone buy your products etc...

- product description not long enough

- missing navigation in footer and legal pages

- no trust established with the users

- no testimonials or feedback about previous satisfied customers

....

Shopify Expert
woodwork1
Tourist
3 0 3

Thanks for that, i dont even know what a Favicon is but really appreciate the feedback and will lookup some of that stuff

hori_tran
Shopify Partner
146 17 57

This is an accepted solution.

Hi @woodwork1 , I visited your website. your products and web design are very nice. I like them. But I saw something, this may be helpful to get a higher conversion rate:
- add a best seller category
- The slide banner with great visuals with your products and the "call to action" button. the slide banner should show the benefits of your products ( you can choose the best sellers to describe), your events, your discounts (Black Friday is coming, right?)
- Highlight promotion and a great shipping policy on the top

hori_tran_0-1637203280463.png

 


- add realistic product images
- make videos to attract customers and increase time on site
- pop up chat and discount pop up
-  Add reviews for each product (some Shopify review apps can help) (on both the homepage and the product page)

hori_tran_1-1637203327069.png

 


- And don't forget to add JSON LD to your site to display your reviews on Google search by SEO app. (This SEO app I use 1 year:https://bit.ly/2YxoOYC)
- SEO: your mobile version is not good. Heading tags, Meta tags, keywords are not optimized. To handle this I usually use the above SEO app.
- Add Google Analytics to track customers visiting your site

- Footer: add factors that make your customer trust, such as:

+ add your social media

+ "Our Company": About Us, Contact Us, Terms Of Service, Privacy Policy, DMCA Request

+ "Help Center": Size Charts, Payment Methods, Cancellation & Modification, Shipping, Delivery, Track Your Order, Returns and Refunds, FAQs

+ "Get In Touch": mail, support time, warehouse,...


- One thing I noticed while on your website, was that you have Powered by Shopify in your footer. here is how you can remove that:
Step 1. Navigate to your Online Store > Themes section of your admin.
Step 2. In the Action drop-down menu next to your current theme, select Edit Languages.
Step 3. In the Search Translations bar next to Filter please type in "power".
Step 4. Under Powered by Shopify, in the text bar, just put in a single space. This will erase the Powered by Shopify.
In the top right corner, select Save.

-Was my reply helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution
Thank you and have a nice work!!!

View solution in original post

RichardNguyen
Shopify Partner
969 135 726

Hi @woodwork1 

Congrats on your new store! I’m Richard Nguyen- CRO Expert at PageFly- Free Landing Page Builder. I’d like to give you some feedback and suggestions for over 100.000 merchants to help increase conversion rates for your store based on 5 years of experience.

I like how you have:

  • Hover effect of an image when mouse over 
  • Have a clear and CTA button on the banner
  • Consistent brand images

Besides these things, I have some comments and suggestions for you:

1. Homepage

I think we can make some improvements on the layout with

About us section 

I think you should separate this section into 2 columns, one with images and the other with text and a short introduction about your store, then a Call-to-action to redirect them to the About us store. However, I think we should move this section to the bottom of the page, you don't want them to leave the storefront right after they visit. 

(1) Studio 5 Woodworking 2021-11-19 17-13-21.png

Also, you might want to improve this section to match the Sale season atmosphere. Maybe put the promotion on the hero banner. 

(1) Studio 5 Woodworking 2021-11-19 18-44-39.png

For the Custom service. I think you can also put this section into 2 columns, 1 column show the custom product you made and the other shows service's name, and a short introduction about it and the CTA like "Register now".

(1) Studio 5 Woodworking 2021-11-19 17-14-36.png

2. The footer 

You might want to add the site map in the footer with links to the Shipping info, Refund Policy and Term of Services to make your store more transparent, and also Link to All products page or About Us. 

image.png

3. The collection page.

Make sure to assign featured pictures to all collections for the best visual. 
About the product list, I think we can improve on:
Display a Secondary Thumbnail on Hover: Users need as much visual information as they can get about products in the product list, and displaying only a single static image is a missed opportunity to provide additional visual details.
For your store product, besides standard “Cutout" thumbnails, you can add a hover image such as “Product Variant".
Add a CTA button like “Shop now" or “Add to cart" in the product list.

(1) Home & Living – Studio 5 Woodworking 2021-11-19 16-52-30.png

4. The product page 

Provide more Product Images for All Products: Users heavily rely on a variety of product images to inspect and evaluate products and decide if the product matches what they are seeking, but are sometimes not provided with sufficient visual information.
Always provide no fewer than 3–5 images for all products, focus on realistic products in use images. 

Display or Link to the Return Policy from the Main Product Page Content: 
Even if the return policy is located in the sitewide header or footer, it can be difficult to find. Customers will get hesitant to shop online because they are not able to fully see, hold, or test a product before buying it. Return and exchange policy should be findable on the product page.
The actual return policy, in particular, the duration and the payment of return shipping, is highly impactful to site conversions. However, you should take extra care to make your policy easy to read and clear for customers.

(1) Charcuterie Board – Studio 5 Woodworking 2021-11-19 16-50-17.png

Another idea is making your product images the same size, or at least the feature images to avoid this situation 

(1) Charcuterie Board – Studio 5 Woodworking 2021-11-19 16-50-50.png

 

Also, consider adding testimonials and social proofs to make your store more trustworthy and more engaged to customers. 

You can check out our templates for more inspiration for your page. Feel free to check our blog article as well, this guide about personalizing your store with PageFly may help. A Page Builder can be seen as a good choice for you to have an attractive and powerful page quickly. You will have lots more time focusing on strategies.
You can consider checking PageFly - Free Page Builder to create a more impressive look for your store to really increase conversion, also please take a look at this guide from PageFly, hope it helps!
If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!

CRO Expert at PageFly - Advanced Shopify Page Builder - Empowering 100.000+ active merchants.

Check our Evergreen List of Best Platforms To Sell Online.

woodwork1
Tourist
3 0 3

thanks for the feedback and time this should be a solution for me, i will try it and see where i get thanks