Hope you are doing good. Your store looks nice and here are few suggestions.
Make a sticky header for easy navigation. It helps customer to access menu at any time they want.
Add shop now(CTA) on the hero banner.
Add Testimonials or reviews on the homepage to build trust with the visitors.
Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
Make social links open on new tabs.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
Its good to have customer review option on the products, so that customer can write a review when they purchase any product from your store. Install Product review app from the Shopify app store.
You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, if you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.
Hope you are doing well! Your shop looks very neat and organized. Good job is done there. The theme matches your products very well.
Here are some areas where you could consider working on
A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.
Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.
You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.
People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.
It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types
Your banner looks very good and matches your theme and product. Consider, however, adding a Shop Now button to your banner, which will take you directly to the relevant product page.
It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.
Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.
You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.
Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.
Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you!
Your store looks pretty good. I have noticed a few things missing out which I would like to suggest to you.
Hope my feedback helped you!
Hi @TheSteelGallery ,
This is Opinew - Product Review App. I have spent time looking at your store, and I would like to give you some feedback. Hopefully, it might be helpful for you.
You can make your header sticky. It contains the main menu and the search bar. They are beneficial to navigate through your store and search for your products. Keeping them sticky will help customers find your product as fast as possible.
Hopefully, my suggestion might give you some insights you can implement in your online store.
Best of luck!
Congrats on your store! It really looks amazing with a smart choice of assets (theme, color, etc).
By the way, this is PageFly - Advanced Page Builder with 6 years of experience providing conversion rate optimization solutions to 120.000+ Shopify stores, I would love to give you some recommendations.
1. Don't forget to make the menu sticky
A customer is a happy explorer. Anyone visiting your store should be enabled to wander freely and conveniently inside your store.
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want.
2. Try to show your hero banner to the fullest
By saying that, I mean the very first section should be displayed above the fold (visitors don't have to scroll down to see full images and/or your message). Therefore, they can quickly grasp a sense of what you are trying to sell and how different your brand is.
It depends on each device, therefore it's better to check the responsiveness on all devices (desktop, laptop & mobile).
3. Have a CTA button - which is crucial for your success
Choose the right CTA or Call-to-action, which is concise & action-oriented. And it needs to be placed right in the first section - which is currently a slideshow.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.
4. Add testimonial - customer reviews
Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.
Moreover, you can check this guide to pick the best reviews app for your store!
1. Have secondary hover images for the product list
By presenting secondary hover images, customers can easily scan many products to see extra visual information.
2. Replace Pagination with Load more button
Instead of switching to many pages, go and back, you can replace the pagination with a Load more button.
3 Add average ratings for each product
You should include both the user rating average and number of ratings on the product list items. This is one of the crucial elements for users’ purchasing decisions. They will rely on both to decide whether they should explore further a product.
In case you want more flexibility to personalize your pages, I'd love to introduce our product PageFly Landing Page Builder with 24/7 support live chat. PageFly has a Free plan where you can use all features and create different page types so I hope give us a try.
If you find my comment useful, please let me know by giving it a Like. Thank you!
By the way, BFCM is coming. You can amplify your sales in holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page. PageFly also collaborated with Wilson Ho, Shopify Tech Partner Manager, to create this video that will share you insightful tips to boost sales and reveal secrets to warm your customers up through the whole year. Let's check it out!