Hope you are doing good. Your store looks nice and here are few suggestions.
Add a nice Favicon which helps customers to find you when they have multiple tabs in their browser.
Add ATC(add to cart) Buttons on the products.
Adjust the Sticky header, as it is affecting the product on the Product page.
There are no reviews on the products. Add customer review app, so that customer can review on your products.
You can also promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.
Add Blog page, blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
Add Contact us form in the contact page.
- Homepage recommended layout - The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign-up box, Blog Posts, Instagram Feed & footer.
- Increase the viewport. The text is not appearing clearly.
- Improvise the product descriptions:
- Add these missing tools to your store:
Start using a loyalty program to entice your customers. It will help you build a loyal customer base. You can give loyalty points to your customers on activities like signing up, allowing for web push notifications, making a purchase, visiting a store, and many more. This will help in doubling the sales as when you give loyalty points to your customers they will come back to your store to make a purchase in order to redeem those points. You can give rewards to your customers to redeem those points.
If you would like to implement the above features/ customer engagement or marketing tools in your store, you can install the all-in-one Shopify app AiTrillion. Bring all your marketing efforts to one place and don't bear the hassle of managing multiple apps in your Shopify store.
P.S- If you need help with setting up the features, I will be happy to help.
If you have any questions, feel free to ask.