Please point out aspects of my store I can make better

[vnmswim]

Hi,

Been trying to sell swimwear for 7 months now. My store gets lots of visits, but no one buys. Give me your honest opinion.

vnmswim.com

[williamsbrown]

i will help you do that ,to have sales if you follow my strategy?

[PageFly-Kate · Accepted solution]

Hi @vnmswim,

This is Kate from PageFly - Shopify Landing Page Builder App. 

I love your product, they're truly unique. Based on my extensive knowledge in CRO, I recommend the following suggestions to improve your conversion rates:

1. Have a more straightforward hero banner

I suggest enhancing the first hero banner by including a concise heading and a brief paragraph that provides an overview of the product. Additionally, incorporating a real image featuring the product and a model would offer a more professional appearance compared to using an AI-generated image.

You can check this design for the preference:

2. Consider changing the product details layout

I've noticed some problems in this section. The spacing around the 'Add to Cart' button is inconsistent. Also, there's a noticeable amount of blank space in this section. Regarding the Coquette Bikini product, while the product sizes are listed, there is no size chart available directly here. This requires users to navigate to the product page to find this information.

3. Have a Shoppable Instagram feed on the homepage

The posts on the vnm.fashion Instagram page are impressive. It would be a great idea to feature them on your homepage by creating a dedicated section. This can be efficiently achieved using apps like VIBE or InstaFeed, which are designed to integrate social media content seamlessly onto your store.

From this: 

To this: 

4. Add trust badges section 

This is especially important in the online sale, where customers are often concerned about product quality and payment security.

5. Prepare for Valentine sale

With Valentine's Day coming up, it's a great chance to sell more since your products are great for gifts. Get the attention of people looking for the best Valentine's gift by using these easy ideas:

• Create a Valentine's Gift Section: Set up a special section in your store for Valentine's gifts. Run promotions like 'buy one, get one free', discounts for couples, or special sets for two. These deals will attract customers looking for good value in their gifts.
• Implement a Countdown Timer: Place a countdown timer on your site for limited-time Valentine's Day offers. This adds a sense of urgency and can encourage customers to buy quickly.
• Use Google Ads for Promotion: Promote your Valentine’s Day specials using Google Ads. This can increase your visibility to those searching online for Valentine's gifts, directing them to your store.
• Optimize for Mobile: Many people shop using their smartphones. Ensure your website and the pages where your ads lead are mobile-friendly. This makes shopping easier for mobile users.

These tips are a bit long, but please read them all the way through. Best of luck with your business. 

Have a nice day!

Kate - PageFly Team

[vnmswim]

Oh my God thank you so much! Will start applying your tips!!!

[PageFly-Kate]

Hi @vnmswim,

I am so happy that my suggestions can be your solutions!

❤️ Best of luck with the revamp of your storefront. Should you need any further help, feel free to reach out to me in this reply section.