Please provide thoughts on our store - Thank you!

zstanton6
Tourist
3 0 0

Hello every one,

We have been operating for a few years now and have had success with site traffic but continue to have a EXTREMELY low conversion rate.

We have tried multiple discount codes paired with a specific collection but do not seem to get customers to purchase. Seems like most of the people just look at a collection or two, and/or add to cart and then leave.

I am trying to nail down some of the bigger and blaring issues that could be the problem.

If you can provide your honest and constructive feedback, it would be really helpful. Please share your thoughts.

Thank you in advance!

Website: www.kenstanton.com

0 Likes
CutOutWiz
Navigator
375 28 142

Hello @zstanton6 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Your banner looks very good and matches your theme and product. Consider, however, adding a Shop Now button to your banner, which will take you directly to the relevant product page.

    It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

  • Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.

  • You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.

  • Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution :)

M, from the Business Development Team of
Cutoutwiz

Hi @zstanton6 

This is Richard Nguyen - CRO Expert from PageFly- Advanced Page Builder. I have to say that I am amazed by how beautiful and professional your store looks and bet you must have put a lot of effort into it. I just have a few comments to give and hope it would make your store even better. 

I like how you have:

  • Showing customer reviews
  • Have clear Shipping and Refund information
  • The layout is clean and easy to focus on

Besides these things, I have some comments and suggestions for you:

I. Home page

1.1 Make the menu sticky

A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. 

RichardNguyen_0-1632912023082.png

II. Collection page

2.1 Have secondary hover images for the product list

By presenting secondary hover images, customers can easily scan many products to see extra visual information. 

2.2 Add average ratings for each product

​​You should include both the user rating average and number of ratings on the product list items. This is one of the crucial elements for users’ purchasing decisions. They will rely on both to decide whether they should explore further a product.

If you want to do more customization for your store to increase conversion rate, you can consider using a Shopify page builder. And PageFly, Advanced Page Builder with 24/7 support live chat is a great app that helps you easily customize your Shopify pages and make it more attractive.

If you find my comment useful, please let me know by giving it a Like. Thank you!

Richard - PageFly

 

CRO Expert at PageFly - Advanced Shopify Page Builder - Empowering 100.000+ active merchants.

Check our Evergreen List of Best Platforms To Sell Online.

Get insightful tips to hit more sales in upcoming BFCM.

zstanton6
Tourist
3 0 0

@CutOutWiz - Thank you for taking the time to review our site and provide feedback.  Everything you mentioned would definitely add value to the cosmetics and experience of our site.  Some are easier than others to attain but we are definitely making note on these suggestions and hope to have them implemented before the holiday season.  Thank you again, Ken Stanton Music

0 Likes
zstanton6
Tourist
3 0 0

@RichardNguyen - Hey big thanks for giving us some constructive feedback on our site!  And major kudos for including pictures and mentioning of programs/apps to use for the edits.  Everything makes complete sense in terms of understanding the benefits from each action item.  We are going to look at prioritizing them and seeing what we can/cannot do before Christmas season.  Should I hit a snag during the process I might reach out to you directly.  Big thank you again from the whole Ken Stanton Music team!

0 Likes