Please review my page!

[ChiquaB]

I am seeing traffic yet many are leaving without actually buying and I am uncertain why. Please review my page and enlighten me on what I can do better. Thank you in advance. My page is https://www.chiquabous.com

[Marty]

Hi, @ChiquaB.

Thanks for your message, I would be happy to provide you with some feedback for your shop. First off, I really enjoyed checking out your shop, it looks like you are offering some great products for your customers. That said, the first thing I would suggest would be to take a look at your logo, it seems to be a little small and blurry:


We have a great guide called Uploading images, that I recommend you check out. It walks through our recommended resolutions and aspect ratios when uploading images to your shop. I would also reference this guide for some of your product and promotion photography, as some additional images on your shop are blurry as well:

We typically recommend using 2048 x 2048 pixels for square product photos.

Something else that I noticed, was your product description colour is a little tough to see against your store background, I may suggest changing the color to make it pop more:


I really love your inclusion of an "About us" page and enjoyed learning more about you, your history and where you came from. This is an excellent idea for building customer retention and trust with your shop. That said, I would suggest moving this information to its own page, and then adding it to either the footer of your website or the main menu for easy access (you could even add it to both):


If you need a refresher on how you can add menu items, check out our navigation guide here for a refresher.

It looks like you have some information about shipping up here in the corner of your shop:


Is this an announcement banner you have added somehow? If so, how did you add this, was it directly through your theme or via an app? I would suggest removing this and either added the announcement banner through your theme settings if your theme allows it. We have a great guide here, that talks about adding an announcement banner through your theme, however, this is only available on some themes. If you do not have this option available, you can always look into a third-party app like:

- Bannerfly

- All announcement banners

In regards to your shop in getting traffic, but not many sales, this is quite common for shops. Are you currently running any sort of marketing or promotions for your store? and if so, I would love to hear more about what you are doing. There is an article that I love sharing with our merchants that dives into traffic but not sales, you can check it out by clicking here. It walks through important things you should ask yourself about your shop, such as:

1. Is your main navigation easy to use?
2. Can you move any non-essential pages to the footer navigation?
3. Does your visual brand look professional?
4. Does your website copy speak to your target audience?
5. Does your website look just as good on your mobile phone?
6. Are shoppers adding products to their cart?
7. Are shoppers abandoning their cart?

It's a great and in-depth article, that offers some really great insight into this that I think would be beneficial for you and your shop moving forward. Overall, you have a great product, with a great backstory and with a little tweaking and diving into traffic and market research I think you will start seeing some fantastic sales flowing in.

I hope this information helps you out moving forward, please do not hesitate to reach back out here with any questions, we are always happy to chat! 

[waytoapps]

Hello @ChiquaB 

Hope you are doing good. Your store looks nice and here are few suggestions.

Make a Sticky header for easy navigation. It helps customer to access menu at any time they want.

Expand hero banner to full width and add shop Now(CTA) on it. As it gives first impression when customer lands on the homepage.

Maintain separate 'About us' page and provide under the quick links, also on header section.

Add Testimonials or reviews on the homepage to build trust with the visitors.

Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.

Make social links open on new tab.

You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store   which helps to increase your sales.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more,  if you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.

[PageFly-Richard]

Hi @ChiquaB ,

This is Richard Nguyen - CRO Expert from PageFly- Advanced Page Builder. I have to say that I am amazed by how beautiful and professional your store looks and bet you must have put a lot of effort into it. I just have a few comments to give and hope it would make your store even better. 

I. Homepage

1. Make the menu sticky

• A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. 
• A sticky navigation bar will help customers navigate themselves from every part of the homepage to any page of your store more conveniently. 

2. Have a CTA button on the banner/ slideshow

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc

3. Add testimonial - customer reviews

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.
• Reviews are crucial when it comes to shopping online. PageFly allows you to add testimonials and product review to the page in ease ways

Moreover, you can check this guide to pick the best reviews app for your store!

II. Product page

Style Product Price to Be Highly Visible

• Ensure the product price is highly visible and immediately obvious, either by using a large font size (similar sized or larger than the product title), or consider using a combination of bold or color, and large amounts of white space.

And that's my feedback. You can consider checking PageFly - Free Page Builder with 24/7 support live chat to create a more impressive look for your store to really increase conversion, also please take a look at this guide on how to personalize a Shopify store from PageFly, hope it helps!

By the way, BFCM is coming. You can amplify your sales in holiday season with PageFly solutions exclusively for this holiday season.  All these holiday features could help you a lot in building a high-converting page.

If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!

Richard - PageFly

[AllFetch]

Hi @ChiquaB 

I have visited your store and here are my suggestions. Hope they are helpful to you

• Homepage

In general, your homepage looks great. You can make a sticky navigation menu so that visitors can easily access all important sections of your site. The constant presence of the menu bar reminds users that other pages, ones they probably need, are also available.

Besides, so many products on your website can make customers get lost. They may stick to discovering all your beautiful products and take a long time to make a buying decision. You can totally solve this problem by adding a sticky cart displaying on any page on your website. It is always visible and reminds customers to check out for their chosen products in the cart. 

Sticky cart and sticky bar encourage customers to buy more and decrease the abandonment cart rate. You can try out this app Advanced Sticky Add to Cart to activate Sticky cart in your store for free.

• Add Instagram gallery on your Shopify Store

I see that you have a business Instagram account which is great to integrate your Instagram with your store. Turn your Instagram feed into a shoppable gallery and let your followers shop right from the posts. Displaying beautiful shoppable Instagram galleries throughout your site will aid in product discovery, inspiration, and sales. Link your Instagram profile to your store and convert your followers into customers. App Instagram Shoppable Feed can help you at ease and free. 

• Product page

Your products are quite diverse which is suitable for making product bundles. Product bundles with discounts is an effective tip to motivate customers to buy more products. Most customers are willing to buy product bundles to get a lower total price so that you should not miss this chance by adding many bundles on your website.

If you want to add product bundles in your store at ease and free, try out this app Product Bundle Volume Discount 

That’s all my suggestions for your store. Hope they are helpful to you

Happy selling!