Website is www.strapcity.co.uk hardly having any traffic? would like someone to have a look at the website in general too as in the look and feel. Any advice is appreciated
Congratulation for your store. I have gone through your store and hope the following suggestion will help you.
1. Optimize your store loading speed for mobile and desktop
2. Go for other design
3. Optimize your product landing page for Facebook ads
4. Optimize your store for SEO
5. Add blog section
6. Go for silo structure menu
Need more expert guidance? Please contact us here: https://ecommercetask.myshopify.com/
Thanks & Regards
MS Web Designer
I just had look into your website.
Have you regularly promoted your products through your social media pages? I have to see your last post on Jun 12th Facebook. And your last post on Instagram AUG 24th. I suggest you can post and share your products every day, This helps for to increasing of your sales.
And I suggest you can add your store blog. Blog gives you the chance to make important substance for your clients. Utilize this as a promoting strategy to manage movement back to your site. Blog make better Your Website's SEO, Increase Traffic to Your Website through inbound links.
Beyond some issues with readability, due to text color over pictures, and clutter-too much on your homepage- your website appears fine, at a glance...
But, If you are the only person making the actual edits on your site, you might have become "nose-blind" to errors especially the ones happening behind the scenes.
That's why I strongly suggest double checking your site using our Free store analyzer tool. It will help you to optimize your site since we cannot always catch every detail, let alone the details going on behind the scenes. This creates a problem as those details can dramatically affect the effectiveness and purposefulness of your site as well as your advertising budget.
Our Free store analyzer will:
If you have any more questions, feel free to contact me.
Hey there, @Simma_StrapCity
Bo here from Shopify Support!
Your store is looking great, it has a really polished look to it. I am sorry to hear that you are experiencing such low traffic. There are a few things that we can work on in order to improve on this, we will start first with organic traffic.
Organic traffic comes to your store based on your SEO or Search Engine Optimization. Now, while your descriptions are very well written they seem to be basically copied and pasted from product to product with very little variation. This can be damaging to your store's overall SEO and can make your store seem as though it does not have a personality. With online stores, there are no sales representatives and so the products literally need to speak for themselves. Instead of listing your products' specs in your current format you should try writing descriptions that persuade the customer to buy the item. Why do they need this watch strap? How will it make their life better? I recommend taking a look at Oberlo's guide on writing a product description that sells here. This, as mentioned, will also help you improve your SEO which will bring more traffic to your store organically.
SEO can also be improved with the addition of posts in your blog on your site, this will also help with your content marketing. Having content that a customer would regularly like to check out is a great incentive to bring a customer back and even convert them from being a visitor > customer > advocate. Want to learn all about content marketing? You can take this free course from Hubspot and become certified. This course goes through the ins and outs of content marketing, how to keep stock of the content you have and how to come up with and publish content on a regular basis as I know consistently creating content can be the hardest part.
On the bottom of your site, I can see that you have an "Instagram Story" section, this, however, is blank. Seeing as you do not appear to have any social media linked. You are missing out on a massive opportunity here. Instagram is the perfect place to engage with customers. If you are eligible for the Instagram Sales Channel you will be able to link your products to your Instagram posts. So if a customer sees something they like on you Instagram they can easily click through and purchase the item. When running an online business it is super important to have an active and engaging social media presence. If you have the chance, please do take a look at our collection of Instagram marketing blogs here.
What are you doing to drive traffic to your store? Have you been marketing? I recommend taking a look at the following guides to help you get started with online marketing and help you grow your traffic:
Let me know how this goes and if there is anything else I can assist you with, I'm happy to help!
All the Best,
Bo | Retired Staff Member
Congratulation for your store it's great.
I have reviewed your website briefly and here are some of my feedbacks that you can implement on the site easily.
I hope my feedback will help you converting visitors into customers.
May it rains customers and orders,
Hi, if you want your ads finally starting to perform better again you can use the ad tool. Madgicx has already worked out a great strategy for us to use. It was very easy to implement too. I tried Madgicx out initially, as our Ad performance really dropped after the iOS14 update. I have been using it for just over a month now and have already seen improvement. There is still more improvement necessary, but at least i can see that it is now consistently going up rather than down. The support team is great too. Very fast, helpful, easy to reach, and caring.