Please review my store! Low conversion

Wolfgang1
New Member
1 0 0

My average conversion rate is 1%, which is horrible. I strongly believe theres something wrong with my store, could you please check it out?

My store:
https://viralo-shop.de/


Ps. Does anyone know how good my speed score is? + how can i get this up?

Replies 7 (7)
sophisticliving
New Member
2 0 0

hi

i hope u are well. my name is sadie. i have opened my store for nearly a month. i don't know what i'm doing wrong, but i have no sales/ conversions. pls could u tell me what i'm doing wrong? thanks so much. my shop: https://mysophisticliving.myshopify.com/admin/dashboards

thank you!

Nia
Shopify Staff
Shopify Staff
419 31 58

Hi, @!

I've taken a look at your website and would like to commend you on a few things -

  • About Us section - It's great that you've placed a statement about your business on the home page. This is important for your customers to see what your brand is about and who is behind it. This also creates trust with your customers which is an important factor with online businesses.

  • Reviews - Customers need confidence when placing an order on your website and this can be gained through the proof of previous customers on your store. So it's great to see that you have this featured on the home page.

  • FAQ page - This is an overlooked asset to a website so it's awesome that you've gone ahead and added this page to your website. A customer usually doesn't continue with making a final purchase if they have unanswered questions about anything regarding your business. It's best that they can find the answer promptly on the website.

I would like to make a couple of suggestions that you can consider -

  • Create a sub-menu under your "All Products" tab - This creates a smoother customer experience through your website. Customers will be able to find the category of items they're after without confusion. I can see you've placed the different collections on your home page, but it may be easier to find if it were part of your main menu.

  • Shipping Policy - A shipping policy helps manage expectations of your customers and clarifies any questions regarding your shipping process (much like a FAQ page). We have a great blog on Creating a Shipping Policy.

  • Store Speed - In order to check your store speed, you can go through to ** Analytics > Reports > Behaviour > Online Store Speed**. This section will provide you with your store speed and how this is calculated. You can improve this store speed by deleting any irrelevant apps, disable theme features you don't use etc. Take a look at this guide for more tips.

There is always something to improve on when running an online business so definitely look through everything I've mentioned above.
You've mentioned that you have a low conversion rate of 1%. I would recommend adding more Call-To-Action buttons on your home page, such as "Shop Now". I don't see a lot of this on the website at the moment so look into where you can implement these CTA buttons. It will also benefit your business to place an image on the home page that represents clearly what you sell as soon as a customer lands on your site. We also have a great guide on tips to increase your store conversion!

Nia | Social Care @ Shopify 
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flareAI
Shopify Partner
1269 119 307

Hello @Wolfgang1,
I've taken a look at your store. Nice products! I've some suggestions to increase the conversion rate.

1. Change the header menu "Home page" to "Home"
2. Add 'New Arrivals' section to help customers keep updated on new products.
3. Add product reviews as most of the customers read the review before purchasing the product.
4. Add social media for the store to increase the traffic. Having social media is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
5. Add About Us page which is a reflection of the purpose and personality of the business.
6. Add a section for email Newsletter in the footer to give updates pertaining to your business, products, and services.
7. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
8. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)

You will get less sales and traffic if your products are not found on Google. When your customers search on Google, your product can be found only if Google has indexed the page. flareAI will show which pages are found on Google, and which are not. flareAI also helps to get your new products found on Google, the world's largest FREE eCommerce sales channel

Hope this was helpful,
Gina
Add flareAI Shopify App today!

flareAI: Generate Sales from Google Search, on Autopilot
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LimeSpotGuru
Shopify Partner
64 1 8

Hi @Wolfgang1 

LimeSpot Personalizer App could help with your conversion rate for your website. We use AI to recommend different products based on user's profiles and browsing history.


Our recommendation box conversion rates are 3 to 5 times higher than standard navigation and we are the #1 App for increasing basket size in Shopify platform.


We offer 14 days free trial and our plans start at $10/month (pricing based on your monthly sales). Let me know if you're interested. I can help you with the installation and setup.

 

Cheers,
Michelle @LimeSpot_guru

- Personalize your website, recommendations, upsell and cross sell with our Personalizer app
- Generate more sales and ROAS with our Google Shopping Ads app
- Visit our blog for tips on how to grow your ecommerce business
CutOutWiz
Navigator
426 29 146

Hello @Wolfgang1 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

  • People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Your banner looks very good and matches your theme and product. Consider, however, adding a Shop Now button to your banner, which will take you directly to the relevant product page.

    It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

  • Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.

  • You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.

  • Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution 🙂

M, from the Business Development Team of
Cutoutwiz
waytoapps
Shopify Partner
743 68 265

Hello @Wolfgang1 

Hope you are doing good. Your store looks nice and here are few suggestions.

Add a logo on header section, which gives Identity and separates from the competition.

Add Shop Now(CAT) on the hero banner.

Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.

Add few products with  ATC(add to cart) button on the homepage.

Add ATC(add to cart) buttons in "All Products" Section.

Promote your products on social media and provide links at the footer section.

Update contact us page with more contact details, which builds trust on your store.

You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store   which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

There are no reviews on your products. Add product review app, so that customer can write a review on the products they purchase from your store.

You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace, if you had any unique, handmade products in the store, you can give further exposure to your products.

Thanks,
Waytoapps
UpPromote-old
Shopify Partner
142 2 16

Hi @Wolfgang1,

This is UpPromote: Affiliate Marketing - We are the no.1 Affiliate marketing on Shopify app store. I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance. 

I totally you are just starting your business. Firstly, congratulation for your first step. It would be hard at the beginning. Most other business would be same as you when beginning, and now they are successful. So be patient!

Here are some marketing suggestions for you to improve your sales performance:

1. Increase Shopify sales with popup promotions

After creating upsell bundles and discounts, the next step is to start spreading the word. Popups are a great way to draw your customers’ attention towards these promotions and offers. 

Some people believe that popups can be pesky, driving customers away. This might be true for those who are using them incorrectly. But when done in the right way at the right time, popups can lead to the conversion of 40%  of your store’s visitors into customers. All you need is the right Shopify app to increase sales.

UpPromote_0-1633792771523.png

 

 

2. Run Facebook and Instagram ads

Running ads such as Facebook ads, or Instagram ads, even Google ads are popular methods to viral your products faster. You can get more knowledge and experience hereFacebook Ads for beginners. With Google Ads, you can easily attract target customers that are looking for the products you are selling. You can set your ads with different keywords, or banner as well. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues. 

 

3: Using affiliate marketing

My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your.  Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

 

How to publish your affiliate registration on your menu bar?

You can add the affiliate registration form on the shop menu, so any visitors who visit your site can easily approach your affiliate campaign. Your affiliate can create an account and log in right in your shop, which is really simple and convenient.

 

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The advantages of affiliate Marketing compared with other methods

1. Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

 

2. Make extra income

The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget. 

The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn. 

UpPromote_2-1633792782828.png

 

3. Brand Awareness

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

4. SEO Value

Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.

5. Customer Data

UpPromote: Affiliate Marketing provides you valuable data and insight into how, where and why your customers are buying, which you can then use to make smarter marketing decisions in the future across other channels.

 

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I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

 

All the bests,

UpPromote: Affiliate Marketing

Build. Manage. Succeed with Affiliate Marketing