Hey there! New entrepreneur here with a new Shopify store selling work from home accessories. We're getting an okay level of traffic so far but the conversion rate is a bit low. This could be due to any number of reasons, but wanted to get feedback from the experts here to see what changes you might recommend. Check us out: www.flexverk.com
Things we've already implemented
Things we're working on
Thanks for taking a look and any feedback you can provide!
This is PageFly. I would love to provide my recommendations for your store base on my CRO and Design experiences.
Basically, the home page provides enough information about the store's products. There are some good points that I have to say:
However, I have some recommendations that you should add:
Add a section to introduce your store
I highly recommend you should add a section to introduce your store to customers. I notice that you have an About us page so you should take the content from that page and add an image.
Add customers reviews/ testimonials
People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! So you should add testimonials/product reviews to your store. They can be placed for each product or even a review collection on your home page. I have a demo template below
Add social media
You can consider adding your store's social such as Instagram, etc with images. This is a good way to connect you better with your customers and keep them updating.
I recommend you should add social media account with images, for example, Facebook or Instagram feed.
Adding direct links for the "Shipping Infor" on the footer
What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!
Have seen your site and I have some suggestions for you.
At first, I want to talk about your site design:
- Your banners should have some inspirational messages. This will encourage your customers to reach out to product pages.
- On your homepage, you're lacking some necessary sections:
+ Featured products section
+ Section that shows the benefits when shopping at your site
+ Reviews section
+ Instagram gallery. Have seen your Instagram account and it has a lot of good content. So I think you can have an Instagram gallery to show your content. Also, you can have a shoppable one which can increase your sales.
If you want to have one, check this app Shoppable Instagram Gallery.
- I think you need to combine those variants into one product because they just have different colors.
Of course, you need to have more products in the future ASAP.
- On your product pages, you should add:
+ The Quantity section
+ The Buy Now button
+ More Upsell and Cross-sell methods
+ The Sticky Add to Cart bar
- Your product names should be shorter.
It seems you're doing a lot of work to reach out to more new customers as many as possible, and I think it's great. However, you need to check your marketing performance weekly, monthly to make sure it's doing great.
Also, I don't see any promotion events on your site. Maybe you can try to have one to see how it works?
If you want to provide your customers with PDF invoices, the app Drag and Drop PDF invoice will help you create many unique templates.
Hope this helps!
Hope the following suggestion will help you.
Example of collection page
Example of product page:
Hello @KyleFlexverk, I hope you are doing good! here is the feedback:
- Setup announcement bars or timers to promote your offers on the store. AiTrillion has pre-designed templates of announcement bar, timer & sales motivator bars.
- The home Page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- New/ trending/ recently viewed products- Testimonials- Newsletter sign up box- Instagram Feed.
To add a section of trending, new, recently viewed products you can install AiTrillion and simply enable the product recommendations.
- Showcase reviews on the home page or create an exclusive page that will build more trust in visitors.
- Retarget your customers with the help of web push notifications so you can send abandoned cart notifications, price drop alerts, back-in-stock alerts.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. I am sure you will find it useful.
Hope this Helps!
Hey @PageFly great advice on the shipping and return policy. I have added those to the footer. Is there general practice you see with regard to return shipping? Do stores usually offer to cover that?
Thank you for your response and I am glad that you found my answer helpful.
The answer is Yes, most big online stores/ brands all have Shipping and Return policies on the home page.
Customers will feel more confident and put more trust in your store because they can return if there's something wrong with them. Well, there is a fact that many customers who are familiar with shopping online, will find those information on the footer (because they think that Shipping, Return, Help Center, etc will be put on the footer).
More seriously, if your customers find it difficult in quickly accessing return and shipping information, many of them reconsider whether they want to use the site to make their purchases.
Therefore, I have to say, including Shipping and Return policies on the footer not only makes your page look professional but also bring customers trust and give them rest assured feeling when buying on your store.
Let me know if you have any further questions. If you find my answer helpful, just give it a like.
I've added in a promo video on the home page and also added in the "Buy it now" button to the product page. Is the quantity button standard for most sites, or does it distract from the "Add to Cart" or "Buy it Now" buttons?
I'm also looking for recommendations on a product review app to integrate into the site. While I don't have a lot of sales yet I want to send out a "please review your product" request in a week or two.