Hope you are doing good. Your store looks nice and here are few suggestions.
Make a Sticky header for easy navigation. It helps customer to access menu at any time they want.
Add shop Now (CTA) on the Hero Banner.
Add Testimonials or reviews on the homepage to build trust with the visitors.
Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace, if you have any unique or Handmade product in your store, you can give further exposure to your products.
This is an accepted solution.
Hi @ColorMePixels21 ,
This is PageFly - Free Landing Page Builder. I would love to provide my recommendations for your store based on 6 years of providing solutions for about 100.000 active Shopify merchants.
I have just had a look at your store. Your store is pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!
1. Have an announcement bar
Basically, the announcement bar will announce the information about shipping and discount or any promotion campaign of a store.
2. Make a sticky header
Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
If your page is long, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.
In your menu, you also should show off all of your collections/categories. That helps your visitors meet what they are looking for in a few minutes.
3. Add more content on your homepage
3.1 Have a CTA button on the banner/ slideshow
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.
One crucial thing for an online store's home page is a primary call to action. With this icon, you are going to redirect customers to the page where they mostly want to take action. This also helps your store to improve its conversion rate.
3.2 Add testimonial - customer reviews
Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.
To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage
Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. If you find my comments helpful to you, like it or mark it as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.
Good luck and have a nice day! Cheers!
Hyde here from Shopify. Congratulations on setting up your store!
You've done great work on your site, the layout is easy to use and the imagery is beautiful. One bit of advice that I would impart about the website is to make sure you get your copy proofread so that it is always the best, clearest, and most professional looking. Aside from that, however, it looks superb!
I think you need to direct your attention to the journey your customer takes on their way to visit your store as well as after they've left.
Remember that your customer will not just stumble upon your site, they need to be led to it. So how are you telling people about your store? What is your marketing strategy?
Remember too that content is everything, so make sure you have a content marketing plan to share your brand values with your target audience!
Also, get acquainted with SEO good practices. SEO stands for Search Engine Optimization and will allow your store to be found more easily through Google, etc. Here is a really helpful guide on how to get started with this. I also have more general information on SEO. I have a few more steps that you can take for good SEO here:
Here’s how you can look up keywords to help boost your site’s ranking.
I hope this helps! Let me know if you have any other questions. -Hyde