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Products with bulk variants and discounts, is this a good idea?

tropfenkontorco
New Member
2 0 0

Hi there,

we are producing and selling juices and liquors.

currently my shop is set up to sell either a single product or a variant in bulk - for example you can buy just 1 bottle or 3 or 6 or 12. When you choose one of the bulk variants, you get an automatic discount.

Right now i seem to be running into problems with Google Merchant Center not fetching the right prices. This brought up the thought: Is this actually a good way structure my products and sell them?

Have a look at the shop here any feedback is much welcome! The shop is in german, feel free to auto translate.

Replies 3 (3)
EmmanuelFlossie
Shopify Partner
1640 107 390

The price in the data feed must match the price on the landing page and checkout at all times.

If you want to apply a discount, best to do this at the checkout and show it as a discount. DO NOT automatically lower the price. This is reason for disapproval.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Partner.
Need Data Feed or Google Shopping support? Get in touch.
tropfenkontorco
New Member
2 0 0

Interesting - that would mean i'd never be able to apply any discounts on the product page? Because customers are buying those discounted variants and i want them to see that they can save money when buying in bulk...

EmmanuelFlossie
Shopify Partner
1640 107 390

You can absolutely offer discounts on the product landing page. As long as the price you show on the landing page, matches the price in the data feed (the shopping ad)

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Partner.
Need Data Feed or Google Shopping support? Get in touch.