Rate my store please!! High CTR but no conversions!!

[kkavya]

I have recently opened a clothing store named www.Shreejivastralaya.com. I have been running facebook ads and bringing people to this collection: https://shreejivastralaya.com/collections/karvachauth which is my landing page. 

Despite better ad persormance like CTR> 3%, I am not getting consistent sales. There are almost none product reviews. 

Can you please go through this store and point out areas for improvement. 

[kkavya]

Thank you for prompt response. How can I resolve this issue? 

Further, can you also provide me areas of improvement to improve conversion?

Thanks and Regards

[kkavya]

Thank you for the reply. I am working on importing product reviews. 
Are there any other recommendations and reviews on website.

[Bundler-Manuel]

Hello there @kkavya my first recommendation would be to put the products in your store into categories like best selling, newest arrivals, etc to make navigation a bit easier for your customers.  
it also seems like just your Instagram is linked to your store website, in order to build a more authentic reputation for customers to see as well as for visibility and keeping in touch I’d suggest adding Tik Tok and Twitter links as well.

A minor one but it would also be nice to indicate the accepted methods of payment for the store at the bottom of the homepage.

Also, on the issue of not getting feedback from customers who have made purchases maybe edit your confirmation or update emails or notifications to be a bit more encouraging or convincing for them to make reviews if possible.

I hope you found this reply helpful and I wish you the best of luck!

[kkavya]

Thank you for the review. I will work on collections and confirmation emails. 

[BON_Loyalty · Accepted solution]

Hi @kkavya,

I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.

I recently visited your store, and I think your products look fantastic! A few small adjustments can help improve your store’s conversion rate.

1. Some suggestion for your homepage

• Imo, the current hero banner image appears a bit distorted, which can give the impression that the site doesn’t sell high-quality clothing. After browsing your Instagram, I can see that your visuals are much better than that. Choose a high-resolution image featuring your products on a model to create a more compelling first impression.
• Update all your CTA buttons to 'Shop Now,' as this is more action-oriented. Consider structuring the content in this section with the following flow: Collection Name - What makes this collection unique or why customers should explore it - Call to Action.

2. Suggestion for your collection page and product page

• Add an 'Add to Cart' button directly below each product on the collection page to provide a smoother shopping experience. Check the image below for reference: 

• You're absolutely right that reviews play a crucial role in improving conversion rates. To encourage customers to leave reviews initially, offer a small incentive like a discount. Then consider implementing a loyalty program or use a discount app to support this.
  Once you have reviews, use a product reviews app to display ratings below each product price on the collection and product pages. Additionally, add a customer review section to the homepage to build trust with potential buyers.

I believe make these changes should create a more engaging and trustworthy shopping experience for your customers.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best,

Tracy from the BON Loyalty team

[kkavya]

Thank you. I will work on Hero Banner and cart options. 

[searchpie]

Hi @kkavya, this is Wendy from SearchPie SEO & Speed optimize, 

From my perspective, here are some improvements that can enhance your website:

1. Adjusting the colors in the filter section: The filter section is currently faded, so adding a white background will make it more visible and easier for users to spot.

2. Enlarge and bold the product titles, align content: This will make the product names stand out more, helping customers quickly identify the products they are interested in.

3. Align, Add payment trust badge, Google maps: The social media icons and text are currently spaced too far apart. Aligning them closer together will improve user recognition and make the links more intuitive to interact with, Trust badge is a symbol or Icons display on website to assure visitors of security, reliability, and credibility, often used to increase customer confidence and improve conversion rates https://prnt.sc/4ASAof2quOJy .If your store has Physical store, you should add Google maps to your site, and it helps improve the local visibility.

Hope my suggestions are useful to you! 

Regards, 

Wendy from SearchPie SEO & Speed optimize