I just recently launched my business on Shopify on Jan 22. I received 6 orders, but I have a lot of visitors coming to my website. I have people clicking on items, but not purchasing them. I tried going through my website as a customer, but it’s pretty hard trying to find small issues. I don’t want to drive off my customers for something that I can’t see personally. I need help! Website is savarabeauty.com
Hope you are doing well.
I went through your store and found some shortcomings. I'm going to list them point by point below and would recommend you to give them a thought at the earliest.
Your love for the niche is clearly visible and I appreciate your benign initiative but your website needs some modifications. It has the potential to go viral and draw handsome revenues. But your website needs some touch-ups.
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Congratulations on launching your brand and the order's you've received so far!
I've taken a look through your store and I have a few recommendations.
On your homepage, we have your logo and then a larger size of your logo. This area is prime real estate for selling your products. At first glace, it is not obvious as to what you sell. You only have a few seconds to grab your visitors attention so I'd recommend swapping that second rectangle version of your logo for a high-quality image of either your product or a model wearing one of your products.
I find the pink on pink with the white lines/text a little hard on the eyes. You can definitely have these be your brand colors, I'd just tweak it a little so that they are being used to their full potential. For example, the darker pink bar is going to pop better if you have a white background instead of the light pink. The white text against the darker pink bar would pop better if it was more of a dark grey/black (like you have for your search/bag icon).
I'd recommend taking product images that zoom in closer to the image. You can use your current photos and swatch photos under additional product images but products with an up closer view tend to draw the eye better than something further out.
I'd bring your currency converter up to where it can be easily seen. I think it will get missed in it's current spot, especially on mobile. Perhaps move your store policies down the the footer and move your currency converter to it's place.
On your checkout, the apartment, suite field is set as required. I would change this as it wont apply to everyone.
I am in Canada, here is what shipping options I have available:
This is something I'd recommend looking into lowering. Your products are very reasonably priced but the shipping is more than I think most would be willing to spend. You could increase the product price for Canadian customers so that you can decrease the shipping costs.
My last recommendation is to spend some time on your SEO. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). A common mistake in SEO is using the wrong words. With your lipglosses, you have names like "Hypnosis" and "Goddess" which are great names, but not for SEO. You have to include words that a person trying to find your product would search in Google ie. Vegan, Cruelty-Free, Clear Lipgloss and etc. We created a video walking you through how to do your SEO:
Again, big congratulations, we wish you all the best! 🙂
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Hey there, @Savarabeauty!
First of all, welcome to Shopify! Congrats on the launch of your store. However, I know it’s frustrating when you get traffic but no sales. Let’s see what we can do.
Before we dive in, I have a suggestion for you - make shipping free. I’m checking your Shipping Policy page, and you don’t have much information here. Since you do have people who engage but not checking out, consider:
It may sound like a lot, but you’re mostly there. Right now it’s hammering out the details and figuring out what’s stopping people from checking out. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
Hello @Savarabeauty, I hope you are doing well! here are few suggestions that you can work on:
- Add a call to action button on the slider images.
- To convert visitors into customers make your store engaging & entice customers by giving loyalty points. Start giving loyalty points on activities like signing up, allowing for push notifications, follow or share on social media, on birthdays, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.
- Make sure you are using email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action.
- Add web push notifications in your store and it will help you in reaching your customers and visitors directly.
If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to try out the all in one Shopify app AiTrillion. I am sure you will find it useful.
If you need help with setting up the features, I will be happy to help.
Hope this Helps!
Thank you for all of the support and help. I really needed it. I'm taking in all of the good feedback and implementing them into my website.