Receiving Traffic but No Sales

MzBouijee41
New Member
2 0 3

Hi!

Ive launched my store 3 months ago. I have paid advertising on Facebook Instagram Twitter and Snapchat. However, I’m not sure why I’m getting traffic but no sales. Is something wrong with my store?

Replies 10 (10)
Dizisi
Excursionist
35 0 11

Hi, link ur site please

MzBouijee41
New Member
2 0 3
ghst511t
New Member
2 0 0

The link - TrhGo.myshopify.com , okay,  the name of Busine is World funny T-shirt

ghst511t
New Member
2 0 0

Hi there , I will appreciate your service and support ok. 

 

Sincerely,

TrhGomyshopify.com , Business -World funny T-shirt

Heydari001
New Member
1 0 0

I need some one help me with my store set up and design

CailaSelby
Tourist
8 0 3

Hi there!

I'll start by saying I am not an expert, just a fellow business owner. The first thing I would suggest is trying a different font. When first visiting your site, the menu on the left is already expanded and there is a lot of text. That font is a bit hard to read and may be better for headings instead of the body text. You have great products but if people get deterred by the navigation of your site they won't get to see most of them. It might also help to have the menu collapsed and the customer can expand the category they want to view. It took me a moment to realize that was your navigation menu and not a text column, so a high-level menu by category and not having it automatically expanded would help clean that up. Adding an 'About' section is always a nice touch too - people want to know who/where they are buying from. You don't have to give personal details but even just how you got started and what city/state you're located in. Last thing, not sure if it is there on purpose but the "Image Slide" text on your main slideshow seems out of place. 

Hope this helps and good luck!

Caila

CutOutWiz
Navigator
426 29 146

Hello @MzBouijee41 

Hope you are doing well! Your shop looks very neat and organized. Good job is done there. The theme matches your products very well.

Here are some areas where you could consider working on

  • A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • Your store logo might need an improvement as a company’s Logo grabs attention, makes a strong first impression, and is the foundation of your brand identity.

  • People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Your banner looks very good and matches your theme and product. Consider, however, adding a Shop Now button to your banner, which will take you directly to the relevant product page.

  • Because this is an online store and people cannot touch and feel your products before buying them, they rely heavily on product images, which is why the images have to look top-notch.

    The main problem most Shopify store owners have is that they upload raw images of their products. On the website, this makes the product color dull and unappealing.

    Rule of thumb - never post unprocessed images on your website. In case you are looking to make your images sharp and professional, contact CutOutWiz for any image-related solutions.

    Especially for this kind of product, it is a good idea to have multiple images of the product, from multiple angles, so that the customer can have a feel of what they are buying. If you are looking for an image processing company that will solve all your needs, you can check out CutOutWiz.

  • People always don’t know everything about a product beforehand. When they see a product or show interest in a product, they want to know more about the different aspects and specifications of the product. If product descriptions fail to provide people with enough information about the product and fail to create an appeal for the product, the visitors won’t buy the product. So, provide elaborate and appealing product descriptions to every product to increase your sales.

  • I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.

  • You should also add a Call-To-Action (CTA) or a Shop Now button to the banner, so that users can be redirected to the relevant product page, without much delay.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution 🙂

M, from the Business Development Team of
Cutoutwiz
Donsurd
Excursionist
31 1 5

Can I check the store?

And what theme did you use to develop the store?

flareAI
Shopify Partner
725 62 199

Hello @MzBouijee41,

I've taken a look at your store and found there are quite a few things which if added can make better conversions.

1. Add a detailed product description in product pages.
2. Add product reviews as most of the customers read the review before purchasing the product.
3. You can add testimonials on the home page to make the store look more professional.
4. The social media icon links in the footer are broken. Add the correct social media links to increase the traffic. Having social media is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
5. Add the Home page link at the starting of the main menu.
6. Discounts and limited-time offers will help to increase sales.
7. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
8. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
9. Remove or replace the Shopify default theme image from product pages just above the Testimonials section. Example: https://shopbouijeeweardiva.com/collections/bags/products/mini-letter-graphic-tote

Is Ads & SEO Failing? Up to 40% of paid ads are clicked by competitor bots and also SEO takes more time & money. Customers trust Google Search more than Ads. flareAI, The automated cure for your wasted Paid Ads & SEO spend, helps you to get sales from the best FREE sales channels like Google Search.


Hope this was helpful,
Gina
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CartTurbo
Pathfinder
89 4 25

Okay, first off I love the logo ...

But you need to remove the slider and change it out for a Hero image.

SLIDERS

Sliders cause ...

1.) banner blindness

2.) divides user’s attention

3.) kills conversions and never helps.

Check out a study by Notre Dame University web developer Erik Runyon.

Their slider received a click-through rate of barely 1% and almost all those were on the first image.

Beaconfire conducted a similar study with four different clients’ websites.

The CTR on these four sites were well under 1%, and again, the first image got the clicks.

I would remove the slider and add a Hero image with a call to action that touched on a problem that you solve.

Hero Images

A Hero image occupies the best real estate just like the slider except its one image.

And it Demands Attention!

Images communicate 60,000 times faster than text.

But you only have .05 milliseconds to make a first impression ...

What you've got is an image-focused design.

Bold graphics that immediately engages the user and draws them in.

And the first image in your slider does just that ... so remove the rest of the slider.

It's an introduction, elevator pitch, it immediately tells the visitor what your purpose is.

What you're wanting is an image that shows not just how a product looks but how it works.

The first image has an emotional impact but now you need a call to action that inspires, and reinforces the image.

Add a call to Action!

You want to make the call to action jump off the page.

Your call to action has to prevent boredom, fatigue, and breath life, meaning, and understanding back into your design.

Users need direction, they need to know what to do next.

Your CTA is what encourages potential customers to stay engaged.

You've got to give short and strong orders that persuades, engages, and gets clicks.

It starts with a verb and ends with an adverb, subject or both but you can use numbers, promises, and urgency.

“Buy now get 50% off!”

“Be Rewarded!”

“Limited time"

But its your job to tell me what to do next and to get me to do it.

Make a promise, inspire me, scare me, ... do something that gets me to click.

Each page has to have one goal, give this page just one goal and let the other pages do the same.

WEBSITE SPEED

Looking at what major corporations are saying ...

  1. Google discovered that 53% of mobile users abandon sites that take 3 seconds to load.

  2. Google also limits the number of crawlers if your site is slower than two seconds.

  3. Amazon showed they would lose $1.6 BILLION a year for every one second slow down.

  4. Walmart said when they improved page load time by one second conversions increased by 2%.

  5. AutoAnything said they saw a 12-13% increase in sales after cutting page load time in half.

All it takes is milliseconds to snap someone out of the zone.

Google said your site needs to have the first content paint in under a second and be fully loaded in under 2 seconds.

Your website takes 2.3 seconds for the first bite and 18.6. for the largest.

Speed outsell everything.

  • You can have a car pick you up in five minutes.

  • A pizza delivered in 20 ...

  • Groceries in 60 ...

  • Answers to any question in 0.3 seconds because at 0.5 Google saw a 20% drop in traffic.

Friction is anything you put between someone and the completion of a task.

It can be anything from waiting for a website to load, to a pop-up, or even having to click to find a product.

Friction equals time and time equals money.

So you are in the business of removing friction, which means making things as fast and easy as possible which in turn saves you time and money.

Images

 

Take all your images, resize them and optimize them for the search engines.

Resize all of them to their correct size and optimize them for speed. Done correctly it’ll pay for itself because images are normally easy to rank, because nobody has the time to optimize them correctly.

And the way you do this is by making a list of keywords that get good traffic and show buyer intent for your product.

You name the name of the folder you're putting your images in the name of your main keyword.

And you name the images the name of the keyword that best describes the image.

You add alt text targeting the keyword you used in the image name. Good descriptive alt text with the keyword you want to rank for included in the text. Keep in mind that this is the text that shows when the image is loading and when a screen reader describes the image.

This will improve web load times and intern improve Google rankings.

And then optimize your descriptions with a call to action and use the 325 character limit because the idea is to rank the images, get free traffic, and have the site pay for itself.

Social Media Links

Links to social media sites just makes no sense.

1.) They bleed pagerank and hurt your Google’s rankings.
2.) They could get you fined in California and more states are following.
3.) And they send your traffic to a site you don’t control.

You want to get traffic from the social media sites and not send traffic to the social media sites.

And tests by major corporations have shown that they actually hurt more than they help with regards to likes and shares. And that's the only reason for having them.

Social media sites are a tool for getting traffic and nothing else.

The idea is to get traffic from those sites to your site and not to send traffic from your site to those sites.

Your bleeding link juice, sending traffic to places you don’t control and could get finned because of it.

Your goal once on the site should be to convert them into a customer and not to get a like or share on social media site.

Likes and shares on social media sites should come from the people that are currently on the social media sites and not from people on your site ready to make a purchase.