Request for Feedback and Guidance on Increasing Sales

[95EASTYORK_JERS]

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Dear community,

I hope you're doing well. I wanted to reach out to gather some feedback and insights regarding the performance of my store. I've been seeing some traffic, but the conversion into actual sales hasn't been as strong as I'd hoped.

I would greatly appreciate any recommendations you might have to help increase sales and optimize the customer journey. Specifically, I’m looking for advice on strategies that could help with:

• Improving the conversion rate
• Attracting more qualified leads
• Enhancing the customer experience on my website
• Any other suggestions that could help drive sales

Thank you for taking the time to consider this. Your expertise and advice would be incredibly valuable as I continue working to grow and refine my business.

Looking forward to your thoughts.https://95eastyorkxjersey.com/ 

[DaisyVo · Accepted solution]

Hi @95EASTYORK_JERS 

Here are some updates I would like to share upon checking on your store:

1. Your Meta title on Home page is a bit short, you can consider adding some more words here: https://prnt.sc/9fL9MJpdbA_q

The recommended length for a meta title is 50-60 characters, and for a meta description, it is 50-160 characters.

2. I have checked a product page and noticed that there are to many images. With this number of images, customer may feel tired scorlling. You can consider using the significant ones only. I have checked this product: https://95eastyorkxjersey.com/products/miami-95east-yorkxjersey-t-shirt

3. In the product page mentioned in (2), there is a H2 tag which does not have any productive: https://prnt.sc/g6BkIHI60IYg

You should set other as your Heading 2.

4. Speed score: Your speed score is good: https://prnt.sc/MBf8fhDReaiT

Other recommendations:

- Write blog for your store to attract more traffic.

- Add product reviews (using Review apps)

- Remove non-meaning H2 

- Actively share your store links to have more traffic

- If possible, you can consider running ads.

Hope this can help!

Best,

Daisy

[MooseDesk]

Hi @95EASTYORK_JERS, 

We appreciate your inquiry in the Shopify Community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! I can tell you have put a lot of effort into building this. Especially, the product features are described with lots of illustrative images, and you also show your inspiration, your drive and your value belief through “Our story” section

However, I have some comments to boost conversion rates and customer engagement. Here are some of my recommendations, please kindly check.

increase conversion rates, sales, customer engagement

1. Optimize pop-up window and top-up banner 

- Goal: drive sales

It is nice to access the small pop-up window as soon as customers enter the website. But instead of “Stay updated on our latest offers”, the CTA can be stronger: “Subscribe for 20% discount on your first order”.

Also, the banner “SIGN UP FOR 10% OFF YOUR FIRST PURCHASE” at the top of the website could be attached with the link of product page/discounts/purchase, etc. for direct sales drive.

2. Make Hero banner truly captivating 

- Goal: to improve customer engagement

With just a glance over hero banner, I can decide whether to continue exploring a shop or not. Therefore, I recommend Hero Banner are designed with the most captivating images of your products along with your tagline (benefits offered to your customers).

3. Complete homepage to build trust

- Goal: to boost conversion rates

I notice that there is the introduction section on your Homepage, which helps us understand your brand spirit more. However, as a customer, I would say that your Homepage still hasn't offered enough information for me to build trust then to purchase. Therefore, I suggest the addition of Value Proposition (to differentiate your business) - Best seller Products (to boost purchase intention) - Testimonials (to build trust in customers)

                        

4. Allow the customer to read product information & see product images simultaneously

- Goal: to improve customer engagement

I have visited some products on their own page and I found it difficult for me to understand the products fully as only after swiping all images below can I access the product information.  Therefore, to boost customer experience, I highly recommend your refined layout enabling users to do these both simultaneously.

5. Fix the purchasing button position

On the first layout of the product page, I notice that the “Add to cart” and “Buy with shopPal” did not appear immediately which requires my swiping. Also, with the product having lots of images, I need to scroll all the images to find the purchasing button. That would heavily discourage conversion rates. Therefore, try to fix this position for a direct drive to purchase.

6. Add FAQ & refine Contact us page

- Goal: to improve customer engagement

Your store looks great overall! To make it even better, you could consider adding an FAQ and refining a "Contact Us" page. These are essential for helping customers quickly find answers or reach out for support, which can significantly enhance their shopping experience. 

For an easy solution, I recommend trying MooseDesk App. It provides free, professionally designed FAQ and Contact Us templates with a simple one-click setup that perfect for elevating your store effortlessly!

                                                  

So those are some of my suggestions for your store as a Website Copywriting expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Once again, keep up the fantastic work, and I wish you the best of luck in the future! 

[BON_Loyalty]

Hi @95EASTYORK_JERS ,

Thank you for sharing your concern. Your store, with its unique collection of artistic apparel and lifestyle products, has incredible potential to resonate with creative, urban, and design-conscious audiences. Besides what others already suggested, I have some tips that can help you attract more qualified leads and boost your sales:

1. Reach art and design enthusiasts through targeted ads
- Use paid advertising to reach people passionate about art, streetwear, and urban culture, such as:
+ Google Ads: Focus on search terms like "artistic t-shirts," "urban fashion hoodies," or "unique graphic apparel."
+ Social Media Ads: Platforms like Instagram, Facebook, and Pinterest are ideal for showcasing your visually appealing designs. Target audiences interested in streetwear, urban lifestyle, and art culture.
- Retargeting ads: Retarget people who visit your website but don’t purchase by showing them ads featuring best-selling designs or limited-time offers.

2. Optimize your website for Search Engines (SEO)
Improve your store’s visibility on search engines to attract organic traffic:
- Use keywords like "bold graphic hoodies," "urban fashion streetwear," or "art-inspired clothing" in product titles and descriptions.
- Add a blog section to your website and write articles like:
+ “Top Trends in Urban Fashion for [Year].”
+ “How to Style Artistic Apparel for Everyday Wear.”
+ “The Stories Behind Our Designs: Inspiration from Urban Art.”
- Optimize your product images with alt text describing their artistic designs and style.

3. Leverage Instagram and TikTok
Your product designs are perfect for visually-driven platforms like Instagram and TikTok:
- You can create engaging content, such as short videos showing your products styled in different outfits.
- Collaborate with influencers or creators who align with your brand's urban and artistic vibe to reach their followers.
- Use hashtags like #UrbanFashion, #ArtisticApparel, and #StreetwearStyle to increase visibility.

4. Offer Limited Editions and Exclusive Drops
Art and design enthusiasts love exclusivity. Create urgency by offering limited-edition products or “drops” with a countdown timer on your website. Promote these through social media and email campaigns to generate buzz.

5. Build a Loyalty Program for your fans
Reward repeat customers with points for purchases, referrals, or sharing your store on social media. For example:
- “Earn points for every dollar spent and redeem them for discounts or early access to new collections.”
- Offer bonus points for leaving reviews or sharing their purchases on Instagram.

Good luck!

Cheers,

Tracy | BON Loyalty team