Requesting Feedback on Women's Clothing Store

TrippingCherry
Excursionist
22 0 8

Hey guys!

I am pre-launch still, so here is my preview link

I would love to get some outside perspective on how I can make the shop better.  

  • I'm using the Venture theme with a few tweaks - I changed the products per page to (50) since I have a large catalog and it will be growing even larger.  I also changed the blog preview page to show (3) per row instead of (1) per row.  
  • I'm using the Listfully app for my Wishlist feature.  
  • I'm using "product reviews" app for product reviews.  I've placed them at the end of my product description on product pages.  I'd like to find a way to add the star rating to the collections page view but I haven't figured out a way to do that yet. 
  • I was debating using an app with a timer countdown with discount code, it would be stickied to the top of the screen.  I am concerned it's too busy and also that it might impede mobile functionality, however, as when testing it would block pop ups from closing.  
  • My mailing address on the contact page is blank as I'm waiting on confirmation on what my actual address will be, that will be filled in prior to launch. 

I'd love feedback in general, but especially on:

  • Navigation: 
    • I have a large catalog so I've tried to break it down as best I can into (3) Main sections - Activewear, Streetwear, and Swimwear.  There is some crossover between activewear and streetwear so I've gone back and forth on combining them.  Ultimately, I have them split again because I feel like it makes it easier to find all of the activewear.  My first customers will likely be driven from my social media platforms which are fitness related.  
    • Is my "About Us" navigation too much?  I wanted to make sure everything that I would want to see as a customer was there in the main navigation.  I didn't want anyone to have to look to the footer for shipping or return info. 
  • Educating customers:  I am a slow-fashion brand, so I need to make sure that is clear to customers before they place their orders.  With the prevalence of 2 day shipping that is almost expected, I feel, but my products are made to order.  I've tried to communicate that on the homepage directly under my slideshow, in my about (our story) page, and it is once again communicated through the email order confirmation sent to a customer.  
  • Load time:  I'm a little worried that my website may be slow because the catalog is large and there are so many photos.  I am a very visual person and the brand is intended to be very visual.  I have tried my best to find the preferred image dimensions and used decent sized files so that they are good quality without completing bogging down the sites loadtime.  Any tips on how I can improve that would be most appreciated. 

Other changes I plan to make when I can figure out how / If any of these are a bad idea in your opinion please feel free to share so I can learn. 

  • Move the social sharing icons on product pages to below the images rather than at the bottom of the product descriptions
  • Possibly put a pop up in place to collect email addresses and offer a discount.  It is disabled at the moment as it did not work properly on the launch page and was causing issues. 
  • Possibly moving the reviews to beneath the photo as well, so they are easy to see at a glance.  Right now I have no reviews so I'm not quite ready to highlight them.  I also had issues trying to test it as it would replicate (4-5 "review" blocks would appear instead of one). 

 

Thank you in advance!

 

 

Brittany
Tripping Cherry Apparel Co
Replies 14 (14)
DoodleChest
Tourist
6 0 1

Hi there,

those preview links aren't for sharing, and they time out ... sorry, it can't be viewed.

cheers

 

Brett

TrippingCherry
Excursionist
22 0 8

It is in the post guidelines to share them that way.  They don't expire for 14 days.

The URL is www.trippingcherry.com  the password is Tweuth. 

Brittany
Tripping Cherry Apparel Co
DuaneBrown
Shopify Expert
1568 152 932

Hi Brittany

Here are some ways to make your store even better and make people want to purchase....especial work on your product pages.


Product Page  Feedback

      1. Make sure each product has 3 - 5 images as that will help someone decide if they want to purchase. A lot of products I saw only had 1 or 2 images

      2. Add links to your shipping and return/refund policy on each product page

      3. Add a longer product description as this is how you convince someone to buy on your site. Plus it helps with SEO and ranking in organic search

      4. Move the sizing chart off your product pages and make a new page for this. That way you can link to it from your product pages and in the footer. This will clean up your page and make it look more professional

      5. Make sure all your product images are the same size and dimensions. This is going to help tie your site together. You can see the size difference in the You May Also Like section

      6. ASOS and other leading fashion brands are doing little fashion videos for their product pages. Something you could film on an iPhone or latest Android and add to your site.

Your store just needs some tweaks to take it up a level.  Hope you found this helpful, if so please click "like" below to let me know. You can also accept this post as a "Accepted Solutions" if you found it extra helpful! Good luck.

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arushibhatia20
Shopify Partner
188 36 124

Hey there 

 

 

 

 

 

 

 

 

Lastly, as per my opinion you will have to create some urgency and social proof (social proof - once you start getting sales) in your store. 

Social proof will help your visitors see who all has bought your products and who has added your product to their carts and that increases the trust of the viewer on your product and increases the conversions as well. 

 

And as for urgency - 

For example, I'm sure you've seen how amazon creates urgencies in sales by showing the number of products left, upcoming sales, or drive sales by showing how quickly they have to order an item to get quick delivery, right down to the minute. 

 

If you want to sell more, boosting the sense of urgency in your marketing is the way to go. Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.

 

One parting tip: like many other techniques, the urgency is best used in moderation. Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously. 

Instead, focus on periodically offering great deals that really are limited.

 

I sincerely hope my insights will be of help to you. Do let me know if you have any more questions.

Press " Like " or accept my solution to let me know if it was of help to you. 

 

Cheers!

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TrippingCherry
Excursionist
22 0 8

Thank you for your response!

I've responded in red below on a few items that I'm unclear on. 

 

  1. Make sure each product has 3 - 5 images as that will help someone decide if they want to purchase. A lot of products I saw only had 1 or 2 images
    Do you know which items you were looking at? I am 99% positive I have at least 5 images of every product except a few bags where I only have (3) for now.  I plan to add more when my samples arrive.  What are you viewing on? I'm wondering if this isn't a mobile issue?  The Venture theme I'm using only shows (3) preview images immediately, the rest nest under.  I've yet to figure out how to tweak that but I agree I'd prefer if it didn't.

 

  1. Add links to your shipping and return/refund policy on each product page
    Good point on the return/refund!  I will do that.  The shipping link is already in every page, it is directly under the product title. 

 

  1. Move the sizing chart off your product pages and make a new page for this. That way you can link to it from your product pages and in the footer. This will clean up your page and make it look more professional
    I have a separate page for this, I just like to include it on every page to make sure it's seen.  I will see if I can figure out how to call it out in a less intrusive way.  Thanks!

 

 

  1. ASOS and other leading fashion brands are doing little fashion videos for their product pages. Something you could film on an iPhone or latest Android and add to your site.

Great point!  When my samples arrive I fully intend to start working on video content.  

 

Thanks again!

 

Brittany
Tripping Cherry Apparel Co
TrippingCherry
Excursionist
22 0 8

Thank you for your detailed response; all of your advice feels spot on.  I will look into the scroll to top app for sure!

 

Live chat I *really* would love to implement but I'm worried as I am also working a fulltime job so I'm not sure how I could answer questions for those (8) hours a day.  Is this something you have implemented on your own site(s)?  I managed the launch of live chat for the #2 ranking ecommerce website back in 2014 and I'm fully aware of the impact it has - I just feel like it might be a net negative if I'm not 100% available to answer queries.  Do you have any recommendations for a specific app to use?  I know Shopify has 'ping' I believe, but i have not used it. 

 

 

Brittany
Tripping Cherry Apparel Co
TrippingCherry
Excursionist
22 0 8

Thank you for your response.  I do have a blog in my header navigation - "Zine" which will be understandable to my specific target audience.  

 

I will definetly try to figure out how to add trust badges, that's a great suggestion.

 

The livechat I would love to implement but I hesitate as this is a sidehustle for me and I work a fulltime job, so I cannot be answering dozens of chats in the middle of a workday.  That is a problem I may not have for awhile, but I don't want it to be a net negative to the site if I'm not available to answer them.  Do you have any specific app recommendations for the future? I believe shopify has their own live chat option? 

 

Brittany
Tripping Cherry Apparel Co
DuaneBrown
Shopify Expert
1568 152 932

I was on desktop and randomly picked some products. Don't remember which ones. It's easy to miss the link under a product title as that is not a place people will expect to look for it. Having the sizing chart on each product page is just creating duplicate content on your site. 

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TrippingCherry
Excursionist
22 0 8

Just wanted to say thank you to everyone for your feedback.  I've implemented as much of it as I could in one day!

 

- Added a scroll to top button

-Added live chat - I figure I will try my best to test it out and we'll go from there.  Maybe I'm just being paranoid about the amount of time/people who will use it.  

-Removed the slideshow and narrowed it down to one image

-Checked all the product pages, everything has 3+ photos

-Added trust badges to cart page.

-Began adding more keywords and info to product pages, that is going to be a big project. I have hundreds of products but I'll slog through it all!

- Sizing chart is a work in progress. I found some solutions but I need to wait for support on one to get it to work with the venture theme. In the end it will have a link that pops up and offers a size chart rather than keeping that in the main product description.


Still to do:

- link my linkedin. I'm just going to forgo twitter for now because honestly, I hate twitter, don't use it, and it feels inauthentic. Maybe someday I'll be able to have someone help me with it.

- add return policy link to product pages.

- shorten descriptions above collection pages

- Turn my discount countdown back on. I still have issues with it on the password page so for now it's off.

 

Brittany
Tripping Cherry Apparel Co
arushibhatia20
Shopify Partner
188 36 124

Wow

I'm really glad that you added so many of my recommendations!! 

The website has already started looking amazing

Please keep up with the great work you're doing here and do definitely let me know if you need my help with anything at all

 

More than happy to help

Arushi

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Munn
Shopify Partner
500 17 97

Hi @TrippingCherry welcome to Shopify family 

Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,

1. The logo should be reduced and the logo should be a part of the header section this will give a uniform and neat look to the website.
2. A set of high-resolution banner images can be added with a sliding feature this will help the website.
3. Engage the audience by writing a blog and posting it on different social media channels this will help in promotion and you can reach out to the audience in masses.
4. Add a section of frequently brought/suggested items this will increase the product value and it will be reviewed as well.
5. Bigger images in your catalouge view product list with bigger images and hidden description can increase sales and will add brand value to your products. Ensure that every product has large images in the product view that zoom to fill the browser window.
6. Product badges are a great way to highlight specific products in your store so they stand out. Getting your customers to take notice of the best product offerings and promotions means your sales campaigns should be even more successful. You can even combine product badges with proven marketing techniques such as scarcity and social proof and your products should sell even faster.

I hope this helps!

Munawar.

ModeMagic
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mead95
Tourist
6 0 1

I try to look at competitors' websites it helps a lot. As an example of a well-done clothing-related website, I would recommend looking at Cools or any other huge clothing retailer. Nice design, simple and friendly user interface, mobile adaptation. You should find similar websites and took some ideas from them.

Growave
Shopify Partner
1528 49 434

Hi @TrippingCherry !

Welcome to Shopify and congrats on your store!

1. You have such a title store with a cool items. As for me, I recommend to make the header smaller and to change the black color.

Снимок экрана 2020-07-29 в 12.14.05.png

 

2. The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)

3. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.

4. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder. 

5.If your website is credible, you’ll be able to generate more site traffic.

One of the best ways to gain credibility is to leverage your relationships with influencers. You can approach this tactic in many different ways.

If you have the means, you can use celebrities to promote your brand.

That’s because these people are already known and trusted. Working with a celebrity shows your brand is legitimate. The problem is it’s obvious to consumers these celebrities are getting paid to pitch your products or services. As an alternative solution, you can use micro-influencers. One of the top reasons why I’m an advocate for using micro-influencers is because they have high engagement rates with their followers.

 

For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

We have 6  great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

There is a free plan available.

 Hopefully, I managed to help you. If so, please let me know by liking this post. 

 

To test all-in-one marketing platform Growave for free, press Growave





JaneHarrisElU
Tourist
3 0 1

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