This is PageFly - Advanced Page Builder with 6 years of experience providing conversion rate optimization solutions to more than 100.000 Shopify stores, I would love to give you some recommendations.
Basically, your store has some good points:
However, I have some feedback:
1. Home page
1.1 Add section about your brand story
A business can stand out with its brand story. A brand story helps customers understand more about your business and also helps your store look more professional.
You can consult my Centic template
1.2 Add testimonial - customer reviews
Moreover, you can check this guide to pick the best reviews app for your store!
1.3 Display social media
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. By displaying social media such as Instagram (or Facebook, Twitter) and constantly updating the feed.
2. Product page
I take this page for example https://relicdogstore.com/products/dog-feeding-bowls
2.1 Use color swatches instead of color variant dropdown
By using color swatches, customers can easily see all colors of the product and they don't have to click the dropdown menu many times. Customers will find it difficult to identify and compare colors because colors are all hidden within the drop-down menu. The color swatches look like this:
You will need a product options app: Infinite Product Options or Product Personalizer by Zepto. They both integrate with PageFly.
2.2 Add a customer review section
A review widget is highly recommended on a product page so other customers can see others' feedback. With a review widget, there is a button to encourage customers to leave reviews. Loox and Yotpo are good review apps (PageFly also integrates with them).
If you want more flexibility to personalize your pages, I'd love to introduce our product PageFly Landing Page Builder with 24/7 support live chat. PageFly has a Free plan where you can use all features and create different page types so I hope give us a try.
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