Review my store - Need help Converting

[squatfitness]

I have lots of vistors to my store from FB but no sales ... why 😞

Please help me understand 

www.squat-fitness.com

[waytoapps]

Hello @squatfitness 

Hope you are doing good. Your store looks nice and here are few suggestions.

Add a favicon which helps to find your store when customer had multiple tabs in their browser

Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.

Update contact us page with more contact details, which builds trust on your store. 

You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store   which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, you can give further exposure to your products.

[drishti]

Hi @squatfitness !

Here are some things that can help you

1. The images are really large, have to scroll twice before I can see the price. Check the standard size people have in their stores and add that

2. I was expecting to see prices for the 4 products listed on the homepage. It makes the user click more and eventually drop off. You can also add a buy now button on the homepage for those products if they are the most popular ones

3. People generally have questions on returns and shipments and they don't like to go through policies. a chat widget can help you out. Check this store here: https://aurum-luxe-fashion.myshopify.com/ and try asking the bot can i return my goods. It will get answers directly from the policy.

4. Try putting the sezzle thing somewhere people can notice that first. It's something that people will get attracted to.

[Growave]

Hi @squatfitness

All-in-one marketing platform Growave  is here. Since you have traffic from Facebook but no sales, it could mean that visitors dont find your store reliable enough. Therefore, I would suggest focus on customer trust and social proof. Here are some suggestions that you can work on:

• First of all, I would recommend you to check web analytics to see how people behave on your site. I suppose one of the reasons for experiencing low conversion rates could be that visitors don’t trust you. Attach to your store real customer photo reviews in order to build customer trust and social proof. Showing that you’re real by putting your address, contact details, team photos on the site could help as well.

• Additionally, you can consider the Referral program in order to give your existing customers an opportunity of sharing your products with friends and getting rewarded for that. Once you get your first clients, try to gain more orders through existing ones. By implementing a referral program, both parties get benefits. 

• Add a Blog Page in order to make your shop more credible and relatable. The blog will provide new clients with a sense of confidence in their purchases. Also, constantly adding new content to your blog will positively impact SEO, drives traffic to your online store, and keeps audiences in your store.

• Implement Social Login, so your customers can log in using their Facebook, Google+, Twitter, Yahoo, Tumblr, Instagram, or Amazon accounts. It simplifies the login process and enables one-click signup through social media, which makes your store user-friendly. Meanwhile gathered data through social login can be studied for customer retention and client analysis.

• Add Instagram gallery on your Shopify Store. Turn your Instagram content and user-generated content into a shoppable gallery and allow your customers to shop directly from the posts. Showcasing stunning shoppable Instagram galleries across your site will help to increase product discovery, drive inspiration, and boost sales. Link your profile on Instagram to the main menu and turn your profile visitors into customers. It will drive traffic to your site as well as to your profile. 

For adding the functions above you can use several apps. However, if you want to get all of them at affordable price, try Growave. We have 5 great features - Reviews, Wishlist, Rewards & Loyalty, Social Login, shoppable Instagram gallery on Shopify store under one dashboard. Test Growave during the free trial period to check whether it works for you.

In order to install a free trial, please press here

[UpPromote]

Hi @squatfitness,

This is UpPromote: Affiliate Marketing - We are the no.1 Affiliate marketing on Shopify app store.

I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance. 

I totally you are just starting your business. Firstly, congratulation for your first step. It would be hard at the beginning. Most other business would be same as you when beginning, and now they are successful. So be patient!

• Regarding your store layout, If you need some suggestions you can consider to improve, I think the comments from Growave are useful and valuable for you to follow. They are an expert in this factor, so their suggestions will be good advices to you in improving your website.

• Regarding the marketing strategy, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. 

Running ads such as Facebook ads, Instagram ads, even Google ads are popular methods to viral your products faster. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues. 

My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your. Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

Why using Affiliate Marketing helps to boost sales?

1. Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

2. Push Sales

With UpPromote: Affiliate Marketing, generating an affiliate program allows you to tap into potential sources of traffic and revenue that you would otherwise not be getting. This is especially true of physical products, for which affiliates can do product review blog posts or videos, for example.

3. Brand Awareness

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

4. SEO Value

Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.

Here are our recommendation to push your sales with affiliate marketing:

1. Offer a competitive commission

When setting the commission rules, make sure that it is compatible with your market (not too low or too high in comparison with your competitors).

You can setup your commission structure for each commission program. for example you can pay your affiliate percentage of sale, flat rate per order, or flat rate per item.

Via UpPromote: Affiliate Marketing, beside setting program commission, you can also set special commission rules for specific products that might be useful for promoting products with higher/lower price or higher/lower profit margins. Merchant can make use of this feature by offering a higher commission rate for the product you want to drive more sales.

2. Generate coupon code:

A lot of shoppers search for coupons to see if it's a chance they can save some money upon purchasing. Thus, assigning a coupon code for your affiliates can both bring benefits to the customers and help your members to convince the consumers to buy from them.

Moreover, a discount coupon can be easily shared and remembered, which is useful for social media promotion. Also, you can freely set a coupon rule, not limited by just percentage discount, it can be fixed amount discount, Free shipping, Buy X get Y,...

Plus, you have an option to assign multiple coupons for each affiliate, which helps them with numerous options to support your brand. Coupon code within UpPromote: Affiliate Marketing can be assigned manually or automatically.

4. Offer higher commission rate for outstanding affiliates

On the other hand, you can motivate your team by moving them to a different program once they reach a proper level (such as referring 1000 orders successfully). As affiliates sell more, they earn more. It is a simple but very effective way to encourage affiliates to promote your products or services.

A clear tier system will encourage the affiliate to drive more conversion to your brand, a tier model could look like this:

• 0 – 1000 referrals = 20% commission

• 1000– 2000 referrals = 25% commission

• 2000– 5000 referrals = 30% commission

You can use UpPromote: Affiliate Marketing to build your own auto-tier commission rule easily.

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I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing. UpPromote has a Free plan with all amazing features to help you build, manage and succeed with your affiliate marketing.

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

All the bests,

UpPromote: Affiliate Marketing

Build. Manage. Succeed with Affiliate Marketing

[PageFly]

Hi @squatfitness, 

It's PageFly - Shopify Page Builder App  here and I'd like to share some of my initial thoughts when first browsing through your online store. I hope that these comments can be somewhat beneficial to you in improving your site performance. But first, you can check out this Ultimate Checklist on Best Practices To Optimize Your Conversion Rate 

I/ Homepage

1. Make the Announcement Bar sticky. I understand that you have a very tempting offer to your customers, but you don't want them to ignore them right? A repetitive display of your offer might peak interest from your customers and act as a plus when they're considering purchasing the product. 

2.  Heading and Paragraph needs more balance font size. Right now, all I'm seeing is the heading and completely overlook the text, whereas it contains very important message (your donation)

3. You should place the USP at the top area of the page and it can be highly oversight to leave them at the bottom like that. 

II/ Collection Page

1. Use Load More instead of Endless Scrolling. This will make the customers tired of scrolling not knowing where is the end of the collection. You can use Lazy Load feature to improve your page speed as well. 

III/ Product Page

1. Use swatches as the selector for Color variations. Instead of a drop-down color selector, you can consider using color swatches to provide visibility- this will help users to assess the available colors of products easier.

Overall, this is a very clean layout website and you must have put a lot of time and effort into this. You can always opt for PageFly Page Builder  to build more customized and high-converting landing page. If you find this comment helpful, please give it a like and mark as solution. Wish you all the best!