hey @bobbymoore93 , i went through your store, i have mentioned few things you can do to improve your conversion.
If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
Social proof comes in many forms. They can be reviews, trust badges, customer testimonials, videos, ratings, etc. Customers are more likely to trust you when you have social proofs that establish you’re a reputable brand other people are already buying from.
------> Reviews: Get more reviews in your products, this is for shoppers to gain some confidence in buying from your store.
------>Add trust badges and trust seals: One of the easiest things you can do to make your e-commerce site more trustworthy is to add trust badges, this will make them feel more comfortable making a purchase.
Free shipping is the biggest enticement for shopping online. And I see that free shipping isn't an option right now. So either you can provide free shipping as Standard (normal delivery), and shipping charges applied for Expedited (faster delivery)| or you could provide free shipping for orders above a certain value.
Adding Product Stickers /trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalised stickers on products will help grab attention of customers easily and nudge them to purchase.
Hope you are doing good. I went through your store and here are few tips which you can work on it.
Make a Sticky Header so that Customer can easily navigate on header section and Search Field.
I suggest you to add more number of products to home Page.
Add more related products in the Purchase page to increase the cross sales.
I suggest you to install a nice background theme which looks further attractive.
There are no Reviews on your Products. Add customer Reviews on the products to increase your sales.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customers to read your terms and policies.
If you have any hand made products in your store Consider to sell on Etsy platform. There are Etsy Integration apps in the shopify app store .
This is PageFly. I would love to provide my recommendations for your store base on my CRO and Design experiences.
1.1 Make the menu sticky
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Add a section to introduce your store
I highly recommend you should add a section to introduce your store to customers so customers will put more trust in your store and brand.
1.3 Add ATC buttons for each product
You can consider adding Add to cart buttons for each product. The buttons could be placed under each product image or overlay images. By adding ATC buttons, customers still can view other products while they can add products they want to the cart.
ATC buttons also encourage customers to take action.
1.4 Consider changing the review section display
Having a review section on the home page is good, but I highly recommend you should make it more colorful and have more images.
You can add photos of customers with products and make it as a carousel
1.5 Add social media
You can consider adding your store's social such as Instagram, etc with images. This is a good way to connect you better with your customers and keep them updating.
I recommend you should add social media account with images, for example, Facebook or Instagram feed.
1.6 Add a newsletter
A newsletter will keep customers in touch with you and they can subscribe their emails to receive your store's information or any sales/ discount.
What helps you to build your store more easily is a page builder. It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or give it a thumb up. Let me know if you have any questions. Cheers!
I hope you are doing well! This is AiTrillion, I reviewed your store and here some quick tips and suggestions that you can work on:
- Add reviews on the product page.
- Display the collection you have on the home page.
- Engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add web push notifications which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.
- Capture visitors with an attractive discount popup.
- Make sure you are using email marketing automation to reach your customers.
Moreover, if you would like to implement the above customer engagement features I suggest trying out the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you have any questions, I will be happy to help.
Hope this helps!