Review on my store

[SamWither]

Hello, I've opened my shopify store for about 1-2 months now, but I still didn't have got even 1 sale :(.  I really tried everything, from changing the store theme to adjusting pricing on all my products. On my store I do clothing  dropshipping from aliexpress, and I promote my products trough facebook. Now, on facebook I have a lot of positive feedback, with almost 500.000 impressions and thousands of likes, but I still can't get a single sale, even with almost 2000 clients visiting the store daily. From shopify I saw that 99% of clients are from mobile devices, so I also would like to ask for advice on this topic. My site URL is downtownstyle.net. 

Thank you in advance!

[WizzCommerce_Co]

Hi @SamWither , thank you for posting here!

When I vistit your store, I honestly have to say that I don't know what specific product your store will sell. I can understand that your store include the clothes, accessories for both classic and sporty fashion but if I were the first visitor coming here, I will go out because it is not clear what you will provide for customers. In terms of UX/UI design, the colour of theme doesn't match with your Brand icon, but if you don't care about that then skip it. In deed, I recommend that you need to redesign your website and also tracking and running target ads to raise brand awareness, then use some Shopify apps to support the conversion rates. 

You can follow some strategies here to improve Downtown Style' performance

1. UX/UI Design Opimization

• Quality Images:Use high-quality images and include multiple angles of your products.
• Product arrangement: Chia các bộ sưu tập theo category (such as sport clothes, classic clothes, classic accesories,...).
• Theme change colour: Change colour of background to fit the Brand icon and your products.
• Speed Optimization: Ensure your site loads quickly on mobile devices. Slow load times can lead to high bounce rates.

2. Facebook Ads:

• Ad Targeting: Refine your targeting to reach more potential buyers. Utilize Facebook's Custom Audiences and Lookalike Audiences.
• Ad Creative: Test different ad creatives, including images, videos, and carousel ads, to see what resonates most with your audience.
• Call to Action: Ensure your ads have a strong call to action (CTA) that encourages users to visit your store and make a purchase.

4. Analyzing Traffic:

• Google Analytics: Use Google Analytics to understand user behavior on your site. Identify where visitors drop off and which pages have the highest exit rates.

5. Engaging Visitors:

• Email Capture: Use pop-ups or exit-intent pop-ups to capture email addresses and build your mailing list. Offer a discount or free shipping to encourage sign-ups.
• Retargeting: Use Facebook and Google retargeting ads to bring back visitors who didn’t purchase.

6. Social Proof and Urgency:

• Social Proof: Show visitor counters, recent purchase notifications, and reviews to create a sense of popularity and trust.
• Urgency: Implement low stock alerts, limited-time offers, and countdown timers to create a sense of urgency. 

=>  I highly recommend that you can check out SnapNoti FOMO Vistor Counter - free for all features to build trust in your store to convert visitors into customers easier.

7. Incentives:

• Discounts and Offers: Offer discounts, bundle deals, or free shipping promotions to entice first-time buyers. Offer product bundles or upsell related products to increase average order value.

=>   I highly recommend that you can use SnapBundle: Volume Discounts - free for all feature to optimize the AOV of your store.

8. Trust and Credibility:

• About Us Page: Create a compelling "About Us page" to build a connection with your audience. I noticed that you include the "About us" in the homepage but I recommend you need to separate it into other page.
• Contact Information: Make it easy for customers to contact you. Provide multiple contact methods, including a contact form, email, and social media links.

If my answer is helpful, please let me know by accepting Solution and giving Like !!!

[Laza_Binaery]

Hi @SamWither 

Sorry in advance if I may be a bit honest but there are so many posts here on the same subject. And many people give good suggestions, so take time to read them.

But to tell you my thoughts, not an expert, but dropshipping was never easy. Now it is especially hard when users can click on images to find products elsewhere.  And prices on Aliexpress, Temu or others are 50% or lower than yours so it is tough to compete.  You said you changed themes, I guess all free? Because you do need good paid theme, not that free ones are so bad, but that paid ones do bring a lot of features, better design, and convert better. Also do think how many scam websites are there, some also use paid themes but most just settle with free one.

And the part on trustworthiness that you have on your homepage, I did not get an impression of your brand, on your Milan HQ, and reviews, all look fake. 

Do you have an office, designers, workers, and real pieces of clothing that run through the whole process? No, like you said "dropshipping from aliexpress"  and people can see through that.

Also I do agree with all that WizzCommerce said, they did a plug few of their apps, but that is OK, with focus on Product images, and 8. Trust and Credibility.

Still I do wish you luck with your store.

[MooseDesk]

Hi @SamWither,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Customer Support and Helpdesk Solution for your Start-up 

Congratulations on your new store! I can see it is well-designed and has quite enough essential details. However, if you are struggling with how to converting visitors into shoppers, please take a look at my recommendations below:

1. Freeze the header

A sticky header makes it easier for users to find what they're looking for and avoid having to scroll all the way back to the top each time they want to navigate to a different section of the website.

But before you freeze it, I suggest moving the navigation menu to align with the logo section, so that it won’t take too much space when scrolling.

2. Group products into different categories

Imagine a physical store with everything piled together, this is so difficult for customers to find what they are looking for, right? Well-organized categories will save them time and frustration, making them more likely to complete a purchase. 

3. Offer promotional programs

• Make the banner clickable

• Add a pop-up banner

4. Optimize the footer section

I suggest adding buttons or links to contact information, return policies, or social media links. This creates a smoother user experience, fostering trust and increasing the likelihood of a conversion

Look at this example:

5. Improve customer support 

I can see that you’ve already added a Contact Us page. However, you can make it even better by adding a FAQ page or chat widget.

I suggest exploring MooseDesk, a free support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

• You can add a widget that contains FAQ like this with MooseDesk: 

• Or you can easily create and customize FAQ page within 5 minutes with appealing templates:

—

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[PageFly-Kate]

Hi @SamWither, 

This is Kate from PageFly - Shopify Landing Page Builder app. As others mentioned, dropshipping is never an easy game. You should implement multiple strategies to keep your shop growing. 

Below are some suggestions that I could give to help you improve your stores. 

SEO & ADS

1) Implement ads strategically 

Regarding paid advertising tips, some people might advocate solely for ads, while others suggest that developing a long-term and consistent brand is the better path. In my opinion, combining both ads and brand building is an excellent strategy. Here are some recommendations:

• Initiate with Ads: Ads are an effective and fast way to spread awareness of your brand, especially when you are new to the market. It’s important to focus on the time frame, set an appropriate period for your campaigns, and test various products/designs to identify the winners.
• Leverage Other Marketing Tactics: Once you have some winning items, shift some focus to long-term strategies. Consider investing time in producing engaging content like blog posts, SEO-optimized articles, lookbooks, and active social media engagement.
• Promote Winning Products with Ads: Continue to make ads for your best-selling designs to sustain momentum and increase visibility.

2) Define Your Target Audience and Content Themes

You are selling fashion items. Hence, it is important to focus on producing content that can attract organic traffic and turn them into sales. 

Modern search engines prioritize content that's valuable and trustworthy. Google will rank your content higher if it finds it informative and relevant to your audience.

Here are some suggestions to help you plan and produce content that resonates:

• Craft Clear Audience Personas: When creating content, focus on serving your target audience. Develop detailed profiles of your ideal audience members, considering their interests and needs. These personas will guide you towards creating insightful and helpful content.
• Identify Core Themes: Research your competitors or use an AI tool to find important keywords related to your niche. These core keywords represent broader themes that might target audiences who are already familiar with your offerings.
• Expand Your Keyword List: Based on the core themes, research additional keywords that people within your target audience might search for. These keywords might not directly relate to your specific offerings but should still be relevant to your overall niche.

STORE DESIGN

1) Optimize your home page 

Reorganizing your homepage to match visitor behavior is crucial. Although different niches have unique touch points, you can follow this general flow:

• Hero banner: Generate a strong first impression. While you have a good video for the hero section, you can further improve the message.
• Benefits bar: Offer added value besides the main products. Consider moving your benefits bar higher on the page.
• Product sections: Satisfy customer needs by displaying your items in various ways.
• Promotion section: Provide more value and leverage FOMO (Fear Of Missing Out).
• Testimonials: Increase trust through customer testimonials.
• Brand section: Showcase more about your brand and connect with your customers through a newsletter.

Example: 

2)  Adhere to the design hierarchy


Implementing a color hierarchy enhances readability, allowing visitors to easily locate essential information and covert sales. Please pay attention to the color of important elements, such as CTA buttons.

Hope my opinions can help you in your journey. 

Best regards, 

Kate | PageFly

[mageplaza-cs]

Hi @SamWither ,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. 

Here are several recommendations to improve your conversion rate. 

Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.

“When the click-through rate (CTR) is high but the conversion rate is low, it usually indicates an issue with the landing page. This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a "Buy Now" or "Read More" button. This CTA can be a clickable image with a small amount of text or a simple button.”

1. Pay attention to your cart abandonment rate

A high cart abandonment rate can be particularly frustrating for your business, especially when you've invested heavily in attracting visitors to your site. This issue indicates potential customers who decided not to complete their purchases, contributing to low conversion rates.

To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:

1. Email Reminders: Send emails to customers who abandon their carts, reminding them of the items left behind.
2. Incentives: Offer discounts or free shipping to encourage them to finalize their purchases.

Shopify Help Center provides a detailed guideline on this topic. You can check it out [here].

Besides, here are some suggestions regarding the UX/UI

2. Homepage 

2.1 Banner

The current banner is too general, you should use a high-quality, eye-catching hero banner with a clear value proposition and a strong call-to-action (CTA). Highlight any ongoing sales, new arrivals, or bestsellers. Below is a reference:

2.2. Featured products

• You should make price information, and discount labels more noticeable.
• Adding “add to cart” button to enable customers to buy products on the homepage.“Add to wish list” and “Quick view” buttons, showing customers’ rating is another idea to encourage customers to buy products.
• Below is a reference:

3. Category page

• You should add more options to the filter such as size, brand, color, etc.. to enhance the shopping experience. Here is a reference:

4. Search features

• You should enhance the search by making larger product images, adding search by brand, search by collection to improve search bar
• Below is a reference:

5. Product detail page

5.1. Lack of product detail

• You should provide customers with as much information as possible to address buying hesitation. Below is a reference:

5.2. You may also like

• You should add ATC or wish list buttons to encourage customers buying your products on this section. Make price and discount information more noticeable. Here is reference:

6. Adding FAQ and chatbox

You can add an FAQs page and chat box, including general questions to address common customer concerns. Below are references:

7. Selling more products

I would recommend you to sell more products on the websites if possible. When visiting your website, customers will have more options to compare, encouraging them to buy products from your site rather than coming to others. 

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!

[INA_MSWEB]

Hi @SamWither I understand the frustration of putting in significant effort without seeing the desired sales results. Given your situation, here are some tailored recommendations to help you convert your traffic into sales.

1. Mobile Optimization: Since 99% of your clients are visiting from mobile devices, ensuring a seamless mobile experience is crucial. Use tools like Google PageSpeed Insights to check your mobile site speed and optimize it. A slow-loading site can cause potential customers to leave before making a purchase. Make sure your mobile site is easy to navigate. Check for any issues with buttons, images, or text that might not display correctly on smaller screens.

2. Checkout Process: Simplify your checkout process to reduce cart abandonment. Ensure it is user-friendly and requires minimal steps. Offering multiple payment options can also help in converting visitors to buyers.

3. Trust Signals: Build trust with your visitors by displaying customer reviews, trust badges, and clear return policies. Since you have positive feedback on Facebook, consider showcasing some of these testimonials on your store.

4. Product Descriptions and Images: Ensure that your product descriptions are detailed, engaging, and include all necessary information. High-quality images from multiple angles can help customers make informed decisions.

5. Promotional Offers: Introducing time-limited offers and discounts can create a sense of urgency and encourage purchases. This is where the Coupon Discount on Cart app can be particularly beneficial. It enhance your store's conversion rate by offering discounts directly on the cart page. The app displays available discount coupons on the cart page, making it easy for customers to apply them. This can incentivize them to complete their purchase. Offering discounts right before checkout can be the push needed for customers who are undecided, helping to reduce cart abandonment. You can create and manage various discount offers to align with your marketing strategies and promotions. 

If you need further assistance or have any questions, feel free to reach out.

Best regards,

Ina

[BON_Loyalty]

Good day to you @SamWither,
Thanks for reaching out to the community. I'm from BON: Loyalty Rewards Referrals.

When visiting your store, I have to admit that the website interface is not catchy enough, and it seems like there's a lack of clarity about what you provide. As I read here, there are a lot of recommendations from other answers, and I'd like to give you just a few more. If you want to attract more visitors to your online store, I think there are a few things you should focus on:
- Improve your store's UI/UX: you can take time to research some examples about dropshipping online stores, or visit some online stores you enjoy your experience there, and learn from them to optimize your store. Make sure to provide a seamless and effortless experience for your customers, from the moment they visit your store, look for a product, to the purchasing and checkout process.
- Add collections to your store: As I see here, you are selling a lot of products (clothes, accessories, shoes and hat). You should put them into specific collections, instead of just showing them all on the Catalog. Collections help customers to find the exact products they want to purchase faster and more convenient. 
- Showcase customers' feedbacks: if you haven't collected any reviews yet, you can try some Review apps and use them to put some feedbacks/reviews for your product. This helps provide a trust signal to store visitors.
- Convert store visitors into customers: consider building a loyalty program for your store. Loyalty program helps you increase customer engagement and give customers reason to comeback. You can search for a Loyalty app on Shopify app store.

Besides, since the majority of your visitors browse your store via mobile phone, please keep in mind to optimize the responsive of your online store as well. Do you know that you can still be able to check how your store performs on a mobile phone when using a laptop/desktop? If you are using a Window device, all you need to do is to right-click > choose Inspect > choose this icon:

After that, you can view your store on multiple mobile phone devices, e.g.: on a iphone 14 Pro Max like in this image:

Since you said that currently, your brand is having good impressions on Facebook, how about just focus selling your products there first? You can try Facebook Ads and test if it brings you any good results for about 1-2 months.

I hope that my suggestions can help you somehow. Good luck and I wish you all the best!
Lindsey,
BON: Loyalty Rewards Referrals