Reviewing my website

[Sterlina]

Please someone review my website and let me know what to work on to gain more traction and to optimize the website!    

[Akohub]

Hey @Sterlina, this is Alexis from Akohub 

I’d be happy to help review your website and give some feedback on areas for improvement to help you gain more traction! Could you share the link to your website? That’ll give me a better idea of the design, layout, and functionality so I can provide more tailored suggestions. 😊

[Sterlina]

Sterlinaapparel.com

[Akohub]

Hey @Sterlina this is Alexis from Akohub. 

I just take a quick look on your website, and here's my thoughts:

Regarding your menu, it looks good but can be optimized to guide visitors more easily. My suggestion is to add a “Best Sellers” or “Trending” section, especially for first-time shoppers. This helps them get straight to what’s popular without feeling overwhelmed. For instance, brands like ASOS use a similar tactic to direct traffic toward their most-clicked items.

I also didn't see any social proof. Ideally, a store would want to incorporate customer reviews to build credibility. Even better, show photos of customers wearing your apparel, whether through a “Styled by You” gallery or a carousel on the homepage. For example, Urban Outfitters links their Instagram feed directly to product pages. This gives shoppers real-world inspiration.

Have you thought of running retargeting ads? It helps to bring back visitors who didn't convert the first time around. Show them the products they viewed along with a small discount as this can be super effective for turning “maybe” into “yes!” If you’re looking for an all-in-one solution, our app, Ako Retargeting, combines retargeting with loyalty and CRM features, helping you bring in new customers and keep them coming back. Additionally, you can consider using a loyalty program to keep customers coming back. For example, reward points for purchases, referrals, or even signing up for your email list. Our app, Ako Loyalty can help you easily implement this. Offering free shipping or a small discount after they hit a certain number of points is a proven way to increase retention.

These changes don’t need to happen all at once, but they’ll make your store feel more welcoming and easier to shop. Let me know how it works out! Would love to see how it evolves.

[pradeepway2apps]

Hello @Sterlina 

I hope you are doing well and staying safe. There are a few suggestions i would like to make about your store.

• Sticky header is recommended, as it makes it easy for the user to directly jump to the menu at any point of time while they are navigating through the Site.
• A properly designed and built hero banner can help drive the right kind of customers on your website. Consider a strong message that represents what next step you want your site visitor to do based on their needs along with the CTA button on the banner.
• Growing your business with a business blog is a great way to market your site. Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads.
• Update contact us page with adding more details, as it builds trust on your store.
• You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store which provides seamless integration between Shopify-Etsy shop. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, If you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.

        Thanks,
Waytoapps

[MooseDesk]

Hi @Sterlina,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! It has quite enough essential information. However, we can make it look even better. Please take a look at my recommendations below:

1. Add a second image on hover 

Having a second image on hover allows customers to see the product from different angles. This will also keep them on the page longer, which can reducing bounce rates.

2. Enhance your filter search

A more intuitive filter search makes it easier for customers to find exactly what they're looking for, reducing frustration. When customers can easily find products that match their specific criteria, they're more likely to make a purchase

Besides availability and pricing, you can consider adding some other elements, such as size, materials, style, etc. 

Take a look at this example:

3. Display full view of all product images

I can see that you have included a lot of quality and outstanding product images. However, using the pagination can make it difficult for your costumes to navigate.

Besides, if you display a view of all your product images, customers will be likely to stay longer and interact with your site

4. Add a live chat section

Live chat assists potential customers instantly, addressing their questions or concerns in real time. This can prevent abandonment and encourage more purchases.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App