Sales are non-existent...

[DMick27]

It seems I have the same issue as a lot of you here. My Shopify site is waxmeltsformen.com and I have gotten a few sales from it, but nothing like I was hoping. I'm sure SEO is an issue, but I've run Facebook ad after Facebook ad, spending hundreds of dollars and still nothing. Can someone tell me what I'm doing wrong, or point me to a professional that could help without spending hundreds more? Thank you!

[PageFly-Richard]

Hi @DMick27 

This is Richard from PageFly - Landing Page Builder, I’d love to give you my suggestions as hereby:

HOME PAGE

1> Add favicon to your store

A favicon for your store can help customers recognize it and will make it stand out. Users can use favicons to easily recognize your site in a sea of open tabs. Also, they facilitate users' ability to locate your store in their browser history. Customers are more likely to recognize your logo the next time they see it the more often they see your favicon.

2> Add CTA button to your hero banner

You can add a CTA button here to lead your visitor to your feature product / collection, etc.

3> Add more top padding

Currently, the top padding is a bit narrow and doesn’t create enough space between the first and second sections. We suggest you could add more top padding so that your homepage will have a balance of negative and filled space. Especially when you have a section that contains a lot of content, like a testimonial, it can look muddled and be difficult to read..

4> Have a Secondary Hover Images: 

There are few strategies you can use for your secondary hover images:

• “Lifestyle” Thumbnails: 
• “Compatibility” Thumbnails
• “Feature Callout” Thumbnails
• “Product Variation” Thumbnails

Secondary hover images will help customers see different views of the products so that they can easily gain trust and make Buying decisions.

5> Use different background color schemes for different sections

Currently, these 3 sections have the same background color, which doesn't help you deliver your messages to your audiences. For example, if you want to highlight the featured callout section only, you could use a navy background for it and use a different color scheme for the “Subscribe to our emails” section.

6> Include direct links in the footer to the "Shipping Info" pages.

Users, in my opinion, need to know about the site's return policy and shipping choices before making a purchase decision. It might go in the footer or in this Shipping Details link. Users' need to learn about the return policy is directly linked to shipping information – how much would they lose on any non-refundable shipping expenses if they have to return a product? In fact, some consumers value shipping information so much that they want to know what shipping alternatives are available to them before they commit to purchasing a product.

PRODUCT PAGE

1> Include Both the User Rating Average and Number of Ratings

When it comes to online shopping, customer reviews are crucial. PageFly makes adding testimonials and product reviews to your page an ease.

2> Add more information in the product description

A product description's main goal is to persuade people to buy by giving them crucial details about the characteristics and major advantages of the product.

Here are the main headlines that you could stick to in order to write effective product descriptions:

• The target audience’s problems
• Benefits of your product (How your product helps your audiences solve their problems?)
• Your SOPs (Unique Selling Points)

3> Display a minimum of 5-6 reviews by default, with the ability to “Load More”

As previously mentioned, reviews are extremely significant when making a "Buying" decision; hence, showing 5-6 reviews as defaults will not only increase your brand's credibility, but will also keep the page responsive.

4> Add recently-viewed section

You might consider giving all users (including those who aren't signed in) access to a history-based recently viewed things list, and allowing them to change it. For a variety of reasons, users may desire to revisit previously seen content.

For example, throughout both mobile and desktop testing, people frequently wanted to return to a product they'd seen before simply to reevaluate it after having looked at and rejected other options. Users will become bored and dissatisfied if it is too difficult to refind previously viewed things, and they may decide not to buy anything at all.

You could consider adding a recently-viewed section right above the “you may also like” section.

Site Speed

Page speed is extremely crucial for both buyer’s experience and Google ranking, so you could consider Shopify themes made to help you boost Google page speed score for your store such as Blum, Refresh, Dawn…

Hope it helps and happy selling!

Warm regards,

Richard | PageFly

[AliReviews]

Hello @DMick27 ,

I know getting sales is a long journey and needs a lot of effort, but one important thing you need to know is first impression play a huge impact. We took a look at your site and notice a few things you can do with your design to make the site even better.

1. Favicon:

Add a favicon to your site so that people can easily recognize it on their tabs.

You can find the instruction here 

2. Header:

- Make your header sticky so that people can easily access to any categories that they want while scrolling through your store.

3. CTA buttons:

- Consider to add CTA buttons to your hero banner, this can inspire people to click in and scroll more.

4. Testimonials:

It's great to see you added reviews here. It'd be much better if you can add images of products they leave reviews here to improve the visualization. 

5. Product page:

- You can add more products informations so that people can know more about your products and increase the chance of likelihood to purchase.

Hope these suggestions can help.

Let us know if you have any further questions.

Ali Reviews team.

[oscprofessional]

@DMick27 ,

Welcome to the Shopify community.

Hope you are doing well. Here are a few suggestions.

Logo: You should need a proper logo to represent your brand. It should communicate your brand's message, values, and identity. It should be simple, distinctive, and memorable.

Logo Size: It’s important to note that your logo does not need to be exactly 410 pixels wide by 205px high.

Front Images: Use good quality featured and right dimension banner images with call-to-action buttons to captivate user attention. It should be resized images for mobile screens.

Please read these blogs: 

https://www.oscprofessionals.com/blog/shopify-image-sizes-the-ultimate-guide/

Images should be in the best format.

https://www.oscprofessionals.com/blog/how-to-specify-image-dimensions-for-shopify-images/

Homepage: Homepage designs guide your visitors around your website. To engage visitors you need to work on the homepage layout design.

Include trust indicators on the homepage. Homepage content should be strategically decided. You can add a ‘Call to action banner’ ‘New arrivals’, ‘Top selling products, Most popular collection, announcement bar, Today's deals, and offers, etc on the homepage to engage users.

Your store should be clear navigation. The store should have easy to access the shopping cart.

Add Blog: You know creating/adding blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website.

Blogs build trust with your customers and improve shopify SEO ranking. Blogs can boost sales.

Trust Signals: Show off trust signals and customer testimonials to boost conversion. Customer testimonials and trust Signals build customers' trust and help customers to feel more secure in their buying decision.

Improve SEO, links, usability, and performance score to increase conversion & sales (Your page could be better)

Check your store with the Page insight tool to get the score. because the low mobile score can kill the website traffic and lose revenue. optimizing a Shopify site for high page load speed is a major priority.

Check this link for speed optimization of shopify store 👍

https://www.oscprofessionals.com/blog/shopify-speed-optimization-guide/

https://www.oscprofessionals.com/blog/shopify-speed-optimization-step-by-step-guide/

Compare your store with your competitors. Also compare your product price with others. Also check the shipping cost you are  offering. 

Google Search Console : 

Is your website exist on the search result page? (Your brand name). If yes then it's good to see, google is indexing and the user will reach you easily. Unless your store is completely invisible. 

If you are not using the Google Search Console yet, set it up now. Google Search Console report will let you know if your pages are indexed or not at all. If none of your pages can be found by Google, then it may have an issue, as this means no organic traffic at all. And No traffic means no Conversion.  

• Find the Pages, Where You Lose the Most Customers. Convert More of the Shoppers Who Put Products in Their Carts. Check your store bounce rate.
• Showcase How Popular Product Pages Are. Promote Offers With Push Notifications in the form of Popups or announcement bars. Optimize Your Product Pages. 
• Look at the difference between your New Visitors and your Returning Visitors. For most Shopify stores, your returning visitors will have a much higher conversion rate than your new visitors.

Refer these blogs to get more knowledge about Conversion :

https://www.oscprofessionals.com/blog/improving-e-commerce-conversion-rate-in-shopify-store/

https://www.oscprofessionals.com/blog/10-techniques-guaranteed-to-increase-your-shopify-conversion-r...

You need to focus on the following points........

• Highlight product benefits clearly
• Allow guest checkout.
• Choose relevant keywords
• Identify your target customers.
• Use design to improve user experience.
• Create Content That Converts
• Mobile-friendliness
• Check bounce rate regularly
• Offer competitive prices 
• Send Relevant Emails
• Make Use of First-time Offers 

Hope these points will help you! We will share with you a free audit report of your store If you wish!

Visit our website to get more information :

 https://www.oscprofessionals.com/search-engine-optimization/

[namitjindal]

Hey DMick,

This is Namit from One Day Design.

There are two parts to getting a sale:
1) Getting the right visitor to your website
2) Convincing the right visitor that your product is the best fit


Let's focus more on part 2 and talk about your market. I believe your biggest competitor would be Amazon and big name brands that also sell male wax melts. Something you need to keep in mind.

Your website:

Headline / Hero Section: You need to make your value proposition clear. Some questions to consider  Yes, you sell wax melts for men but how are they better? How are they the perfect fit for men? What makes them good?

I like the copy on your 3rd banner but it's too long and by the time I reach that page, I have already decided I might not buy from you.

At the risk of not knowing your brand enough, here are some inspirations - "Unique scent to match your taste", "Scents to take you to places you dream of", "Can take you back to your childhood or the moon" 

To conclude: These need to resonate with the benefit you will provide to your ideal customer

Review/Social Proof: I love that you have these
1) Reduce the real estate that the reviews take and add in a horizontal scroll
2) Maybe add a different colour for the reviews. This will allow for a page break and improve readability. 


You should also follow the basic changes in the other comments. Those will help improve the overall layout.

Happy to design some complimentary mockups and do a full CRO Teardown for you. Send me a DM