Sales conversion

streetbites
New Member
2 0 1

Hi,

I have been driving lots of traffic to my store, but the conversion to sales has been low.  Is there anything that I can do differently to get visitors pass the landing page?

Replies 4 (4)
Jayden_20
Excursionist
25 3 6

Hello @streetbites 

an you share me your website link for review?

https://www.fiverr.com/users/jayden_20/
streetbites
New Member
2 0 1

Hi 
the website is www.streetbitesto.com

SajiniAnnieJohn
Shopify Partner
45 2 9

Hello @streetbites 

I have gone through your store and am highly impressed. But I have noticed few things missing out there that I would like to suggest to you so that you can get better conversions.

  • Add a sticky navigation menu so that customers can easily access the menu.
  • Add a contact us page.
  • Another important point is to add a continue shopping button on the cart page. Because when a customer adds a single product to the cart directly they have been redirected to the cart page and if they want to shop more then they need to start the search from scratch. This can bring to cart abandonment as customers always need simple, straight, and quick services. 
  • Also, it would be great if you show upsells, product recommendations, product bundles, discounts, etc on the cart page. As we all know these are some of the best tactics to boost sales and increase revenue. If you don't want to do this last 2 points manually then I would like to recommend an amazing Shopify app called iCart Cart Drawer Cart Upsell that comes with these features.  After installing the app you will get 60 Days Free Trial. Just give it a try and see the changes in your sales. I assure you that you will love this app!
  • Add a blog section to drive more traffic and let people know more about your brand by sharing your blogs on social media or making a short post of your content.

Hope my feedback helps you!

Sajini Annie John | iCart Team
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UpPromote
Shopify Partner
87 2 15

Hi @streetbites,

This is UpPromote: Affiliate Marketing - We are the no.1 Affiliate marketing on Shopify app store. I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance. 

I totally you are just starting your business. Firstly, congratulation for your first step. It would be hard at the beginning. Most other business would be same as you when beginning, and now they are successful. So be patient!

And can you kindly share us your store link? So we can give you some useful feedbacks for improvement

I know one of most popular reasons why merchants got 0 sale in several months is about marketing strategy. Someone got trouble in store design, however, someone feel confused when choosing the right marketing strategy for their stores.

 

Regarding marketing strategy, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. 

 

Tip 1: Sell your products in social channels such as Facebook and Instagram 

The top social media networks include: Facebook; Twitter; Instagram; Snapchat; LinkedIn; TikTok; Pinterest; Youtube. You should open your store on different social media channels, such as creating page, Instagram account. Then link them to your website. That will help you to get more sales from diversity sources. 

However, they are popular methods to viral your products faster. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues. 

 

Tip 2: Increase Shopify sales with popup promotions

After creating upsell bundles and discounts, the next step is to start spreading the word. Popups are a great way to draw your customers’ attention towards these promotions and offers. 

Some people believe that popups can be pesky, driving customers away. This might be true for those who are using them incorrectly. But when done in the right way at the right time, popups can lead to the conversion of 40%  of your store’s visitors into customers. All you need is the right Shopify app to increase sales.

 

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Tip 3: Using affiliate marketing

My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your.  Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

 

How to publish your affiliate registration on your menu bar?

You can add the affiliate registration form on the shop menu, so any visitors who visit your site can easily approach your affiliate campaign.

Your affiliate can create an account and log in right in your shop, which is really simple and convenient.

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The advantages of affiliate Marketing compared with other methods

 

1. Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

 

2. Make extra income

The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget. 

The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn. 

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3. Brand Awareness

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

 

4. SEO Value

Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.

 

5. Customer Data

UpPromote: Affiliate Marketing provides you valuable data and insight into how, where and why your customers are buying, which you can then use to make smarter marketing decisions in the future across other channels.

 

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I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

 

All the bests,

UpPromote: Affiliate Marketing

Build. Manage. Succeed with Affiliate Marketing