Sales

[AnisMurgic]

Hello everyone, i have started my store about 2 weeks ago and have been posting pintrist,FB and insta ads and have not been getting any sales at all. So far ive spent a decent amount on ads but no sales anyone know why? My website is Smilybaby.com

[Miles]

Hi, @AnisMurgic!

I'm Miles from the Social Care team at Shopify.

I've taken a look at your website and can see you've made a great start. There's a couple of little things I'd like to bring your focus to that could make it even better. Firstly, in your main menu, you've got some items capitalised and others not. Head over to Online Store > Navigation to edit them so they can either be capitalised or not so they're all uniform together.

Your About Us section leaves me wanting more. This is the space you can really write something to make your page shine. Tell your customers who you are and why you do what you do. Think about how you can expand on your mission.

It sounds like you're doing all the right things at the moment, but there's always room to learn what might be going wrong. I recommend checking out Shopify Compass. Shopify Compass provides you with webinars and courses on things like store design, marketing and more. It's 100% free for everyone and new content is being added all the time. This program will help you drive more traffic into your store and also convert that traffic into sales.

Have you heard about the Shopify Blog? It's got loads of great content on ways for you to drive sales into your store. I've got some great recommendations below that I'd recommend taking a look at:

Driving Traffic but No Sales?

• We give you 13 steps to improve your conversions.
• Who is your target audience, and does your sites look and feel cater to them?
• Is your business trustworthy? (Also see the next recommendation below for more on this)

The 39-Point Store Trust Checklist

• Work through a checklist to make sure your store is trusted by potential customers.
• Look at the "nice to haves" vs "must-haves" in your store.
• Do you have essential information for your customers to view, like policies?

You've made an awesome start, but implementing some of the suggestions above may help you find some more success. We're here 24/7 if you're ever stuck and need a hand.

[Miles]

Hi, @AnisMurgic!

I'm Miles from the Social Care team at Shopify.

I've taken a look at your website and can see you've made a great start. There's a couple of little things I'd like to bring your focus to that could make it even better. Firstly, in your main menu, you've got some items capitalised and others not. Head over to Online Store > Navigation to edit them so they can either be capitalised or not so they're all uniform together.

Your About Us section leaves me wanting more. This is the space you can really write something to make your page shine. Tell your customers who you are and why you do what you do. Think about how you can expand on your mission.

It sounds like you're doing all the right things at the moment, but there's always room to learn what might be going wrong. I recommend checking out Shopify Compass. Shopify Compass provides you with webinars and courses on things like store design, marketing and more. It's 100% free for everyone and new content is being added all the time. This program will help you drive more traffic into your store and also convert that traffic into sales.

Have you heard about the Shopify Blog? It's got loads of great content on ways for you to drive sales into your store. I've got some great recommendations below that I'd recommend taking a look at:

Driving Traffic but No Sales?

• We give you 13 steps to improve your conversions.
• Who is your target audience, and does your sites look and feel cater to them?
• Is your business trustworthy? (Also see the next recommendation below for more on this)

The 39-Point Store Trust Checklist

• Work through a checklist to make sure your store is trusted by potential customers.
• Look at the "nice to haves" vs "must-haves" in your store.
• Do you have essential information for your customers to view, like policies?

You've made an awesome start, but implementing some of the suggestions above may help you find some more success. We're here 24/7 if you're ever stuck and need a hand.

[AiTrillion]

Hello @AnisMurgic, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:

- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Instagram Feed.

- Enable social media links in the footer.

- Add a review carousel on the homepage. 

- Make all the images aligned to each other. 

- You need to engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add web push notifications which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.

Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers. You can then run email and push campaigns to reach your customers on the basis of customer behavior. This helps in increasing the conversion and retention rate.

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions. 

Hope this helps!

[Propelguru]

1. The first rule in social media marketing for generating sales is to use the channels that your target audience uses. You can't expect to find your ideal B2B customers by simply signing up for Instagram. Next, study the target audience to see when they are most involved.
2. Collaborate with Influencers on Social Media
3. Turn your loyal customers into brand evangelists.
4. When it comes to social media marketing, you must take advantage of the content generated by other users in order to increase sales.
5. Make Useful Content to Inspire and Educate Your Audience
6. Millions of people use social media sites. Even if you've discovered the ideal social media platform for engaging your target audience, your marketing efforts can fall flat if they've never heard of you. Investing in social media ads would ensure that they are aware of your brand.

[Addyz]

hi @AnisMurgic 

What audience you are targeting too? Have you added some specific filters like lookalikes or retargeting audiences?If you are generally advertising to any people basis on only on the country, you might be setting up things terribly wrong.

The card abandoned rates for any e-commerce store are generally upto 65% percent. Most of this people could be converted if they are reminded of there carts in advertisements. Try to create re-targeting campaigns to show people ads of products which they have left abandoned in there carts.

If you have enough of purchasers data, create lookalike audience of it to find people which might be interested in purchasing your store. This technique is called prospecting campaigns. Fb AI find very precised audience and promotes to people who will genuinely be interested in purchasing your products.

Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting

Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:

• Cart abandoned campaigns - Show ads to people who have left cart abandoned on your store
• Best Seller Campaigns - Show people who visited your store in the last 30 days, a carousel ad of the best seller in your store. The data is refreshed on daily basis.
• Discounts/Sales Campaigns - Give discount coupons to your existing customers who might be interested in a product
• Prospecting Campaigns - Find new audience which are similar to people who have visited or purchased from your store.
• Social Media Base Campaigns- Target audience who engaged with your social media posts/ads.
• Cross-sell /Upsell Campaigns- Cross sell or upsell products to audience who have already made a purchase from your store

You can also try this app Addyz. Its an ad automation and optimisation platform. It comes with predefined campaign strategies for full funnel audience targeting. This can make a significant difference in your advertising and improve your conversion rates, even with a low ad spend.