Sales

[spelt]

Hi everyone. I have a store "livingandliving.com" and I have been trying to advertise popular products. I tried using UGC ads on Tiktok and ads on Facebook. I notice that I have a CTR of like 1%, and the people that visit my site wwill quite often add a product to cart, but none of them actually checkout. I think there might be something wrong with my site but I can't find out what it is by myself, maybe there are any experts that could give me some feedback. Thanks in advance!

[BON_Loyalty]

Hi @spelt ,

Thanks for reaching out to the community. I'm Lindseyfrom BON: Loyalty Rewards Referrals.

If customers add items to their cart but don’t complete the checkout process, it’s likely because the checkout is too complicated. I experienced this myself—it was challenging to complete a purchase, and I gave up. I recommend optimizing the checkout process as much as possible. Consider adding guest checkout options and various payment methods to accommodate different customer preferences. Additionally, having customer support available to assist during checkout could be very helpful. I hope my answer will help you.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a 'LIKE' or marking it as a 'SOLUTION'. 😊

Cheers,

Lindsey

[mageplaza-cs]

Hi @spelt,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. Here are my recommendations to improve your conversion rate and UX/UI of your website:

1. Monitor Your Cart Abandonment Rate

A high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.

To address this, you can  remind customers about the items left in their carts and encourage them to complete their purchases by:

• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
• For more detailed guidance, refer to an article from the Shopify Help Center

2. Adding promotional sections on homepage

You should add promotional sections such as Best sellers, New arrivals, On sale, etc on the homepage to catch the attention of customers instead of just showing product categories. Here is a reference:

3. Banner

The current banners are too general, you should use a high-quality, eye-catching hero banner with a clear value proposition and a strong call-to-action (CTA). Highlight any ongoing sales, new arrivals, or bestsellers. Below is a reference

4. Add more section on the navigation bar

To make the navigation bar more informative, you should add several sections:

4.1. About Us page

An About Us page is a section on a website that provides information about a company, organization, or individual. It’s an opportunity to tell your brand’s story, share your vision, introduce team members, and outline your history, values, and achievements. This is where you build trust and credibility with customers. Here is a reference:

4.2. Support section 

You should add privacy policy and return policy on the footer to the navigation bar - an easy to spot position. Adding info this will address purchasing hesitation quickly and encourage customers to buy your products.  Here is a reference

5. Fix Shop now

Here is Shop now, but nothing showing when I click on it. Please check and fix this. 

6. Search bar

You should enhance the search by making larger product images, showing pricing, adding search by brand, search by collection to improve search bar. Below is a reference, with larger pictures, it provides a better experience.

7. Other industry favorites

You should add ATC or wish list buttons to encourage customers buying your products on this section. Make price and discount information more noticeable. Here is reference

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!