Seeking Advice: Running Ads but No Sales on My Apparel Store

[TheDesiChic]

Hi Everyone,

My name is Tanvi. I'm new to e-commerce, but I design a lot of apparel. I run a print-on-demand store on Shopify for my designs and am currently using social media ads to drive traffic. However, I'm not seeing any conversions.

My store is https://www.thedesichic.com/

I would greatly appreciate any advice you can offer.

Thank you!

[BON_Loyalty]

Hello @TheDesiChic,

Thanks for reaching out to the community. I'm Lindsey from BON: Loyalty Rewards Referrals.

Regarding the issue with the conversion rate despite running ads, I think we should start with your website. After experiencing your website, from the perspective of a Product executive, I have a few feedback and suggestions for areas you can improve:

1. Theme and Fonts
For print-on-demand products, especially clothing, you should use slightly neutral tones to enhance the visual appeal. Currently, you are using a black-and-white theme, which is basic, but the contrast between these two colors might make your products appear dull and not stand out. Instead, you might consider tones like beige, light brown, burgundy, olive green, cobalt blue, and gray. When combined, these can create a better visual effect for the products.

Additionally, you should avoid using serif fonts, as they can be uncomfortable for viewers, especially on mobile devices. It's better to choose modern sans-serif fonts like Poppins, Montserrat, Jam Bajuree, Roboto. All these fonts are free and you can easily download them from Google Fonts.

2. Website interface
Your website has a good point: everything is neatly arranged, very straightforward, and the product information is clearly public. However, the layout arrangement is not quite right. Specifically, on the Homepage, this is the first page that customers will see when they enter your store. Therefore, we should prioritize branding on this page rather than displaying a list of products as currently done.
- Header Section: The proportion of this section relative to the entire page should only occupy 1/4. The menu bar should include additional sections such as FAQs or a shipping policy for your website.
- Body Section: You can use a hero banner and display catalog images of your products. Then, add information about ongoing store promotions (for example, the current 15% discount is only visible in a very small banner at the top of the header, which is not optimal in terms of position and display). After the promotion section, you can display Best Sellers or Store Picks products. You can also add a hyperlink or CTA button leading customers to the Products page to view more items.
- Footer Section: The "Subscribe to Emails" box should be placed in the center, and the background of this section should align with the website's color scheme. Additionally, you can include links to social media pages: Facebook, fanpage, Instagram, TikTok, etc.
Some websites you can take a look for reference: https://bleubird.com/ ; https://thepaperbunny.com/

3. User experience
I have quite unpleasant experience when trying to check-out. As you can see here, the header of the website overlay the check-out form, I have to scroll down to view all/see the button => You should adjust the ratio of the header to make sure it is not interruped the other elements on your store. And also, consider about responsive design for various devices like mobile phones, laptops, PCs, etc.

4. Product Presentation
- Consistent Background for Photos: Images should be uniform in display order (e.g., model photo - overview photo - close-up photo) and background (use a solid color if you can't invest in a professional concept photoshoot). This will make your products appear more professional and consistent.
- Separate Collections and Product Pages: Instead of combining them on one page, it’s better to separate the collections and product pages. This optimization improves the user experience by avoiding the need for customers to click a hyperlink and then scroll down to view products. The ideal flow should be: Go to the Collection page > Click the hyperlink of the Collection > Lead to the view products page of that collection.

You can take a look at this example:

If you find this helpful, please let me know by giving me a 'LIKE' or mark it as a 'SOLUTION'. 😊

Good luck!
Lindsey
BON: Loyalty Rewards Referrals

[Kate_WSQ]

Hi @TheDesiChic 

Thanks for sharing your store. I’m very impressed by your design. Here are some suggestions I would like to share with you. I hope these will be helpful for you:

• Missing Collections List on the Navigation Bar: Adding a dropdown list to show all collections without requiring customers to click into another page will improve the customer experience. It’s essential to minimize the number of clicks needed to reach products, as this helps prevent confusion and impatience during the shopping process.

• Detailed Product Descriptions: Enhance your product descriptions by including details such as material, size guide, and product features. This information helps customers make informed decisions and reduces the likelihood of returns. For example, including care instructions and fabric composition can be very useful.

• Customer Account Registration: Allowing customers to register an account can help you manage customer relationships more effectively. It also provides customers with the convenience of checking their order history and status. This feature can enhance customer loyalty and repeat purchases.
• Direct Communication Channel: Adding a direct communication channel, such as live chat, can significantly improve customer service. While contact forms are useful, they are not always user-friendly. Consider using the Shopify Inbox feature or an AI chatbot to provide instant responses to common questions. Pre-setting some questions and answers can make the chatbot more effective.

I hope these suggestions help you enhance your store and provide a better shopping experience for your customers. If you have any questions or need further assistance, feel free to ask!

[MooseDesk]

Hi @,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Optimize the header bar

You have a well-organized header bar with a logo, a navigation menu and a search bar, all of which help users navigate your site easily and find what they need quickly. 

But you can make it even better by:

• Making the header bar smaller: It should be appropriately sized to be easily recognizable without overwhelming the rest of the website. I recommend you resize it for a balance between visibility and not taking up too much space 
• Making the header sticky: Implement a sticky header that remains fixed at the top of the screen as users scroll down the page. Not only does it highlight important navigation options but also helps your customers navigate easily, thus driving more engagement.

2. Move the hero section to the top

I can see that your website already has a hero section with essential information like a high-quality image, a CTA button, and your brand’s slogan. 

However, the hero section should be the first thing visitors see when they enter your store. So I suggest moving it to the top, right below the header bar

3. Add more information to the footer section

The footer is often overlooked, but it's a valuable piece that can significantly enhance user experience and boost your website's effectiveness. Some of the elements you can consider adding are:

• Copyright notice: Clearly state the copyright owner and year.
• Privacy policy link: Link to your detailed privacy policy.
• Terms of service link: Link to your terms and conditions.
• Contact information: Include your address, phone number, and email.
• Social media icons: Link to your social media profiles.

4. Add live chat 

Not only does live chat allow for more personalized and engaging conversations but it can also increase conversions by offering sales assistance and upselling opportunities.

I suggest exploring MooseDesk, a free Live chat, FAQ & Helpdesk App. MooseDesk provides live chat, auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App