Serious Feedback Needed!

PolkadotPolish
Tourist
7 0 2

My site's been live for a week. Google Analytics is setup and Google ads are running, successfully driving traffic. Facebook and Instagram posts are going out and one post is boosted. Engagement is pretty good IMHO. I've added a newsletter popup which has had a few signups and lowered my bounce rate to a crazy 25%. I'm offering both a 15% grand opening discount and a 25% newsletter signup coupon. People are visiting my site, but few are making it past the home page.

But no one is adding anything to cart, let alone buying.

PLEASE TELL ME WHAT I'M DOING WRONG.

Please don't say impatience. 😉

https://www.polkadotpolishpottery.com

Replies 5 (5)
Tuecus
Shopify Partner
2589 78 376

Hello @PolkadotPolish ,

I just had look into your website, I observed few points on your website.

-> The item prices are too high.
-> You can Add blog page, Blog initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions and It is a huge opportunity to increase your company's visibility.
-> You can add the item reviews under product page, Item reviews can help give customers that additional propel they have to confide in your online shop and finish their buy. I would suggest including item reviews too, as reviews for customers to share their positive experience thus different customers can see the reviews and be influenced to purchase.
-> You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer. Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation. They are extremely powerful tools when it comes to strengthening your branding.
-> You can begin giving dedication focuses to your customers on various credits like joining, subscription, making a buy, taking into account message pop-ups, sharing or following via web-based media mean referral rewards. This will assist you with captivating your customers and hold them. You can compensate your customers to reclaim those focuses. At the point when you will offer focuses to them they will come back again later on to cause a buy to reclaim those focuses. This energizes rehash buys which expands deals and helps in holding your customers.

Hope this will HELPFUL!!

Further, if you like to implement customer engagement in your store I suggest you to install our Shopify app Tuecus. It helps for you Increasing of sales. And it gives you Attractive Customer Dashboard and Raises The Store Revenue. Customizations Available.

Thanks,
team Tuecus.

Apps Developer Team |
@Elist eBay Integration
@Tuecus-Customer Page
@Aliexpress Dropshipping & More
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AiTrillion
Shopify Partner
4161 244 729

Hey @PolkadotPolishThis is AiTrillion- an All-in-one Marketing Platform on Shopify. Here's feedback on your store:

- Add testimonials on the homepage.

- Product page look good. You have a great collection. Just maximize customer engagement and use engagement tools to build relationships with customers.

Missing Offers - You must show the offers and discounts banners on the store to collect emails and convert customers.

- Add a chatbot- Chatbots in your business save time. For instance, when used on your website they can provide fast, automated answers to most questions. This will engage your customers and prevent customers from waiting for a day or longer to receive responses as they would have in the past.

- For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.

- Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.

- Add a web push notification. It turns visitors into subscribers and subscribers into customers. You can retarget customers & send notifications of new updates and offers. It can be sent even when customers are not in your store and bring back the lost customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.

 

If you would like to implement the above features/ customer engagement or marketing tools in your store, you can install the all-in-one Shopify app AiTrillion. Bring all your marketing efforts to one place and don't bear the hassle of managing multiple apps in your Shopify store.

P.S- If you need help with setting up the features, I will be happy to help.

If you have any questions, feel free to ask.

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
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waytoapps
Shopify Partner
736 66 265

Hello @PolkadotPolish 

Hope you are doing good. your store looks nice and here are few suggestions.

Add few more products from different categories with ATC(add to cart) button, on the Homepage.

Add Blog page,  blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.

There are no reviews on the products. Add customer review app, so that customer can review on your products.

Add Testimonials or Reviews on the Homepage, which helps in building trust with other visitors.

You can also promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store  which helps to increase your sales further. Improve your conversions by directly reaching those who close to your customers.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store.

Thanks,
Waytoapps
EcomGeeks
Shopify Partner
1070 143 333

Hello @PolkadotPolish,

When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.).  I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.

screencapture-polkadotpolishpottery-2021-06-07-08_57_44.png

PAID ADVERTISING
Here are a few tips to help you with your paid ads:

  1. Target your ads, do not make your ranges to broad. Know your target audience and dial in to reach exactly who you intend to reach. Remember, high traffic is not a good thing if it’s the wrong traffic.
  2. When working with influencers, don’t be blinded by numbers. A large following does not mean success. Be cautious of bringing in “general traffic”, you want an influencer that is in your niche.
  3. Remember that every social platform has a primary user demographic. You want to create profiles and run ads on whichever platform your target demographic spends the most time. Check Social Sprout for the 2021 Social Media Stats.

SEO

bowl-seo.png
One very important piece of selling is getting the right kind of traffic to your store, your target audience ((high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you  reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here: 

Your main issue is you need sales so here is what I'd recommend.

I’d start local.

First, I’d take a step back and say “okay, what holidays or occasions are coming up”. End of the school year is coming up, people are looking for gifts for teachers so I would be creating pottery gifts for teachers. This could be a mug or a gift card, something like that:

I’d post online to local community Facebook pages, marketplace, join any handmade groups, etc. If there are online markets I would join them and definitely in person when they are up and running again.

I’d also approach local gift shops and flower shops to see if they are interested in carrying a selection of your products or collaborating with you.

With everything you do locally, make sure to include a business card with a discount for their next online order. This will create awareness that you have an online shop. Here is how to create a discount code: Here is a video on how to create discount codes:

You could also offer incentives such as free local delivery. I see you are offering it by entering a zip code at checkout, here is a better way to set it up:

If delivery is not an option, or if you want to offer two things, you could offer local pickup as well:

I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. Here is a video on how to add a free review app to your store:

Another thing you could do for marketing that would help you expand outside the local umbrella is to create videos of you making your products. You could either make them tutorials, teaching others how to make make pottery or paint pottery, which could potentially lead to a different type of income for you (a course) or you could do a voiceover and talk about something you are passionate about that will resonate with your target audience. This can be talking about running a small business, pottery tips, something about you personally or etc.  You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get AdSense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns AdSense money by allowing YouTube to place ads in his videos.

I’d encourage you to think outside the box. There are so many ways you could run with this.
1. Teach others how to make pottery or how to paint pottery (either online or in person - much like a “paint night”)
2. Sell DIY pottery paint kits (you could create something for kids or for adults - or both!)
3. Partner with other local small businesses and create products that would compliment their product (ie. a pottery vase to go with a flower shops flowers)

I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at ecomgeeksco@gmail.com for more information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

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PolkadotPolish
Tourist
7 0 2

I appreciate the feedback. However, the issue is that most visitors aren’t making it past the home page.