Shop conversions

obiscloset
Tourist
6 0 1

Hello all. 

I have received an influx of store sessions due to social media ads, yet, my visits are not converting!! Can you take a look at my store and give suggestions?

https://obiscloset.com/ 

Replies 5 (5)
waytoapps
Navigator
471 37 189

Hello @obiscloset 

Hope you are doing good. Your store looks nice and here are few suggestions.

Add a favicon which helps to find your store when customer had multiple tabs  in their browser.

Add Testimonials or reviews on the homepage to build trust with the visitors.

Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.

Update contact form in Contact us page.

Add terms, shipping and other policies on the footer section.

Promote your products on Facebook, Instagram and provide those social links on footer section.

You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store   which helps to increase your sales.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more,  if you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.

Thanks,
Waytoapps
PageFly
Shopify Partner
1939 270 1425

Hi @obiscloset,

This is PageFly - Free Landing Page Builder. I would love to provide my recommendations for your store based on 6 years of providing solutions for about 100.000 active Shopify merchants.

I like how you have:

  • Coupon pop-up

 have some comments and suggestions for you to better your store: 

1. Add favicon to your store

Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.

2. Hero section optimization

- Your hero background image is impressive but you lack the heading and sub-heading to explain what you are selling. As a visitor I'm pretty confused what you want to introduce to me

Screen Shot 2021-10-18 at 11.09.01 AM.png

3. Make the menu sticky

  • A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. 
  • A sticky navigation bar will help customers navigate themselves from every part of the homepage to any page of your store more conveniently.

4. Best selling product section

- You should include more picture: product picture (focused on product) and then pictures taken when the dogs try them on.

- Your product page also needs more product images: https://obiscloset.com/products/turtle-neck-sweater-pre-order?variant=41184851198103 

- I think you should have a featured collection section to show many more products you have cause once visitors feel like you do not have what they want they will leave. Better to show everything you have

5. Home page structure

- I think the home page structure needs improvement. You can check the anatomy of a homepage here 

6. BFCM Section / Promotion

BFCM is coming. You can amplify your sales in holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page.

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If you want more flexibility to personalize your pages, I'd love to introduce our product PageFly Landing Page Builder with 24/7 support live chat. PageFly has a Free plan where you can use all features and create different page types so I hope give us a try.

If you find my comment useful, please let me know by giving it a Like. Thank you!

PageFly

PageFly - Advanced Shopify Page Builder - Empowering 100.000+ active merchants.

Check our Evergreen List of Best Platforms To Sell Online.

Opinew
Shopify Partner
55 4 22

Hi @obiscloset,

Warm greetings from Opinew Team! 

I hope you are doing great! I just had a look at your website, and I would like to share my experience hoping they are helpful for your store. 

Home Page

  • Add a favicon to help strengthen your brand: A small icon added to your store’s web address that helps build trust from your customers. You can check out this guide from Shopify on how to do it: https://help.shopify.com/en/manual/online-store/images/add-favicon
  • Add a captivating hero banner to attract your visitors: This is the first thing your visitors will see when they land on your website, and it can decide whether they want to engage with your store . You should invest in an eye-catching hero banner with a clear message that instantly grabs your visitor’s attention, and encourage them to discover more on your site. If you have sale offer/ promotion running on your store, you can add it in the banner section and notify your potential customers and encourage them to take action
  • Improve Quick Links in the footer area: You should include enough information in the footer area, including your About Us page, Contact us, Shipping/ Return policy, Social Media as it helps your potential customers navigate easily on your store, and it’s good for SEO purpose also

Opinew_0-1634543992329.png

  • Add a product description to your Featured product and Best Selling products: You should include this important piece of information on your Featured product/ Best selling product list 

Opinew_1-1634543992422.png

Product Page

  • Include your Shipping/ Return policy: Provide your visitors with enough information they should know about a product. The more details you provide, the more confident your customers may find to purchase a product from your store. 
  • Use separate link for size chart: You can use separate link to size chart and include it in the product description, ensuring a smooth shopping experience
  • Display sticky Add to cart bar: This option allows your customers to instantly select an option without scrolling up to the product description section 

If you find my answer helpful for you, don’t forget to give it a thumbs up or mark it as a solution to let me know. I wish you all the best of luck with your store.

Opinew Team.

Opinew - Product Review App | Boosts your Shopify store’s conversions with reviews rich in UGC.
Import reviews from Amazon, eBay & AliExpress in 1-click and request verified reviews from purchase.
PeterhJKs
New Member
2 0 1

what theme are you using? @obiscloset 

UpPromote
Shopify Partner
87 2 15

Hi @obiscloset ,

 

This is UpPromote: Affiliate Marketing - We are the no.1 Affiliate marketing on Shopify app store. I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance. 

I totally you are just starting your business. Firstly, congratulation for your first step. It would be hard at the beginning. Most other business would be same as you when beginning, and now they are successful. So be patient!

 

1. Your online store

I have just taken a quick look at your website. The plus points are:

  • You selling products are interesting
  • You also divide your products into different categories. So customers easily find different types/ colors of the products they are looking for.

 

However, here are some suggestions for improvement and I hope you find it useful:

 

1.  Add heading, brand slogan on your homepage 

Screenshot_6.png

As a customer, I'm confused what you are selling. So you can add heading, your brand slogan to introduce about your products. Furthermore, you can set the menu header outside of your homepage. So your customers can easily reach out to the menu. 

2. Setting a sticky menu 

If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky. This helps customers to reach out to the menu and access the navigation bar at anytime. 

On other hands, if you need some suggestions you can consider to improve, I think the comments from Pagefly are useful and valuable for you to follow. They are an expert in this factor, so their suggestions will be good advices to you in improving your website.

Furthermore, you should try to sell your products to different social channels such as Facebook or Instagram and link them to your website. The more place your products existed, the more customer will know you.

 

Regarding marketing strategy, I think you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time.

 

Tip 1: Sell your products in social channels such as Facebook and Instagram 

The top social media networks include: Facebook; Twitter; Instagram; Snapchat; LinkedIn; TikTok; Pinterest; Youtube. You should open your store on different social media channels, such as creating page, Instagram account. Then link them to your website. That will help you to get more sales from diversity sources. 

However, they are popular methods to viral your products faster. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues. 

 

Tip 2: Using affiliate marketing

My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your.  Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

 

How to publish your affiliate registration on your menu bar?

You can add the affiliate registration form on the shop menu, so any visitors who visit your site can easily approach your affiliate campaign.

Your affiliate can create an account and log in right in your shop, which is really simple and convenient.


Screenshot_7.png

 

The advantages of affiliate Marketing compared with other methods

 

1. Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

 

2. Make extra income

The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget. 

The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn. 

UpPromote_5-1634549150238.png

 

 

3. Brand Awareness

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

 

4. SEO Value

Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.

 

5. Customer Data

UpPromote: Affiliate Marketing provides you valuable data and insight into how, where and why your customers are buying, which you can then use to make smarter marketing decisions in the future across other channels.

 

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I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

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