Hope you are doing good. Your store looks nice and here are few suggestions.
Add a favicon which helps to find your store when customer had multiple tabs in their browser.
Add Testimonials or reviews on the homepage to build trust with the visitors.
Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
Update contact form in Contact us page.
Add terms, shipping and other policies on the footer section.
Promote your products on Facebook, Instagram and provide those social links on footer section.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales.
There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.
You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, if you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.
This is PageFly - Free Landing Page Builder. I would love to provide my recommendations for your store based on 6 years of providing solutions for about 100.000 active Shopify merchants.
I like how you have:
have some comments and suggestions for you to better your store:
1. Add favicon to your store
Having a favicon for your store will make your store unique and help customers easily recognize it. You can check this article to know how to add it.
2. Hero section optimization
- Your hero background image is impressive but you lack the heading and sub-heading to explain what you are selling. As a visitor I'm pretty confused what you want to introduce to me
3. Make the menu sticky
4. Best selling product section
- You should include more picture: product picture (focused on product) and then pictures taken when the dogs try them on.
- Your product page also needs more product images: https://obiscloset.com/products/turtle-neck-sweater-pre-order?variant=41184851198103
- I think you should have a featured collection section to show many more products you have cause once visitors feel like you do not have what they want they will leave. Better to show everything you have
5. Home page structure
- I think the home page structure needs improvement. You can check the anatomy of a homepage here
6. BFCM Section / Promotion
BFCM is coming. You can amplify your sales in holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page.
If you want more flexibility to personalize your pages, I'd love to introduce our product PageFly Landing Page Builder with 24/7 support live chat. PageFly has a Free plan where you can use all features and create different page types so I hope give us a try.
If you find my comment useful, please let me know by giving it a Like. Thank you!
Warm greetings from Opinew Team!
I hope you are doing great! I just had a look at your website, and I would like to share my experience hoping they are helpful for your store.
If you find my answer helpful for you, don’t forget to give it a thumbs up or mark it as a solution to let me know. I wish you all the best of luck with your store.
Hi @obiscloset ,
This is UpPromote: Affiliate Marketing - We are the no.1 Affiliate marketing on Shopify app store. I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance.
I totally you are just starting your business. Firstly, congratulation for your first step. It would be hard at the beginning. Most other business would be same as you when beginning, and now they are successful. So be patient!
1. Your online store
I have just taken a quick look at your website. The plus points are:
However, here are some suggestions for improvement and I hope you find it useful:
1. Add heading, brand slogan on your homepage
As a customer, I'm confused what you are selling. So you can add heading, your brand slogan to introduce about your products. Furthermore, you can set the menu header outside of your homepage. So your customers can easily reach out to the menu.
2. Setting a sticky menu
If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky. This helps customers to reach out to the menu and access the navigation bar at anytime.
On other hands, if you need some suggestions you can consider to improve, I think the comments from Pagefly are useful and valuable for you to follow. They are an expert in this factor, so their suggestions will be good advices to you in improving your website.
Furthermore, you should try to sell your products to different social channels such as Facebook or Instagram and link them to your website. The more place your products existed, the more customer will know you.
Regarding marketing strategy, I think you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time.
Tip 1: Sell your products in social channels such as Facebook and Instagram
The top social media networks include: Facebook; Twitter; Instagram; Snapchat; LinkedIn; TikTok; Pinterest; Youtube. You should open your store on different social media channels, such as creating page, Instagram account. Then link them to your website. That will help you to get more sales from diversity sources.
However, they are popular methods to viral your products faster. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues.
Tip 2: Using affiliate marketing
My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your. Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.
How to publish your affiliate registration on your menu bar?
You can add the affiliate registration form on the shop menu, so any visitors who visit your site can easily approach your affiliate campaign.
Your affiliate can create an account and log in right in your shop, which is really simple and convenient.
The advantages of affiliate Marketing compared with other methods
1. Low investment but high cost effective
In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.
In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market.
2. Make extra income
The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget.
The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn.
3. Brand Awareness
A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.
4. SEO Value
Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.
5. Customer Data
UpPromote: Affiliate Marketing provides you valuable data and insight into how, where and why your customers are buying, which you can then use to make smarter marketing decisions in the future across other channels.
I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing
If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!