Shop does not convert at all

[Nascher]

Hey guys,

my shop is not doing good at all. We had a couple of visitors (300) via meta ads but none of the sessions converted. We didnt even have someone who added a product to his cart. The ads are the same pictures as our product pictures so the customer does not get surprised and gets what he is looking for.

The link of the ads link directly to the product pages.

https://vezuvclothing.com

Please help us out.

[SealSubs-Roan]

Hi @Nascher !

I can see here that your shop is still new. No to low sales for new stores are normal and will need to be introduce to public more. Try to make video advertisements about your store and products to different platforms such Tiktok, Facebook, and Instagram. I highly suggest that you check these articles out to know more tricks how to boost your sales: How To Increase Sales: 13 Techniques To Make More Money Online and How To Make Your First Ecommerce Sale—Fast (Tutorial).

[MooseDesk · Accepted solution]

Hi @Nascher,

Thanks for reaching out to the community. This is MooseDesk - Customer Support Helpdesk/FAQ App. 

Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Streamline Entry Process:

The initial page that requires customers to click a button to enter the store is a barrier. Most customers may not click through and could leave without exploring your site. Consider allowing direct access to the store to improve user retention.

2. Add a Hero Section:

Your homepage would benefit greatly from a hero section. This should introduce your store, highlight your unique selling points, and showcase your main products. It's crucial to make this section visually appealing and informative to capture and retain visitor interest immediately.

Here is an example: 

3. Product Collection Overview:

A product collection section on the homepage will give customers an overview of what you offer. Even if you currently have only one product line, this section will be valuable as you expand your offerings in the future.

You can follow this example:

4. About Us Section:

Including an "About Us" section on your homepage will help build an emotional connection with your customers. Sharing your story, values, and mission can foster trust and make customers more likely to purchase from you.

5. Reviews/Testimonial Section:

Adding a section for customer reviews and testimonials can build credibility and trust. Potential customers are more likely to buy when they see positive feedback from others who have purchased from your store.

6. Sales Promotion Section:

Highlighting sales promotions on your homepage can draw attention to special offers and discounts. Including a time-sensitive element can create a sense of urgency and encourage customers to make a purchase.

7. Strategic CTA Buttons:

Place call-to-action (CTA) buttons strategically throughout your homepage. These buttons should guide users to different sections of your site, increasing engagement and helping customers find what they need more easily.

8. Product Image Slider:

Implement a slider for your product images so customers can view all images without extensive scrolling. This will enhance the browsing experience and make it easier for customers to see all available options.

9. Size Chart in Product Descriptions:

Including a size chart directly in the product descriptions will help customers make informed decisions quickly and reduce the likelihood of returns due to sizing issues.

10. FAQ, Contact Us, and Chat Widget:

Adding an FAQ page will address common customer concerns, while a Contact Us page and a chat widget will facilitate real-time communication, making it easier for customers to reach out with questions or issues. 

To address this, I recommend using MooseDesk, an app for creating unique FAQ pages for your customers. Besides helping you creating your FAQ and Contact us page, we also provide a helpdesk/live chat system for your customer support. 

Here are some of our templates: 

FAQ page: 

Contact us page: 

Besides live chat and sending tickets, our widget also includes options for order tracking and contact through WhatsApp, allowing your customers to quickly track their orders and providing another alternative for them to chat with you. You can also add your FAQs to the widget so customers can search for answers quickly.

The best part is that we offer various customization choices so you can customize and match with your store's aesthetics. 

Since our app is now available for free, all current users will be considered as early-bird users and get to enjoy all our current features for free forever!

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - Customer Support Helpdesk/FAQ app