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Congrats on your new store! I’m Richard Nguyen- CRO Expert at PageFly- Free Landing Page Builder. I’d like to give you some feedback and suggestions for over 100.000 merchants to help increase conversion rates for your store based on 6 years of experience.
I like how you have:
- Clear header section
- Collection list on your front page
- Have secondary hover state
- Have clear Shipping and Refund information
Besides these things, I have some comments and suggestions for you:
1. Make a Sticky Header
Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
So that when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.
2. Create a more Call-to-action Hero banner with a clear CTA button.
The hero banner is the first thing visitor see when visiting your site. So make sure from this first impression, you can tell your customers who you are and what you sell, also encourage them to engage with your store by using CTA button. From what I see, the hero banner on your Homepage is being cropped and doesn't have any button. This banner can also show your discount, which you place at the bottom of the page. Also, you can add an announcement bar on top of your header to promote your discount to new visitors.
3. Collection list on Homepage and collections page/product list
I like how you place the collection list right under the banner, which helps customers know the product lines of your store. But I think you should only show the featured collection on this part.
Then maybe add some product list under with Heading like "Featured products", "On Sale", "Last chance"...
- Also, consider adding Call To Action Buttons to your product lists and collection list. About the product list (both on Homepage and Collection page), I think we can improve on Displaying a Secondary Thumbnail on Hover. Users need as much visual information as they can get about products in the product list, and displaying only a single static image is a missed opportunity to provide additional visual details.
- For your store product, besides standard “Cutout" thumbnails, you can add a hover image such as “Product Variant".
- Add a CTA button like “Shop now" or “Add to cart" in the product list.
4. Product page, Display or Link to the Return Policy from the Main Product Page Content
Even if the return policy is located in the sitewide header or footer, it can be difficult to find. Customers will hesitate to shop online because they are not able to fully see, hold, or test a product before buying it. Return and exchange policy should be findable on the product page.
The actual return policy, in particular, the duration and the payment of return shipping, is highly impactful to site conversions. However, you should take extra care to make your policy easy to read and clear for customers.
4.1. Use Delivery Date
Many users don’t want to wait until checkout to know when they’ll receive their order, and “Delivery Speed” requires users to estimate when they can expect to receive their order.
Provide a delivery-date estimate, or delivery-date range, near the “Buy” section.
When viewing an estimated delivery day like “Standard Shipping — 3 business days. Get it by Aug 20”, visitors get the urgency to make the purchase.
4.2. Link to the Return Policy from the Main Product Page Content Even
Display or Link to the Return Policy from the Main Product Page Content
Even if the return policy is located in the sitewide header or footer, it can be difficult to find. Customers will get hesitant to shop online because they are not able to fully see, hold, or test a product before buying it. Return and exchange policy should be findable on the product page.
The actual return policy, in particular, the duration and the payment of return shipping, is highly impactful to site conversions. However, you should take extra care to make your policy easy to read and clear for customers.
You can check out our templates for more inspiration for your page. Feel free to check our blog article as well. A Page Builder can be seen as a good choice for you to have an attractive and powerful page quickly. You will have lots more time focusing on strategies.
You can consider checking PageFly - Free Page Builder to create a more impressive look for your store to really increase conversion, also please take a look at this guide from PageFly, hope it helps!
If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!
Congrats on your new store! I’m Richard Nguyen- CRO Expert at PageFly- Free Landing Page Builder. I’d like to give you some feedback and suggestions for over 100.000 merchants to help increase conversion rates for your store based on 6 years of experience.
I like how you have:
- Clear header section
- Collection list on your front page
- Have secondary hover state
- Have clear Shipping and Refund information
Besides these things, I have some comments and suggestions for you:
1. Make a Sticky Header
Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.
So that when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.
2. Create a more Call-to-action Hero banner with a clear CTA button.
The hero banner is the first thing visitor see when visiting your site. So make sure from this first impression, you can tell your customers who you are and what you sell, also encourage them to engage with your store by using CTA button. From what I see, the hero banner on your Homepage is being cropped and doesn't have any button. This banner can also show your discount, which you place at the bottom of the page. Also, you can add an announcement bar on top of your header to promote your discount to new visitors.
3. Collection list on Homepage and collections page/product list
I like how you place the collection list right under the banner, which helps customers know the product lines of your store. But I think you should only show the featured collection on this part.
Then maybe add some product list under with Heading like "Featured products", "On Sale", "Last chance"...
- Also, consider adding Call To Action Buttons to your product lists and collection list. About the product list (both on Homepage and Collection page), I think we can improve on Displaying a Secondary Thumbnail on Hover. Users need as much visual information as they can get about products in the product list, and displaying only a single static image is a missed opportunity to provide additional visual details.
- For your store product, besides standard “Cutout" thumbnails, you can add a hover image such as “Product Variant".
- Add a CTA button like “Shop now" or “Add to cart" in the product list.
4. Product page, Display or Link to the Return Policy from the Main Product Page Content
Even if the return policy is located in the sitewide header or footer, it can be difficult to find. Customers will hesitate to shop online because they are not able to fully see, hold, or test a product before buying it. Return and exchange policy should be findable on the product page.
The actual return policy, in particular, the duration and the payment of return shipping, is highly impactful to site conversions. However, you should take extra care to make your policy easy to read and clear for customers.
4.1. Use Delivery Date
Many users don’t want to wait until checkout to know when they’ll receive their order, and “Delivery Speed” requires users to estimate when they can expect to receive their order.
Provide a delivery-date estimate, or delivery-date range, near the “Buy” section.
When viewing an estimated delivery day like “Standard Shipping — 3 business days. Get it by Aug 20”, visitors get the urgency to make the purchase.
4.2. Link to the Return Policy from the Main Product Page Content Even
Display or Link to the Return Policy from the Main Product Page Content
Even if the return policy is located in the sitewide header or footer, it can be difficult to find. Customers will get hesitant to shop online because they are not able to fully see, hold, or test a product before buying it. Return and exchange policy should be findable on the product page.
The actual return policy, in particular, the duration and the payment of return shipping, is highly impactful to site conversions. However, you should take extra care to make your policy easy to read and clear for customers.
You can check out our templates for more inspiration for your page. Feel free to check our blog article as well. A Page Builder can be seen as a good choice for you to have an attractive and powerful page quickly. You will have lots more time focusing on strategies.
You can consider checking PageFly - Free Page Builder to create a more impressive look for your store to really increase conversion, also please take a look at this guide from PageFly, hope it helps!
If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!
