Shop Feedback

[carodeal1]

Hi there,

I launched my small business 3 weeks ago. We offer patches and direct-to-film transfers to crafters, small apparel businesses and whoever is looking for an easy way to customize clothing. I would love to get some general feedback on design, products, prices, copy, etc.

Thank you!

http://artfultransfers.com

[carodeal1]

Hi, thanks for your reply. I am actually looking for feedback and not to discuss engagement. I simply want general feedback. Thanks!

[TheUntechnickle]

Hi there!

Congrats on launching your business! I took a look at your store, and I have a few suggestions that could help improve the user experience and drive more conversions:

Home Page Improvements:

• Banner Width: It would look more cohesive if your homepage banner stretched full-width across the screen, removing the blank spaces on the sides. This small tweak will make your store feel more polished.
• Spacing: Adding more margin and padding between sections like "Fall Vibes" and "Full-Size Patches Collection" will help the page breathe and look more organized.
  
  

Product Page Optimizations:

• Compare at Price (Anchor Effect): Adding a Compare at price (showing a discounted price next to the original) can create the anchor effect, making customers feel like they're getting a deal. This is a proven method to increase conversions.
• Social Proof (Reviews): Reviews are critical! Adding customer reviews or testimonials to your product and home pages will build trust with new visitors and help increase sales.
• Urgency: On your Product Detail Pages (PDP), you already have added elements of urgency like “Only 10 left in stock – order soon!”,however, style it in a way that it pops out. Currently, it's just very plain.
• Unique Selling Points (USPs): Adding small icons and text for key USPs like “Free Shipping,” “High-Quality Materials,” and “Easy Application” beneath the Add to Cart button will help build trust and highlight your product benefits.
• Patch Size Description Formatting: I noticed the Patch Size section looks a bit misaligned. Putting this in an accordion format and keeping it open by default would improve the overall organization.
• Show Offers: If you’re running any special offers, make sure they’re clearly displayed on the product pages. It helps create a sense of value and entices customers.
• Add to Cart Button: Consider adding a quick Add to Cart button on product cards across your homepage and collection pages to streamline the shopping experience for users.
• "You May Also Like" Section: You might want to increase the size of the product cards in the You May Also Like section. Also, consider toning down the yellow background to make it less visually intense.
  
  

General Copy Advice:

• Descriptive Product Titles: Ensure your titles include both the product name and type (e.g., “Fall Vibes – Iron-On Patch”) for clarity and SEO purposes.
• Benefit-Driven Descriptions: Focus on how your products benefit the customer. For instance, “Digitally printed transfer” can be framed as “Get crisp, vibrant designs that last for years.”
• Emotional Language: Use language that makes your customers feel excited or inspired. For example, “Unleash your creativity and personalize your wardrobe effortlessly.”
• Call to Action: Add a strong call to action like “Get yours today and start customizing!” to nudge visitors toward making a purchase.
• SEO Optimization: Use relevant keywords in your titles and descriptions for better search visibility, like “high-quality iron-on patches perfect for customizing jackets and bags.”
  
  

Additional Suggestions:

• Loyalty Programs: Consider adding a loyalty or referral program to incentivize repeat customers.
• Email Capture: Add a prominent email capture section to grow your list for future marketing, offering something like a discount for first-time customers.

That’s it for now! You’ve got a great concept, and with these small tweaks, I’m confident you’ll see even better results. Feel free to reach out if you need more feedback!

Best,
Shubham | Untechnickle

[carodeal1]

Thank you so much, your feedback is extremely helpful, I will definitely have a look at all these things.

[MooseDesk]

Hi @carodeal1,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Homepage Focus:

The homepage should focus on introducing your brand, showcasing collections, and guiding customers to explore your product range, rather than featuring individual products. Highlight broader categories or themes to keep the homepage engaging and organized for better user experience.

Consider removing this product from your homepage: 

2. Revamp the Hero Section:

The first banner your customers see should not focus on promoting a specific collection. Instead, it should introduce your store and what you offer. Make it clear and appealing to instantly communicate your brand's core message, enticing visitors to explore further.

You can follow this example: 

3. Browse by Product Type and Theme:

After the hero section, include a "Browse by Product Type" and "Browse by Theme" section. This will provide your customers with an overview of your product lines, helping them quickly determine if your store meets their needs.

4. Trending Collections:

Incorporate collections such as Fall Vibes, Full-Size Patches, and Halloween under a "Trending" section. This creates a sense of urgency and interest, guiding customers toward popular collections while maintaining a clean, professional layout.

5. Add an About Us Section:

Briefly introduce your store on the homepage, allowing customers to learn about you without navigating away. You might also add a CTA to a dedicated "About Us" page for those who want to explore more, keeping them engaged on your website.

6. Customer Testimonials/Reviews:

Showcase testimonials or reviews from previous customers to build trust. This boosts confidence in new visitors and encourages them to make a purchase.

7. Sales and Promotions Section:

Add a dedicated space to highlight current sales and promotions. You can also use a pop-up offering 10% off for first-time visitors, ensuring they notice your promotions right away.

8. Footer Enhancements:

Revamp the footer to include your store's contact information. This reassures customers that your store is legitimate and accessible.

9. Visual Consistency:

Avoid placing a white section between the yellow and black sections. Instead, ensure the color transitions are smooth, perhaps by extending the yellow or black sections, depending on your preference.

This is the section I mention:

10. Image Slider:

Place product images in a slider so that customers can easily browse without excessive scrolling, improving navigation and the overall experience.

11. Communication Widget:

Consider adding a communication widget for live chat, ticket submissions, and order tracking. This will make it easier for customers to get help and stay updated, boosting overall customer satisfaction.

I suggest exploring MooseDesk, a FREE LiveChat, FAQ & Helpdesk App that can help your support experience easier, better, faster!

With MooseDesk's Omnichannel Support, you can engage with customers through live chat, manage inquiries with a robust ticket system, and provide quick responses via a WhatsApp button. 

Or you can let customers resolve questions faster with in-built FAQ, Order tracking module, and more.

With FAQ builder, here are some of our templates: 

FAQ page: 

Contact us page: 

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you nice day ahead

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[carodeal1]

Great feedback and ideas, thank you very much!

[Waletech]

Focus on improving your website design, refining product descriptions, adjusting competitive pricing, enhancing copy to engage your target audience, leveraging social media and influencer marketing, and encouraging customer reviews to boost trust and sales.