Shop Up and Running! Whatcha Think?

[SweetLightsCand]

Sweet Lights Candles

Ta da!! I've done it! I've finally got my candle store front up and running. Took a while to figure out some Shopify customization buttons, but I think I got the basics down.

Can I get some crit on my products and layout? I took all the photos myself, created own logo and own the LLC. It was a lot of work and hopefully that shows as you brows the page. I have zero traffic right now as I have not begun that fun side of marketing yet, but I want to make sure the page is welcoming and makes a good first impression. 

Any thoughts? Would love some feedback on the items, descriptions, and anything else that comes to top of mind upon seeing the launch page.

Thank you all kindly and happy Monday.

[PageFly-Richard]

Hi @SweetLightsCand ,

This is Richard from PageFly - Landing Page Builder, I’d love to give you my suggestions as hereby:

HOME PAGE

1> Change the color of the CTA button:

The way the CTA colors stand out against the background colors is one way they do this. Increasing the contrast between the colors on your homepage or product page and your CTA will increase exposure and boost conversions.

You could consider using the hover effect to show the button in a contrast color, such as black or gold. Additionally, this button doesn't link to any URL, please link to the right collection page to make sure you don’t miss any conversions.

2> Add images to the slideshow

It lacks images from slide 2 and slide 5, please add all the images to the slideshow to make sure the page looks nice and consistent.

3> Include direct links in the footer to the "Return Policy" and "Shipping Info" pages.

Can the item be returned? was a common query from test participants regarding return policies and practices while making an online purchase. Do I have to foot the bill for return shipping? How much time do I have to return something? Does the shipment time count toward that deadline? The answers to these questions are frequently crucial to a user's purchasing choice because they must have faith in their ability to return the goods if there is a problem and be reassured that the return process will be easy and uncomplicated.

Currently, your footer has a lot of negative space, you could add some of your latest collections, customer section, story and contact us sections, etc.

You may also add the following sections to your homepage to increase conversions:

• Increase sales by emphasizing your featured products: when the homepage failed to adequately emphasize why the business and its products were unique, subjects quickly lost interest in the brand and were more likely to leave the site.
• Include social proof/testimonials on your homepage to boost brand credibility.
• Add your brand's story/feature to increase interaction.
• Run promotion / ads campaigns to reach your target audiences.

PRODUCT PAGE

1> Show products 'in scale' at all times.

When only classic "Cut Out" photographs are provided, which just show the goods on a white background, customers have a much harder difficulty gaining an accurate impression of the product's total size, which is crucial information for many users. When seeing product photographs on the web, this important and instantaneous sense of a product's size is considerably more difficult to obtain.

2>  Display a minimum of 5-6 reviews by default

Customer testimonials are evidence of your product's quality. This section will assist you in gaining the trust of your customers. For each product, you may display rating stars or add user reviews in the form of text and images.

When it comes to internet shopping, reviews are vital. You can also include consumer testimonials in the form of blogs or reviews.

You can add some 5-6 default reviews here:

3> Add cross-sale items 

Cross-selling is advantageous for a variety of reasons:

• There is no effect on the original purchase. Cross-selling after purchase allows customers to add more items to their cart without jeopardizing their original order's conversion. There is no interruption to the customer's original sales funnel.
• The conversion rate has improved. Because buyers don't have to enter their payment information again, one-click post-purchase upsells convert better.

Hope it helps and happy selling!

Warm regards,

Richard | PageFly

[SweetLightsCand]

Oh damn! Thank you, Richard! Really appreciate the time you took to crit my layout. I'm going to for sure do everything you suggested. Just need to figure out how to mess with the custom page layout options.

I don't even know why I can't see were the other two messages are in this thread/topic. I see I have 3 replys but only see yours...hmm...

But thanks again! You're a rock star.

[QuickCEP-]

Hi @SweetLightsCand ，

This is QuickCEP, an automated and refined marketing software that can help you boost sales.

I’ve checked your website and found that some content needs to be optimized. Here I will give you some points of advice for your reference. For basic content testing, it’s recommended to use OOMaster.

You’d better put the text on the right side to the left on the picture, in the blank on the right, it’s recommended that display the main products sold in the store to increase the sales. Make good use of these important resources.

This location has not completed construction yet, you need to further optimize this location, perfect it, give customers a whole shopping experience, so that customers can feel your professionalism.

There are some payment and social media icons missing here. You need to add these icons in this position to improve consumers’ trust on the website.

Your website still lacks customers comments. In fact, it is one of the necessary ways to build user trust. Give them the opportunities to see what the products look like in real life would facilitate customers to purchase, most importantly, boost the conversion rate.

Your website still lacks some marketing tools and service strategies. You need to add marketing modules to your website. The specific example is shown in the figure below:

Add discounts information in the pop-up window, and guide users to leave their contact information like emails, thereby facilitating the retention rate of customers. You also need to add a chatbot or a consulting window on the sidebar to solve problems in the purchase process and encourage them to buy product.

A specific example is shown in the figure below:

If you find this answer helpful, please give us a Like and Accept the solution.

Best Regards,

QuickCEP

[SAN_MSWEB]

Hi @SweetLightsCand!

I hope you are doing good and welcome to the Shopify Community!

This is MS Web Designer (Top Rated Shopify Certified Experts and eCommerce Consultant from Singapore).

Thank you for sharing your store URL as this allowed me to go through your website. You have a beautiful store!

Mentioning a few pointers that I think will be useful:

- Change the background color of your CTA. Its too white!

- Website needs a favicon

- Please add your policies on the home page footer. Ex: Contact, Privacy Policy, Return Policy, Terms of Services, FAQ. This generates trust on your store. The present template is still on default.

- Product page needs reviews. This also builds trust on your website.

- Product page has an FAQ section that's empty.

- No Social Media Icons on Home Page? This helps bring in more traffic to your store.

- Consider using the 'Coupon Discount on Cart' App from the Shopify App store for all your discounting needs. This App shows all available discounts to the customer right at Cart Page in popup mode. Thus boosting sales.

- Footer section needs more work. Still on default.

- I believe you are not accepting returns. Request you to reconsider. This might affect sales. In this case, make sure your reviews are strong so the site generates trust to gather sales.

-  Speed Optimization is an option for your website if you need it. Your site now scores 77 on mobiles and 90 on desktops. A fast website scores 90+. This affects your search engine ranking. I don't think your present scoring is an issue. It's good.

 

That's about all I could notice from a glance at your store.

Final verdict: Please complete the site before you get into selling. The site needs more trust presently. This in turn will affect sales.

Feel free to connect us if you have any questions! Email address mentioned below.
We'd love to assist you in any way possible!

Best of luck and Regards!

MS Web Designer

Shopify Experts.

[flareAI]

Hello @SweetLightsCand,

Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.

Please consider liking and accepting the solution if it helps.

I've taken a look at your store and have some suggestions to increase the conversion rate.

1. Add favicon to help visitors locate your page easier when they have multiple tabs open. Also it will add overall branding consistency and their absence might be seen as unprofessional.
2. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
3. Display store's contact info like phone number, email address, and office address in the Contact Us page.
4. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
5. Add social media for the store to increase the traffic
6. Optimize your footer with a more professional and functional look. Add pages like Contact Us, About Us, Privacy Policy, Terms of Service, etc to the footer.
7. Add a FAQ page to provide information on frequent questions or concerns
8. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
9. Use Trust Badges
Trust badges are crucial for every eCommerce store. Until people trust you with their credit card information, they won't make a purchase. A few ways to establish trust with potential customers are: Install an SSL certificate in your store, display small images of credit cards and other payment options, add social buttons that take your customers to your social media accounts, display your contact info (phone number, email address, and office address) prominently.
10. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
11. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
12. Replace all placeholders in the footer with the right content and links

13. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They'll know the types of data you're collecting, why you're collecting, protects the seller from bad customers, and ensures that buyers know exactly what to expect when they order a product.

You will get more organic sales when your products are found on free sales channels like Google Search and you will start getting order conversions for virtually zero cost. flareAI does stuff for you saving you time & expense. flareAI works every day for you, tapping into Google Search and 20+ of world's best & biggest free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[Kelly_Wilson]

Hi Jessica!

Hey first off - congratulations on your new store!  That's so exciting!  It's evident that you put a lot of work into it, nice job there. 🙂

My name is Kelly Wilson and I'm with The Hauser Design Group - we're a Shopify Partner.

If you're looking for some constructive criticism, I'll share a few thoughts (these are just mine so feel free to use or lose them) 🙂

• Homepage: when I try to click on the blue "Shop All" button, it won't take me anywhere (ideally it would link to the Catalog page)
• Product page: below the main image & description, there's an "Answer your customer's common questions" box and I think it still has placeholder content which you may want to update or remove
• Site footer: Update the middle column (or remove) and add your logo to the 3rd column

I hope this helps! 🙂

Thanks,

Kelly