Shopify Emails - How do I add Customer First name to the emails?

New Member
1 0 5

I see a bunch of documentation on editing the email notifications. How do I make marketing emails dynamic to add customer info from customer account? 

Replies 14 (14)
Shopify Staff
Shopify Staff
480 68 136

Hi, @noopk!

I'm Miles from the Social Care team at Shopify. Thanks so much for your question.

At the moment, one of the known limits of Shopify Email is we currently don't offer personalisation of emails. It is something we're looking at including in the future though, similar to notification templates using liquid. As this is a known limitation, I've added this feedback to our email team so they know you're looking for this customization.

It's great to hear you're using Shopify Email. How are you finding it so far? If you need any other help with it, check out our handy guide:


Miles | Social Care @ Shopify 
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8 1 3

Hey hey!

Most ESPs/email marketing platforms will have this built in dynamically. Funnily enough we published a blog on this last month and knowing your customers names is one of the top things to get right.

23 0 15

7 months later and this basic function is still missing?? 

New Member
1 0 4

Hi Miles,

hope you're well. Has there been any update on this yet please? Keen to include first names in emails otherwise I'm not sure why Shopify bothered with offering the email feature as no one reads an email that says "Hi," or "Hey you," etc.

Apologies if this has been sorted and I can't find it online. I look forward to hearing from you.

Thank you.


New Member
1 0 3

Same, looking to see if they added this feature in yet. If not, doesn't make much sense to use this Email Marketing Platform!

109 5 32

Probably best to still use an app at this point.  Klaviyo is always a go to, but you can find the full marketplace listing here:

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8 0 3

A customer suggestion for a basic need that should already be a part of our service??? QUICK SOMEBODY BUILD AN APP SO WE CAN NICKLE AND DIME THESE IDIOTS EVEN MORE!

Seriously you dummies, its email marketing. You already have {{ customer.first_name }} in your templates, why are you so stingy at letting your customers have basic functionality?

43 0 7

+1 for adding this super basic functionality please! We'd use it but without being able to at least add a customer's name... that's a dealbreaker.

4 0 1

I know, it's shocking. We are also paying for this level of service. How can you automate an email without a dynamic field? 

New Member
1 0 3

HI there,

I was looking around and I was able to add the following variables to my Notification templates. I'm not a programmer by the way, so you should be able to get this going.

{{ customer.first_name }} <--- customer first name

 {{ customer.last_name }} <--- customer's last name

{{ }}   <--- customer's email address

{{ }} <---- your  shop's email address


For example under my "Confirmation email" I have the following:

{% capture email_body %} <center> <h3>Hello {{ customer.first_name }} {{ customer.last_name }}, </center></h3><p></P>
Welcome to my store. We are happy to have you on board! Your subscription for email address {{ }} will be confirmed by clicking on the link below. {% endcapture %}

This is the output:

Hello John Smith,

Welcome to my store. We are happy to have you on board! Your subscription for email address will be confirmed by clicking on the link below.

I hope this helps somebody in the future.


17 1 6

I thought it was something like, "Hey, {{ name }}, 

New Member
1 0 0

You’re awesome. Thank you for taking the time to share your knowledge. Why didn’t Shopify??? 

Shopify Partner
16 1 7

Are we still waiting for the feature? Any new updates?

Shopify Partner
16 1 7

Just checked the updated Shopify document, and this feature is available now! Here is the link to the doc: