Shopify Landing page feedback and advice

[5K]

Hey everyone! I would like some feedback and advice on my landing page (Listicle). Open to any and all advice. https://fleecytights.com/

[Rukhsana]

Hello @5K 

I see you've created a single-product store, and you've done a great job! However, I have a few suggestions for improvement:

1. Enhance Navigation: Currently, there are only three menu items. Consider making the menu more comprehensive and trustworthy. You could set it up like this: 'Home, Shop or Buy Now, FAQs, Track Order, About Us, Contact Us.'

2. Policy Pages: I noticed that only the Privacy Policy is in the footer, but it's important to include all policy pages to rank on Google and gain customer trust. I recommend adding a menu called 'Our Policies' with links to your Shipping Policy, Refund Policy, Privacy Policy, and Terms of Service, and placing it in the footer.

3. Social Media Presence: If you have social media handles, add them to your store. At the very least, an Instagram page is crucial to help build customer trust."

[MooseDesk]

Hi @5K,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

• Hero Section: Highlight key benefits such as warmth and comfort in the main banner. Adding a concise tagline and a prominent CTA button will guide users to your product page and improve engagement.

• Redundant Sections: Consider removing the sections that duplicate benefits already mentioned in the “Discover the Details That Set Us Apart” area. Long content may deter customers from reading it all.

• Promotions: Add a dedicated sales and promotions section to highlight offers like "Buy 1 Get 1 Free" or "Free Tracked Shipping." This will draw attention to the deals.

• Footer: Revamp the footer to include links to website pages and contact information, enhancing the store’s legitimacy.

• Product Page: Implement a product image slider so users can view all images without excessive scrolling.

• Multimedia: Consider adding a short video or GIF that showcases the tights’ stretch and warmth, helping customers visualize the product.

• Customer Support: Add a FAQ page, Contact Us page, and a communication widget to improve customer service.

I suggest exploring MooseDesk, a FREE LiveChat, FAQ & Helpdesk App that can help your support experience easier, better, faster!

With MooseDesk's Omnichannel Support, you can engage with customers through live chat, manage inquiries with a robust ticket system, and provide quick responses via a WhatsApp button. 

Or you can let customers resolve questions faster with in-built FAQ, Order tracking module, and more.

With FAQ builder, here are some of our templates: 

FAQ page: 

Contact us page: 

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you nice day ahead

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[LizHoang]

Hi @5K,

I have browsed your store and it looks great. To take it to the next level, here are some suggestions to help improve the user experience:

1. Add a Mega Menu: A mega menu can make navigation smoother, especially as your product range grows. It also helps showcase more categories and products without overwhelming the visitors.

2. Implement Live Chat: I suggest adding live chat to enhance customer support and boost conversions by answering queries in real-time. It’s a great way to build trust and improve the shopping experience.

3. Leverage the Footer section: Use the footer to include useful links like your store policies, contact information, and subscription opt-ins. You could also highlight social media links here for more engagement.

4. Expand the main menu: I believe including sections like Collections, FAQs, About Us, and Blogs in the main menu makes it easier for customers to explore your site and learn more about your brand. It’s also a great way to share stories and build a connection with your audience.

I hope this helps. Please do not hesitate to let me know if you’d like more specific advice.

Liz

[Akohub]

Hey there @5K , this is Alexis from Akohub. The landing page looks great, but there's always room for improvement! 

First, consider adding social proof, such as customer reviews, testimonials, or photos of real customers wearing the tights. This helps build trust, especially for new visitors who may be unsure about the quality or comfort of the product. Using tools like Ako Loyalty, you can incentivize customers to leave reviews by offering them points or rewards, which not only generates valuable content but also encourages repeat purchases.

The "Buy 1 Get 1 Free" offer is a strong selling point, but the CTAs could be optimized to drive more urgency and action. Make them more specific and engaging, such as “Claim Your Free Pair Today!” or “Shop Now to Stay Cozy.” Additionally, implementing a sticky CTA button on mobile devices can make it easier for shoppers to take action without scrolling back up. For visitors who don’t purchase right away, Ako Retargeting can be used to send follow-up emails or ads that highlight the offer and remind them to complete their purchase.

Finally, introducing a loyalty program could encourage long-term engagement with your brand. Adding a section on the page that explains how customers can earn points for purchases, reviews, or referrals makes the shopping experience feel more rewarding. Tools like Ako Loyalty can help set up a multi-tiered system, where customers unlock exclusive perks as they shop more. For example, during the holiday season, offering double points on purchases could incentivize higher spending while building loyalty. These updates could significantly enhance your page's ability to convert and retain customers!

Also, have you thought of running retargeting ads? It helps to bring back visitors who didn't convert the first time around. Show them the products they viewed along with a small discount as this can be super effective for turning “maybe” into “yes!” If you’re looking for an all-in-one solution, our app, Ako Retargeting, combines retargeting with loyalty and CRM features, helping you bring in new customers and keep them coming back

Best wishes! 

[Xakhil]

Looks clean and professional.

The comparison table in the home page has "section store" as a heading.

Also a favicon will look nice.

[Laza_Binaery]

Hi @5K 

Looks very clean and nice choice of colors and fonts. Note that if you switch to UK/Pound product description disappears. 

But your product page looks like very similar to a lot of fake stores that try to scam customers. Your price is high, think 

the same product on AliExpress is around $30 on the current sale but yours is $51. Also, there is no clear business information or contact.

[Bundler-Manuel]

Hi there @5K  I’ve had a look and I must admit, I am impressed by what I’ve seen so far. The store design looks very classy and there wasn’t any lagging while I was navigating through the store. I also really like the fact that the customer reviews as well as FAQs are cleanly and clearly placed on the store.

In terms of suggestions, I’d suggest maybe adding a blog site to the store where you could talk a little bit more about your products and whatnot as well as boost the SEO rankings of your store.
Also, stores that link the social media accounts of their business at the bottom are usually seen as more trustworthy than those without it so you can consider adding them as well.

I hope you found these helpful!

[DaisyVo]

Hi @5K 

Your landing page effectively highlights the benefits of fleece-lined tights through a clear listicle format. To enhance its effectiveness, consider the following improvements:

1. Add a Clear Call-to-Action (CTA): Incorporate a prominent CTA button, such as "Shop Now" or "Get Yours Today," to guide visitors toward making a purchase. This directs user engagement and can boost conversion rates.
2. Include Social Proof: Feature customer testimonials or reviews to build trust and credibility with potential buyers. Positive feedback can significantly influence purchasing decisions.
3. Optimize Visuals: Ensure all images are high-quality and load quickly to maintain user engagement. Clear, appealing visuals can enhance user experience and convey product quality.
4. Simplify Navigation: Minimize distractions by reducing excessive navigation links or repetitive banners. A streamlined layout keeps visitors focused on the product and the desired action.
5. Highlight Promotions Strategically: While emphasizing promotions like "Buy 1 Get 1 Free" is beneficial, avoid overuse to prevent overwhelming visitors. Present these offers clearly but sparingly to maintain their impact.

Implementing these suggestions can create a more engaging and conversion-oriented landing page, enhancing user experience and potentially increasing sales.

If you have other questions, feel free to ask, and I will answer them as well.

Best regards,
Daisy