Shopping ads

[hodiniki]

Hello everyone!

Would my question be, is it possible that set up conversion tracking in the google ads is related to smart shopping ads?

Because 2 weeks ago I made a smart shopping campaign. After I added a conversion action on the google ads, and suddenly it started performed worse. 

I repeated this whole process and the same thing happened. 

When I set up I had 8.89k impr. and 180 clicks, but after that I had 1 click and 800 impr. I was very sad that It happened multiple times. 

Anyone have any idea what this might be?

[EmmanuelFlossie]

Any change you do, will have an effect yes. So most likely what you did caused an issue. The best advice I can give you is to revert to whatever you did.

Make sure you only have 1 purchase conversion tracking installed by going to Google Ads > tools and settings > conversions

[hodiniki]

Now and before there was only one purchase conversion tracking now and before. I set up traffic and other conversion metrics that shouldn't be affected.

[EmmanuelFlossie · Accepted solution]

When adding a conversion action, and you set it to include in conversions. Then yes this is a cause of change in performance.

I recommend you also check every other change just before the poor performance, by checking the historic changes in Google Ads.

[hodiniki]

Thank you for your help, it helps a lot to me!