Should i invest in better photography and hire a pro?

[Nabboull]

Should I be hiring a professional photographer and upgrade my product photos?

https://rmouzannar.com/

thank you in advance 

[Laza_Binaery]

Hi @Nabboull 

If you can, yes. Professional photographers should bring much higher-quality product photos and at the same time they will be unique for your store and that is a plus for both customers and SEO.

Also if I may suggest, if you are already investing in your store, find a good, paid theme to match your industry/products. It should help with sales and with good new images you can bring the store to a higher level.

[Nabboull]

Thank you Laza!

[BON_Loyalty · Accepted solution]

Hi @Nabboull! I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app.  

I totally understand the hesitation when it comes to investing in professional photography, especially when you're running a jewelry business where the visual appeal is so important. If you're wondering whether upgrading your product photos would be a good move, I’d say yes—hands down! High-quality, well-lit images can make a world of difference for your store. But let's dive into how some simple tweaks can take your photos to the next level and really highlight your products.

First off, let’s talk about jewelry. Jewelry is all about the details, right? Customers want to see the sparkle, the craftsmanship, and the intricate designs. If your current photos are a bit blurry, lack proper lighting, or don’t show the product from enough angles, it can be hard for customers to get a real feel for what they’re buying. Professional photographers can really nail these details, making sure your pieces shine and helping customers appreciate the quality of what you’re selling.

Here are a few simple ideas you can try to improve your product showcase, or the work after that you have hired a pro, ways to ultilize it:

1. High-quality close-ups:
Make sure your product photos zoom in on the fine craftsmanship. Close-up shots help customers appreciate the texture, setting, and shine of each piece. Offer multiple angles to show the jewelry from different perspectives—like the front, side,... This allows customers to visualize the product better and feel more confident in the quality

2. Lifestyle photography:
While product shots are essential, showing your jewelry in real-life scenarios is definitely a must!. Consider adding lifestyle images where models wear your jewelry. This gives customers an idea of how the pieces will look when they wear them. Lifestyle photos can also help showcase how your jewelry fits different occasions, whether it’s a daily accessory or a special event piece.

3. Customer reviews & UGC (User-Generated Content):
Nothing builds trust like hearing from other customers. Showcase authentic reviews, ratings, and user-generated photos of your products in use. If you don’t have a lot of reviews yet, consider offering a small incentive for customers to leave their feedback after purchasing. If your customers post photos of themselves wearing your jewelry, share these images on your product pages or social media. Social proof is a powerful trust-building tool.

*Note: When browsing your website, I noticed that the review block is being duplicated, you should improve on that

4. Add a size guide & virtual try-ons
Providing a detailed size guide or even a virtual try-on tool can help eliminate guesswork for your customers. It allows them to confidently choose the right fit without worrying about returns or exchanges.

5. Implement trust badges & secure checkout:
Adding security badges (like SSL encryption, PayPal, or credit card security icons) to your checkout page increases trust. Customers want to know their payment information is safe. You can also display any certifications or awards your jewelry may have received, or if your business is eco-friendly or ethical, that can help enhance your credibility.

To sum it up, I definitely think upgrading your jewelry photos is a great idea. Clear, high-quality images, combined with user-generated content, detailed descriptions, and helpful features like size guides, can make a huge difference in increasing both trust and conversion rates. Jewelry shoppers want to feel secure in their purchases, and by enhancing their shopping experience, you'll not only boost sales but also build long-lasting customer relationships! Good luck, and I’m excited to see how your pieces shine online!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION' . 😊

Best,

Tracy from the BON Loyalty team

[BON_Loyalty]

Feel free to reach out if you have any questions!